Social Media Content Marketing Introduction
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- What makes good content?
- Customer differentiation
- Creating content
- Branding
- Other useful content tips
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
What makes good content?
- 5 pillars of content marketing
- Finding your why
- Different types of content
Customer differentiation
- Customer
- Building a customer profile
- Identifying their needs
- Identifying your value proposition
Creating content
- Understanding targeted, relevant content
- Creating a content storm
- Prioritising content for customer groups
- Organising and scheduling content
Branding
- Creating a brand tone of voice
- Being consistent and congruent
- Communicating your brand to your business
Other useful content tips
- What is social proof and why it is important
- The law of diffusion of innovation
- The importance of video in digital marketing
- Blogging as a content hub
Our Clients
Our Recent Success Stories
Consultancy and Development
Carly's Story
Managing Director at FSL Aerospace
Photoshop
Kiren's Story
Marketing Manager at Dataminer
InDesign
Amy's Story
Graphic Designer at Bedfont Scientific
600+ Reviews
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- Understand content marketing – Useful article from the MailChimp site
- What is content marketing? – How content marketing supports the bottom line and customers’ needs, from the Content Marketing Institute
- The ultimate guide to content marketing – Comprehensive article from HubSpot
- Content marketing - definition, types and how to do it – From the Adobe Experience Cloud team
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