Master the fundamentals of social media marketing. Learn from experts to create and optimise content, enhance engagement and boost brand visibility effectively on multiple social platforms.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding social media's role in brand visibility and engagement, enabling you to plan effective multi-platform strategies.
- How to identify audience behaviour across platforms, helping you create posts that match expectations and increase engagement.
- Applying brand voice principles across social formats, empowering you to design consistent content that strengthens recognition.
- How to produce engaging imagery and video content, enabling you to support stronger storytelling across key platforms.
- Planning content themes for long-term social growth, helping you prioritise topics that reflect brand goals and audience needs.
- How to use analytics to interpret performance trends, empowering you to refine future content with confidence.
- Analysing platform data for actionable insights, helping you make informed decisions that improve everyday marketing effectiveness.
This Social Media Marketing Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Thu 26 Nov 2026 | London |
£345
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| Thu 3 Dec 2026 | Live Online |
£345
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| Tue 22 Dec 2026 | London |
£375
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| Fri 15 Jan 2027 | Live Online |
£375
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| Fri 22 Jan 2027 | London |
£395
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| Fri 5 Feb 2027 | Live Online |
£395
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| Mon 22 Feb 2027 | London |
£395
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| Mon 8 Mar 2027 | Live Online |
£395
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| Wed 24 Mar 2027 | London |
£395
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| Mon 12 Apr 2027 | Live Online |
£395
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| Thu 22 Apr 2027 | London |
£395
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| Fri 7 May 2027 | Live Online |
£395
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| Mon 24 May 2027 | London |
£395
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| Wed 9 Jun 2027 | Live Online |
£395
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| Fri 25 Jun 2027 | London |
£395
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Video success stories
Course Outline for Social Media Marketing Introduction
What is Social Media Marketing and Why it Matters
- Explaining how social media supports brand visibility, trust and audience growth
- Understanding the role of Instagram, TikTok, Facebook, LinkedIn and YouTube in marketing
- Identifying how algorithms prioritise relevance, consistency and meaningful engagement
- Building confidence in planning brand presence across multiple social channels
Understanding your Social Media Audience
- Analysing who uses each major platform and how they behave online
- Exploring competitor accounts and understanding patterns in follower interaction
- Identifying which posts perform strongly and why formats differ by platform
- Understanding frequency expectations and planning realistic posting rhythms
Social Media Branding and Content Basics
- Creating a clear tone of voice that matches audience expectations
- Designing content that aligns with brand values across different platforms
- Understanding customer types and tailoring messages for each segment
- Planning consistent content themes that support long-term brand identity
Creating Social Media Content that Works
- Producing engaging posts using imagery, short-form video and simple storytelling
- Understanding why video-first formats dominate modern social media feeds
- Using free tools such as Canva and CapCut to create high-quality visuals
- Applying Instagram marketing principles including Reels, Stories and carousels
Planning Content for Growth and Engagement
- Generating content ideas using prompts, trend analysis and platform search tools
- Prioritising topics that support brand goals and audience interests
- Understanding how to use hashtags, audio trends and seasonal moments effectively
- Planning simple weekly content calendars that balance creativity with consistency
Measuring Social Media Performance
- Tracking basic analytics such as reach, engagement rate and follower change
- Interpreting what the data means for future content decisions
- Understanding how different platforms report performance metrics
- Posting with purpose and refining content based on real audience behaviour
FAQs about the Social Media Marketing Introduction course
Is this Social Media Marketing Introduction course suitable for me?
This course is designed for people who are new to social media marketing or have been working in social media marketing for a while but have never had formal training or who would like to learn best practice in social media marketing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Social Media Marketing Introduction course?
Our Social Media Marketing Introduction course is extremely interactive. You will be learning about social media marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Social Media Marketing Introduction course?
For private classes in Social Media Marketing Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Social Media Marketing Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Social Media Marketing Introduction course?
We offer ongoing support to our Social Media Marketing Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Social Media Marketing Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Marketing Introduction course. Our certificates note our Authorised Training Centre status.
Social Media Marketing Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
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