Writing for the Web


  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    October 2024
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    October 2024
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    November 2024
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    October 2024
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    October 2024
  • Great delivery, enjoyable training session.

    October 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    November 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Identifying Goals
  • Achieving 'readability'
  • Effective writing styles
  • Writing for different parts of the site
  • Approaches to formatting
FULL OUTLINE
  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    October 2024
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    October 2024
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    November 2024
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    October 2024
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    October 2024
  • Great delivery, enjoyable training session.

    October 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    November 2024

Course Dates

We are currently updating our schedule for this course. Please enquire for the next available dates.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

It's clear that copywriting for the web is different to writing for print publication or even presentations. On this one day course, we show you how to write effective copy for your internet and intranet sites. We consider how people read online and therefore how we need to write for them. We look at what makes an effective online writing style and why copy needs to be different for mobile. Our highly interactive workshop uses exercises, discussion and review of live sites to help delegates learn how to adapt source material to use on-line and write clear, readable on-line information from scratch. Topics covered include Identifying goals, Achieving 'readability', Effective writing styles, Writing for different parts of the site, Approaches to formatting, Repurposing content for the web and Company-specific advice, where time permits.
Read More...

Course Outline

Identifying Goals

  • Identifying your message
  • Matching content to audience
  • Boosting the reading experience
  • Identifying writing strategies

Achieving 'readability'

  • Hooking and rewarding the reader
  • Considerations of article length, readability and style
  • Organising material; what to include and what to leave out
  • Checking your website for common mistakes

Effective writing styles

  • Conveying positive corporate qualities in your writing
  • Using the right language; identifying the appropriate degree of formality; the active voice v. the passive voice
  • Avoiding verbosity and waffle; using short phrases and simple sentences
  • Grammatical considerations
  • Optimising your site for search engines; using keywords; catering for non-native English speakers

Writing for different parts of the site

  • Writing for home pages
  • Writing for summary pages
  • Structuring body or general information pages

Approaches to formatting

  • Achieving emphasis; using headings
  • Using fonts appropriately
  • Typography, colour, sizes and styles
  • Catering for pages that print
  • Achieving consistency across pages
  • Graphics-based text; anti-aliasing; animated text
  • Considering the benefits of Cascading Style Sheets (CSS)

Repurposing content for the web

  • Analysing existing content for structure and style
  • Recap of print and web differences
  • Technical issues of conversion and implications for workload and workflow
  • What to cut out and what to leave in

Company specific advice (where appropriate)

  • Corporate policies
  • Following guidelines
  • Web-specific best practices

Our Clients

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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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