Master the fundamentals of social media marketing. Learn from experts to create and optimise content, enhance engagement and boost brand visibility effectively on multiple social platforms.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring the social media landscape and different platforms, enabling you to create effective marketing strategies.
- How to set goals, identify your target audience and create a content strategy, empowering you to engage your audience and achieve your business goals.
- Understanding how to optimise your profiles, create engaging content and build a community, helping you establish a strong social media presence.
- How to use social media advertising, analytics and scheduling tools, enabling you to maximise your reach and measure your success.
- Exploring the use of hashtags, keywords and SEO best practices for social media, empowering you to improve your visibility and attract new followers.
- How to develop a crisis communications plan and manage your online reputation, helping you protect your brand and maintain trust.
- Understanding best practices for ethical and responsible social media marketing, ensuring you maintain your brand's integrity.
This Social Media Marketing Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Date | Location | Price (ex VAT) | |
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Mon 3 Nov 2025 | London |
£495
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Mon 17 Nov 2025 | Live Online |
£495
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Mon 1 Dec 2025 | London |
£495
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Mon 15 Dec 2025 | Live Online |
£495
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Wed 7 Jan 2026 | Live Online |
£495
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Wed 14 Jan 2026 | London |
£495
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Wed 21 Jan 2026 | Live Online |
£495
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Wed 28 Jan 2026 | London |
£495
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Wed 4 Feb 2026 | Live Online |
£495
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Thu 12 Feb 2026 | London |
£495
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Wed 18 Feb 2026 | Live Online |
£495
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Thu 26 Feb 2026 | London |
£495
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Wed 4 Mar 2026 | Live Online |
£495
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Thu 12 Mar 2026 | London |
£495
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Wed 18 Mar 2026 | Live Online |
£495
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Thu 26 Mar 2026 | London |
£495
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Thu 9 Apr 2026 | Live Online |
£495
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Thu 16 Apr 2026 | London |
£495
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Wed 22 Apr 2026 | Live Online |
£495
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Wed 29 Apr 2026 | London |
£495
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Thu 7 May 2026 | Live Online |
£495
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Thu 14 May 2026 | London |
£495
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Wed 20 May 2026 | Live Online |
£495
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Thu 28 May 2026 | London |
£495
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Wed 3 Jun 2026 | Live Online |
£495
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Thu 11 Jun 2026 | London |
£495
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Wed 17 Jun 2026 | Live Online |
£495
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Thu 25 Jun 2026 | London |
£495
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Thu 9 Jul 2026 | Live Online |
£495
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Thu 16 Jul 2026 | London |
£495
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Wed 22 Jul 2026 | Live Online |
£495
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Wed 29 Jul 2026 | London |
£495
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Thu 6 Aug 2026 | Live Online |
£495
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Thu 13 Aug 2026 | London |
£495
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Wed 19 Aug 2026 | Live Online |
£495
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Thu 27 Aug 2026 | London |
£495
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Thu 3 Sep 2026 | Live Online |
£495
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Thu 10 Sep 2026 | London |
£495
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Wed 16 Sep 2026 | Live Online |
£495
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Thu 24 Sep 2026 | London |
£495
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Thu 8 Oct 2026 | Live Online |
£495
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Thu 15 Oct 2026 | London |
£495
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Course Outline for Social Media Marketing Introduction
What is Social Media Marketing and Why does it Matter?
- What is social media marketing?
- Understanding the major social media platforms.
- Why businesses need to use social media for marketing
- Social media marketing and branding
- Keeping the platform happy and active
- Building an active and engaged audience
Understanding your Audience
- Who uses each social platform?
- Who else do they follow and engage with?
- Building a brand
- Which posts work, and which don’t?
- How often do they want to hear from you?
Professional Branding and Content Creation
- Creating your tone of voice
- Platform specific content creation
- Customer differentiation
- Generating and prioritising content
- The importance of video and imagery
- Tools for creating great imagery
- Instagram marketing principles
Measuring your Impact
- Posting with purpose
- Basic analytics
FAQs about the Social Media Marketing Introduction course
Is this Social Media Marketing Introduction course suitable for me?
This course is designed for people who are new to social media marketing or have been working in social media marketing for a while but have never had formal training or who would like to learn best practice in social media marketing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Social Media Marketing Introduction course?
Our Social Media Marketing Introduction course is extremely interactive. You will be learning about social media marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Social Media Marketing Introduction course?
For private classes in Social Media Marketing Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Social Media Marketing Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Social Media Marketing Introduction course?
We offer ongoing support to our Social Media Marketing Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Social Media Marketing Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Marketing Introduction course. Our certificates note our Authorised Training Centre status.
Social Media Marketing Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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