Social Media Advanced
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Building a cross platform social strategy
- Audience and Messaging deep dive
- Competitors and Your Brand
- Paid for Social Media
- Final Exercise
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
Building a cross platform social strategy
- Getting Platform specific - focusing your efforts effectively on platforms
- Why do you need a strategy?
- Who should be involved in defining the strategy?
- What are the key topics to consider in your strategy?
- How often should your strategy be updated?
Audience and Messaging deep dive
- The psychology of social media marketing - what makes us click?
- What matters most in your social media messaging?
- Creating your brand 'personas'
- Using data to back up your audience assumptions
- Posting Time strategy
Competitors and Your Brand
- Defining your competitors
- Competitor Analysis
- Monitoring and learning from social competitors
- Understanding tone of voice
- Assessing true social effectiveness
Paid for Social Media
- When and why to pay for social media marketing
- Introducing Facebook ads Manager
- Introducing LinkedIn Ads
- Introducing TikTok Ads
- Understanding Pixel and iOS issues
- Creating effective campaigns
- An introduction to funnels
- Measuring advertising success
Final Exercise
- Build a successful social media campaign for a new launch
- Paid-for and organic posting
- Identifying audiences, platform variations and organic/paid for variation
Our Clients
Our Recent Success Stories
Sketch
Mark's Story
Graphic Designer at Just Eat
eLearning
Julie's Story
Learning Technologist at Imperial College
Consultancy and Development
Carly's Story
Managing Director at FSL Aerospace
600+ Reviews
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- Beyond the basics: advanced social media marketing tips for dynamic growth – Take your social media marketing to the next level, with this Rock Content article
- 6 advanced social media marketing tips – Six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns
- Advanced social media marketing: strategies for boosting engagement – Great tips from a social media blogger
- 10 advanced social media copywriting best practices – Actionable tips for copywriting on social media with advice from the Sprout Social team
Boost Your Creative Career: Mastering Social Media Marketing for Digital Professionals
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