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Social Media Marketing Introduction | Training Course


  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    February 2025
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    January 2025
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    February 2025
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    January 2025
  • Absolutely top quality training and facilities.

    National Museum of Wales
    January 2025
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    January 2025
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    February 2025
  • Great delivery, enjoyable training session.

    February 2025
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    February 2025

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • What is Social Media Marketing and Why does it Matter?
  • Understanding your Audience
  • Professional Branding and Content Creation
  • Measuring your Impact
FULL OUTLINE
  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    February 2025
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    January 2025
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    February 2025
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    January 2025
  • Absolutely top quality training and facilities.

    National Museum of Wales
    January 2025
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    January 2025
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    February 2025
  • Great delivery, enjoyable training session.

    February 2025
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    February 2025

We offer Social Media Marketing Introduction as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.

Social Media Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Social Media Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Social Media Marketing Introduction — Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Overview of Social Media Marketing Introduction

Social media marketing, also known as digital marketing or e-marketing, is the use of social media platforms such as Facebook, Twitter, Instagram and TikTok, to build a company brand, drive website traffic and ultimately increase sales. Social media marketing has transformed the way businesses are able to influence consumer behaviour, from promoting content that drives engagement to extracting personal data that makes messaging resonate with users. If you're not yet marketing your goods or service using social media, the chances are you should be. This one day course will show you how to understand the right channel to choose, define the audience effectively, avoid obvious social media mistakes, post effective content to any channel, understand the key challenges to engagement, build a top line social strategy and understand how to find and assess data on effectiveness. Our course applies both practical and hands-on techniques to build a social media marketing plan and your achieve your goals.
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Course Outline for the Social Media Marketing Introduction Training Course

What is Social Media Marketing and Why does it Matter?

  • What is social media marketing?
  • Understanding the major social media platforms.
  • Why businesses need to use social media for marketing
  • Social media marketing and branding
  • Keeping the platform happy and active
  • Building an active and engaged audience

Understanding your Audience

  • Who uses each social platform?
  • Who else do they follow and engage with?
  • Building a brand
  • Which posts work, and which don’t?
  • How often do they want to hear from you?

Professional Branding and Content Creation

  • Creating your tone of voice
  • Platform specific content creation
  • Customer differentiation
  • Generating and prioritising content
  • The importance of video and imagery
  • Tools for creating great imagery
  • Instagram marketing principles

Measuring your Impact

  • Posting with purpose
  • Basic analytics

Our Clients

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Why Transmedia?

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Unlimited Training Support

We offer unlimited training support after your course.

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Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

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Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

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Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

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Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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