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Master the fundamentals of social media marketing. Learn from experts to create and optimise content, enhance engagement and boost brand visibility effectively on multiple social platforms.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring the social media landscape and different platforms, enabling you to create effective marketing strategies.
  • How to set goals, identify your target audience and create a content strategy, empowering you to engage your audience and achieve your business goals.
  • Understanding how to optimise your profiles, create engaging content and build a community, helping you establish a strong social media presence.
  • How to use social media advertising, analytics and scheduling tools, enabling you to maximise your reach and measure your success.
  • Exploring the use of hashtags, keywords and SEO best practices for social media, empowering you to improve your visibility and attract new followers.
  • How to develop a crisis communications plan and manage your online reputation, helping you protect your brand and maintain trust.
  • Understanding best practices for ethical and responsible social media marketing, ensuring you maintain your brand's integrity.
  • Social Media Marketing Introduction

    Following on from my recent course, I just wanted to say how much I enjoyed it.

    Balloon Dog TV
    September 2025
  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    August 2025
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    September 2025
  • TikTok for Business Introduction

    I found the training extremely useful! Our trainer was brilliant. She gave me lots of advice and tips that I will act upon to improve what we're doing. We're currently looking at other courses to do!

    Lincolnshire Police
    August 2025
  • Absolutely top quality training and facilities.

    National Museum of Wales
    August 2025
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    August 2025
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    August 2025
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    August 2025
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    August 2025
  • We found we were able to cover a lot of ground in 2 days of bespoke training. We learned loads and were able to immediately put what we were taught into practice. I recommend it to everyone!

    Backbase
    August 2025
  • I really enjoyed my three days training in InDesign and Illustrator Advanced earlier this week.

    Mid Sussex Council
    September 2025
  • Thank you! I learned a lot in just one day of Figma training; very practical, engaging and insightful!

    Cancer Research
    August 2025
  • Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    August 2025
  • I have used Transmedia since 2010 to upskill my practical skills with video and still-image editing. The training sessions are well structured and the support fantastic.

    FSL Aerospace Ltd
    September 2025
  • Really clear and concise! Learnt so much in two days.

    Ogilvy
    August 2025
  • Social Media Marketing Introduction

    Following on from my recent course, I just wanted to say how much I enjoyed it.

    Balloon Dog TV
    September 2025
  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    August 2025
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    September 2025
  • TikTok for Business Introduction

    I found the training extremely useful! Our trainer was brilliant. She gave me lots of advice and tips that I will act upon to improve what we're doing. We're currently looking at other courses to do!

    Lincolnshire Police
    August 2025
  • Absolutely top quality training and facilities.

    National Museum of Wales
    August 2025
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    August 2025
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    August 2025
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    August 2025
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    August 2025
  • We found we were able to cover a lot of ground in 2 days of bespoke training. We learned loads and were able to immediately put what we were taught into practice. I recommend it to everyone!

    Backbase
    August 2025
  • I really enjoyed my three days training in InDesign and Illustrator Advanced earlier this week.

    Mid Sussex Council
    September 2025
  • Thank you! I learned a lot in just one day of Figma training; very practical, engaging and insightful!

    Cancer Research
    August 2025
  • Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    August 2025
  • I have used Transmedia since 2010 to upskill my practical skills with video and still-image editing. The training sessions are well structured and the support fantastic.

    FSL Aerospace Ltd
    September 2025
  • Really clear and concise! Learnt so much in two days.

    Ogilvy
    August 2025

This Social Media Marketing Introduction course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Date Location Price (ex VAT)  
Mon 3 Nov 2025 London £495
Mon 17 Nov 2025 Live Online £495
Mon 1 Dec 2025 London £495
Mon 15 Dec 2025 Live Online £495
Wed 7 Jan 2026 Live Online £495
Wed 14 Jan 2026 London £495
Wed 21 Jan 2026 Live Online £495
Wed 28 Jan 2026 London £495
Wed 4 Feb 2026 Live Online £495
Thu 12 Feb 2026 London £495
Wed 18 Feb 2026 Live Online £495
Thu 26 Feb 2026 London £495
Wed 4 Mar 2026 Live Online £495
Thu 12 Mar 2026 London £495
Wed 18 Mar 2026 Live Online £495
Thu 26 Mar 2026 London £495
Thu 9 Apr 2026 Live Online £495
Thu 16 Apr 2026 London £495
Wed 22 Apr 2026 Live Online £495
Wed 29 Apr 2026 London £495
Thu 7 May 2026 Live Online £495
Thu 14 May 2026 London £495
Wed 20 May 2026 Live Online £495
Thu 28 May 2026 London £495
Wed 3 Jun 2026 Live Online £495
Thu 11 Jun 2026 London £495
Wed 17 Jun 2026 Live Online £495
Thu 25 Jun 2026 London £495
Thu 9 Jul 2026 Live Online £495
Thu 16 Jul 2026 London £495
Wed 22 Jul 2026 Live Online £495
Wed 29 Jul 2026 London £495
Thu 6 Aug 2026 Live Online £495
Thu 13 Aug 2026 London £495
Wed 19 Aug 2026 Live Online £495
Thu 27 Aug 2026 London £495
Thu 3 Sep 2026 Live Online £495
Thu 10 Sep 2026 London £495
Wed 16 Sep 2026 Live Online £495
Thu 24 Sep 2026 London £495
Thu 8 Oct 2026 Live Online £495
Thu 15 Oct 2026 London £495
Show more dates

Google Reviews

Following on from my recent course, I just wanted to say how much I enjoyed it.

Balloon Dog TV
September 2025

Course Outline for Social Media Marketing Introduction

What is Social Media Marketing and Why does it Matter?

  • What is social media marketing?
  • Understanding the major social media platforms.
  • Why businesses need to use social media for marketing
  • Social media marketing and branding
  • Keeping the platform happy and active
  • Building an active and engaged audience

Understanding your Audience

  • Who uses each social platform?
  • Who else do they follow and engage with?
  • Building a brand
  • Which posts work, and which don’t?
  • How often do they want to hear from you?

Professional Branding and Content Creation

  • Creating your tone of voice
  • Platform specific content creation
  • Customer differentiation
  • Generating and prioritising content
  • The importance of video and imagery
  • Tools for creating great imagery
  • Instagram marketing principles

Measuring your Impact

  • Posting with purpose
  • Basic analytics
Show more

FAQs about the Social Media Marketing Introduction course

Is this Social Media Marketing Introduction course suitable for me?

This course is designed for people who are new to social media marketing or have been working in social media marketing for a while but have never had formal training or who would like to learn best practice in social media marketing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Social Media Marketing Introduction course?

Our Social Media Marketing Introduction course is extremely interactive. You will be learning about social media marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Social Media Marketing Introduction course?

For private classes in Social Media Marketing Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Social Media Marketing Introduction course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Social Media Marketing Introduction course?

We offer ongoing support to our Social Media Marketing Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Social Media Marketing Introduction course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Marketing Introduction course. Our certificates note our Authorised Training Centre status.

Social Media Marketing Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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We offer unlimited training support after your course.

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Join our authorised training courses live online from anywhere in the world.

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Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.