Increase your social media marketing expertise. Learn advanced techniques from our experts to optimise strategies, enhance engagement and boost brand visibility effectively on social platforms.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring advanced social media techniques and strategies, enabling you to take your marketing efforts to the next level.
- How to use social listening, sentiment analysis and competitive analysis tools, empowering you to gain valuable insights and inform your decisions.
- Understanding advanced content marketing techniques, helping you create compelling and engaging content that drives results.
- How to use social media advertising, analytics and automation tools effectively, enabling you to maximise your reach and measure your ROI.
- Exploring social commerce, influencer marketing and emerging trends, helping you stay ahead of the curve.
- How to develop a crisis communications plan and manage your online reputation effectively, helping you protect your brand.
- Understanding best practices for ethical and responsible social media marketing, ensuring you maintain trust with your audience and adhere to industry standards.
This Social Media Advanced course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Social Media Advanced as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Social Media Advanced
Building a cross platform social strategy
- Getting Platform specific - focusing your efforts effectively on platforms
- Why do you need a strategy?
- Who should be involved in defining the strategy?
- What are the key topics to consider in your strategy?
- How often should your strategy be updated?
Audience and Messaging deep dive
- The psychology of social media marketing - what makes us click?
- What matters most in your social media messaging?
- Creating your brand 'personas'
- Using data to back up your audience assumptions
- Posting Time strategy
Competitors and Your Brand
- Defining your competitors
- Competitor Analysis
- Monitoring and learning from social competitors
- Understanding tone of voice
- Assessing true social effectiveness
Paid for Social Media
- When and why to pay for social media marketing
- Introducing Facebook ads Manager
- Introducing LinkedIn Ads
- Introducing TikTok Ads
- Understanding Pixel and iOS issues
- Creating effective campaigns
- An introduction to funnels
- Measuring advertising success
Final Exercise
- Build a successful social media campaign for a new launch
- Paid-for and organic posting
- Identifying audiences, platform variations and organic/paid for variation
FAQs about the Social Media Advanced course
Is this Social Media Advanced course suitable for me?
This course is designed for people who have experience in social media or have already attended one of our social media training courses or who would like to further their knowledge of best practice in the use of social media. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Social Media Advanced course?
Our Social Media Advanced course is extremely interactive. You will be learning advanced social media skills throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
What is the recommended number of people for the class when I attend the Social Media Advanced course?
For private classes in Social Media Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Social Media Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Social Media Advanced course?
We offer ongoing support to our Social Media Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Social Media Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Social Media Advanced course. Our certificates note our Authorised Training Centre status.
Social Media Advanced — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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We offer unlimited training support after your course.
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Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.