Writing for the Web
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Identifying Goals
- Achieving 'readability'
- Effective writing styles
- Writing for different parts of the site
- Approaches to formatting
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Course Dates
We are currently updating our schedule for this course. Please enquire for the next available dates.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
Identifying Goals
- Identifying your message
- Matching content to audience
- Boosting the reading experience
- Identifying writing strategies
Achieving 'readability'
- Hooking and rewarding the reader
- Considerations of article length, readability and style
- Organising material; what to include and what to leave out
- Checking your website for common mistakes
Effective writing styles
- Conveying positive corporate qualities in your writing
- Using the right language; identifying the appropriate degree of formality; the active voice v. the passive voice
- Avoiding verbosity and waffle; using short phrases and simple sentences
- Grammatical considerations
- Optimising your site for search engines; using keywords; catering for non-native English speakers
Writing for different parts of the site
- Writing for home pages
- Writing for summary pages
- Structuring body or general information pages
Approaches to formatting
- Achieving emphasis; using headings
- Using fonts appropriately
- Typography, colour, sizes and styles
- Catering for pages that print
- Achieving consistency across pages
- Graphics-based text; anti-aliasing; animated text
- Considering the benefits of Cascading Style Sheets (CSS)
Repurposing content for the web
- Analysing existing content for structure and style
- Recap of print and web differences
- Technical issues of conversion and implications for workload and workflow
- What to cut out and what to leave in
Company specific advice (where appropriate)
- Corporate policies
- Following guidelines
- Web-specific best practices
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Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
SEE COURSESClassroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
SEE COURSESPrivate Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- 5 reasons why writing skills are essential for every job – Learn how to be proud of your writing skills!
- Article from Grammarly – Steps to help you make dramatic improvements to the quality of your writing
- 50 Free Resources That Will Improve Your Writing Skills – More than 50 useful and practical tools and resources that will help you to improve your writing skills
- Article from the Nielsen Norman Group – Another great article from the masters of web communication