Master effective web writing. Learn from experts to optimise content, enhance readability and engage audiences as a marketing and writing professional across different industries.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring tools, techniques and platforms that improve writing for web and online.
- How to create compelling content that creates value.
- Understanding how to improve SEO scores using copy and writing.
- How to write to target and engage clients.
- Exploring ways to use writing to promote brand values.
- How to engage clients to promote conversion, which improves productivity.
- Understanding how copy can transform a website or product.
Related Courses
This Writing for the Web course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Writing for the Web as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Writing for the Web
Identifying Goals
- Identifying your message
- Matching content to audience
- Boosting the reading experience
- Identifying writing strategies
Achieving 'readability'
- Hooking and rewarding the reader
- Considerations of article length, readability and style
- Organising material; what to include and what to leave out
- Checking your website for common mistakes
Effective writing styles
- Conveying positive corporate qualities in your writing
- Using the right language; identifying the appropriate degree of formality; the active voice v. the passive voice
- Avoiding verbosity and waffle; using short phrases and simple sentences
- Grammatical considerations
- Optimising your site for search engines; using keywords; catering for non-native English speakers
Writing for different parts of the site
- Writing for home pages
- Writing for summary pages
- Structuring body or general information pages
Approaches to formatting
- Achieving emphasis; using headings
- Using fonts appropriately
- Typography, colour, sizes and styles
- Catering for pages that print
- Achieving consistency across pages
- Graphics-based text; anti-aliasing; animated text
- Considering the benefits of Cascading Style Sheets (CSS)
Repurposing content for the web
- Analysing existing content for structure and style
- Recap of print and web differences
- Technical issues of conversion and implications for workload and workflow
- What to cut out and what to leave in
Company specific advice (where appropriate)
- Corporate policies
- Following guidelines
- Web-specific best practices
FAQs about the Writing for the Web course
Is this Writing for the Web course suitable for me?
This course is designed for people who are new to writing for the web or have been doing so for a while but have never had formal training or who would like to learn best practice in writing for the web. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Writing for the Web course?
Our Writing for the Web course is extremely interactive. You will be learning how to write for the Web throughout the day, studying and working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
What is the recommended number of people for the class when I attend the Writing for the Web course?
For private classes in Writing for the Web, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Writing for the Web course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Writing for the Web course?
We offer ongoing support to our Writing for the Web course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Writing for the Web course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Writing for the Web course. Our certificates note our Authorised Training Centre status.
Writing for the Web — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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