Master social media content marketing. Learn from experts to optimise content strategies, enhance engagement and boost brand visibility effectively on social platforms.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring the fundamentals of content marketing and its role in social media, enabling you to develop effective strategies for engaging your audience.
- How to identify your target audience, create compelling content and develop a content calendar, empowering you to execute your marketing goals.
- Understanding best practices for creating content that aligns with your brand values, helping you build trust with your audience.
- How to optimise your content for search engines, enabling you to improve your visibility and reach.
- Exploring different types of social media content, such as blog posts, infographics, videos and podcasts, helping you diversify your marketing efforts.
- How to use social media analytics to measure your success, empowering you to refine your strategies and maximise your ROI.
- Understanding the importance of ethical and responsible content marketing, helping you protect your brand and build a positive reputation online.
This Social Media Content Marketing Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Social Media Content Marketing Introduction as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Social Media Content Marketing Introduction
What makes good content?
- 5 pillars of content marketing
- Finding your why
- Different types of content
Customer differentiation
- Customer
- Building a customer profile
- Identifying their needs
- Identifying your value proposition
Creating content
- Understanding targeted, relevant content
- Creating a content storm
- Prioritising content for customer groups
- Organising and scheduling content
Branding
- Creating a brand tone of voice
- Being consistent and congruent
- Communicating your brand to your business
Other useful content tips
- What is social proof and why it is important
- The law of diffusion of innovation
- The importance of video in digital marketing
- Blogging as a content hub
FAQs about the Social Media Content Marketing Introduction course
Is this Social Media Content Marketing Introduction course suitable for me?
This course is designed for people who are new to social media content marketing or have been working in this role for a while but without formal training or who would like to learn best practice in social media content marketing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Social Media Content Marketing Introduction course?
Our Social Media Content Marketing Introduction course is extremely interactive. You will be learning social media content marketing skills throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Social Media Content Marketing Introduction course?
For private classes in Social Media Content Marketing Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Social Media Content Marketing Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Social Media Content Marketing Introduction course?
We offer ongoing support to our Social Media Content Marketing Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Social Media Content Marketing Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Content Marketing Introduction course. Our certificates note our Authorised Training Centre status.
Social Media Content Marketing Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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We offer unlimited training support after your course.
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