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Master the fundamentals of social media marketing. Learn from experts to create and optimise content, enhance engagement and boost brand visibility effectively on multiple social platforms.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Understanding social media's role in brand visibility and engagement, enabling you to plan effective multi-platform strategies.
  • How to identify audience behaviour across platforms, helping you create posts that match expectations and increase engagement.
  • Applying brand voice principles across social formats, empowering you to design consistent content that strengthens recognition.
  • How to produce engaging imagery and video content, enabling you to support stronger storytelling across key platforms.
  • Planning content themes for long-term social growth, helping you prioritise topics that reflect brand goals and audience needs.
  • How to use analytics to interpret performance trends, empowering you to refine future content with confidence.
  • Analysing platform data for actionable insights, helping you make informed decisions that improve everyday marketing effectiveness.
  • Social Media Marketing Introduction

    Following on from my recent course, I just wanted to say how much I enjoyed it.

    Balloon Dog TV
    February 2026
  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    January 2026
  • TikTok for Business Introduction

    I found the training extremely useful! Our trainer was brilliant. She gave me lots of advice and tips that I will act upon to improve what we're doing. We're currently looking at other courses to do!

    Lincolnshire Police
    February 2026
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    February 2026
  • Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    February 2026
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    January 2026
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    January 2026
  • The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    January 2026
  • Absolutely top quality training and facilities.

    National Museum of Wales
    January 2026
  • Social Media Advanced

    iIt was great thanks! We all learned a lot and have been busy putting our training into action. We found the trainer engaging and he answered a lot of questions we had and we enjoyed his little tests!

    AS Group Limited
    December 2025
  • Thanks so much, it was brilliant.

    IW Capital
    March 2026
  • Brilliant course. Our trainer was incredibly knowledgeable, helpful and patient. Can't wait to do the Advanced Figma course.

    Tillo
    April 2026
  • Overall very good. Trainer engaging and very knowledgeable; willing to go off-script with code reviews and custom examples.

    Houses of Parliament
    February 2026
  • Thanks so much, we really enjoyed our two days at the studio! Lee was so helpful in accommodating our requests. I also loved the new studio, such a lovely location and beautifully laid out.

    National Gallery
    January 2026
  • Thanks again for the session last week. I've received more glowing feedback about how inspired and engaged the team felt.

    Molson Coors
    February 2026
  • Social Media Marketing Introduction

    Following on from my recent course, I just wanted to say how much I enjoyed it.

    Balloon Dog TV
    February 2026
  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    January 2026
  • TikTok for Business Introduction

    I found the training extremely useful! Our trainer was brilliant. She gave me lots of advice and tips that I will act upon to improve what we're doing. We're currently looking at other courses to do!

    Lincolnshire Police
    February 2026
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    February 2026
  • Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    February 2026
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    January 2026
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    January 2026
  • The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    January 2026
  • Absolutely top quality training and facilities.

    National Museum of Wales
    January 2026
  • Social Media Advanced

    iIt was great thanks! We all learned a lot and have been busy putting our training into action. We found the trainer engaging and he answered a lot of questions we had and we enjoyed his little tests!

    AS Group Limited
    December 2025
  • Thanks so much, it was brilliant.

    IW Capital
    March 2026
  • Brilliant course. Our trainer was incredibly knowledgeable, helpful and patient. Can't wait to do the Advanced Figma course.

    Tillo
    April 2026
  • Overall very good. Trainer engaging and very knowledgeable; willing to go off-script with code reviews and custom examples.

    Houses of Parliament
    February 2026
  • Thanks so much, we really enjoyed our two days at the studio! Lee was so helpful in accommodating our requests. I also loved the new studio, such a lovely location and beautifully laid out.

    National Gallery
    January 2026
  • Thanks again for the session last week. I've received more glowing feedback about how inspired and engaged the team felt.

    Molson Coors
    February 2026

This Social Media Marketing Introduction course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Thu 14 May 2026 London £375
Wed 20 May 2026 Live Online £375
Thu 28 May 2026 London £375
Wed 3 Jun 2026 Live Online £375
Thu 11 Jun 2026 London £395
Wed 17 Jun 2026 Live Online £395
Thu 25 Jun 2026 London £395
Thu 9 Jul 2026 Live Online £395
Thu 16 Jul 2026 London £395
Wed 22 Jul 2026 Live Online £395
Wed 29 Jul 2026 London £395
Thu 6 Aug 2026 Live Online £395
Thu 13 Aug 2026 London £395
Wed 19 Aug 2026 Live Online £395
Thu 27 Aug 2026 London £395
Thu 3 Sep 2026 Live Online £395
Thu 10 Sep 2026 London £395
Wed 16 Sep 2026 Live Online £395
Thu 24 Sep 2026 London £395
Thu 8 Oct 2026 Live Online £395
Thu 15 Oct 2026 London £395
Wed 21 Oct 2026 Live Online £395
Thu 29 Oct 2026 London £395
Thu 5 Nov 2026 Live Online £395
Thu 12 Nov 2026 London £395
Wed 18 Nov 2026 Live Online £395
Thu 26 Nov 2026 London £395
Thu 3 Dec 2026 Live Online £395
Thu 10 Dec 2026 London £395
Wed 16 Dec 2026 Live Online £395
Tue 22 Dec 2026 London £395
Show more dates

Video success stories

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Exeter University Gloria
Elena

Course Outline for Social Media Marketing Introduction

What is Social Media Marketing and Why it Matters

  • Explaining how social media supports brand visibility, trust and audience growth
  • Understanding the role of Instagram, TikTok, Facebook, LinkedIn and YouTube in marketing
  • Identifying how algorithms prioritise relevance, consistency and meaningful engagement
  • Building confidence in planning brand presence across multiple social channels

Understanding your Social Media Audience

  • Analysing who uses each major platform and how they behave online
  • Exploring competitor accounts and understanding patterns in follower interaction
  • Identifying which posts perform strongly and why formats differ by platform
  • Understanding frequency expectations and planning realistic posting rhythms

Social Media Branding and Content Basics

  • Creating a clear tone of voice that matches audience expectations
  • Designing content that aligns with brand values across different platforms
  • Understanding customer types and tailoring messages for each segment
  • Planning consistent content themes that support long-term brand identity

Creating Social Media Content that Works

  • Producing engaging posts using imagery, short-form video and simple storytelling
  • Understanding why video-first formats dominate modern social media feeds
  • Using free tools such as Canva and CapCut to create high-quality visuals
  • Applying Instagram marketing principles including Reels, Stories and carousels

Planning Content for Growth and Engagement

  • Generating content ideas using prompts, trend analysis and platform search tools
  • Prioritising topics that support brand goals and audience interests
  • Understanding how to use hashtags, audio trends and seasonal moments effectively
  • Planning simple weekly content calendars that balance creativity with consistency

Measuring Social Media Performance

  • Tracking basic analytics such as reach, engagement rate and follower change
  • Interpreting what the data means for future content decisions
  • Understanding how different platforms report performance metrics
  • Posting with purpose and refining content based on real audience behaviour
Show more

FAQs about the Social Media Marketing Introduction course

Is this Social Media Marketing Introduction course suitable for me?

This course is designed for people who are new to social media marketing or have been working in social media marketing for a while but have never had formal training or who would like to learn best practice in social media marketing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Social Media Marketing Introduction course?

Our Social Media Marketing Introduction course is extremely interactive. You will be learning about social media marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Social Media Marketing Introduction course?

For private classes in Social Media Marketing Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Social Media Marketing Introduction course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Social Media Marketing Introduction course?

We offer ongoing support to our Social Media Marketing Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Social Media Marketing Introduction course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Marketing Introduction course. Our certificates note our Authorised Training Centre status.

Social Media Marketing Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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We offer unlimited training support after your course.

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Join our authorised training courses live online from anywhere in the world.

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