Professional Copywriting | Training Course
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Understanding Your Audience
- Creating a Clear Sense of Corporate Identity
- Writing Effective Headlines and Taglines
- Connecting Words and Pictures
- Writing for Different Media
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Wed 26 Mar 2025 | London |
£395
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| Tue 15 Apr 2025 | Live Online |
£395
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| Thu 17 Jul 2025 | Live Online |
£395
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| Thu 17 Jul 2025 | London |
£345
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| Mon 21 Jul 2025 | London |
£395
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| Mon 4 Aug 2025 | Live Online |
£395
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| Tue 12 Aug 2025 | London |
£395
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| Thu 14 Aug 2025 | London |
£395
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| Thu 28 Aug 2025 | Live Online |
£395
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| Mon 1 Sep 2025 | Live Online |
£395
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| Tue 2 Sep 2025 | London |
£395
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| Mon 22 Sep 2025 | London |
£395
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| Fri 26 Sep 2025 | Live Online |
£395
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| Thu 9 Oct 2025 | Live Online |
£395
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| Mon 13 Oct 2025 | London |
£395
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| Mon 27 Oct 2025 | Live Online |
£395
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| Tue 28 Oct 2025 | London |
£395
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| Mon 3 Nov 2025 | Live Online |
£395
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| Mon 10 Nov 2025 | London |
£395
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| Fri 21 Nov 2025 | London |
£395
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| Mon 24 Nov 2025 | Live Online |
£395
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| Tue 2 Dec 2025 | London |
£395
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| Mon 8 Dec 2025 | Live Online |
£395
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| Mon 15 Dec 2025 | Live Online |
£395
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| Tue 16 Dec 2025 | London |
£395
|
Communications and Marketing Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowCommunications and Marketing Team Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowProfessional Copywriting — Team Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Overview of Professional Copywriting
Course Outline for the Professional Copywriting Training Course
Understanding Your Audience
- Identify your target audiences by segmenting them based on demographics, psychographics, and behavioural data
- Understand the aspirations and pain points of your audience and how your message can resonate with their needs
- Tailor your content and style to engage different audience groups effectively, whether they are consumers, business leaders, or niche professionals
Creating a Clear Sense of Corporate Identity
- Define a distinctive tone of voice that reflects your brand's personality and ensures consistency across all platforms
- Build a compelling brand story that communicates your brand's history, values, and mission to connect emotionally with your audience
Writing Effective Headlines and Taglines
- Identify key propositions that convey the core message or value of your brand to your audience
- Structure headlines to create maximum impact by using attention-grabbing techniques such as urgency, curiosity, and clarity
- Craft memorable taglines and slogans that stay with your audience long after they've seen them
Connecting Words and Pictures
- Understand the relationship between copy and visuals and how they work together to create a cohesive message
- Use words and images strategically to grab attention, sustain interest, and guide the audience through the content
Writing for Different Media
- Recognise the distinct characteristics of offline and online media and adapt your copy accordingly
- Adapt longer copy for brochures, landing pages, and websites to balance detail with brevity while keeping readers engaged
- Adjust your messaging for emerging media such as blogs, podcasts, and social media while maintaining brand consistency
- Write SEO-friendly copy that engages readers and is optimised for search engines through keyword research and on-page SEO best practices
Our Clients
Our Recent Success Stories
InDesign
Amy's Story
Graphic Designer at Bedfont Scientific
InDesign
Cassie's Story
Designer at Dixon Interiors
Photoshop
Kiren's Story
Marketing Manager at Dataminer
600+ Reviews
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- Copywriting Third Edition: Successful writing for design, advertising and marketing – Amazon order page for this inspiring and essential book for everyone interested in improving the way they write.
- The Big Bang Guide to Copywriting – A guide to copywriting: what it is, what copywriters do, the benefits of good copywriting, examples of good copywriting, the different types of copywriter and what to look for when hiring one.
- What is Copywriting? Definition, Basics, and How to do it – How to copywrite for marketing campaigns
- Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter – Get the book on Amazon
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