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Master effective writing skills. Learn from experts to write content, enhance clarity and engage audiences as a writing professional, across different industries.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring new copywriting skills for design and client purposes.
  • How to use client stories to create content.
  • Understanding how to integrate brand messaging, helping you improve conversion rates.
  • How to create new compelling marketing assets.
  • Exploring copy design and advertising.
  • How to proof and present new material.
  • Understanding client messaging is the key to business and design success.
  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    April 2026
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    March 2026
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    February 2026
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    February 2026
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    December 2025
  • Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    January 2026
  • The trainer gave a very passionate and enthusiastic introduction to Blender across the two days. He was also happy to focus on our requirements and answer questions on specific challenges.

    Guinness World Records
    February 2026
  • Patient and clear instructor. Excellent course syllalbus. I gained a LOT of new knowledge.

    March 2026
  • I really enjoyed the training; it was very informative and useful. I am looking forward to attending more trainings with your team.

    Community Pharmacy England
    January 2026
  • Really great course, so informative and changed my whole understanding of Premiere Pro - feel so much more confident now. Thanks so much Lee and Jo!

    Broadwick Studio
    January 2026
  • Explanations were clear, easy to follow and understand, with breaks in-between. Lee was open to questions which made the training a lot more interactive. Very relaxed and friendly as well. Thanks Lee!

    Jacob F
    February 2026
  • Our tutor was great! He explained everything very clearly and the pace of the course was amazing! I feel that I learnt a lot and understood how great of a tool Figma can be to move our business forward.

    The White Company
    March 2026
  • Really informative. Learned lots of tricks and processes that I wouldn't have even considered existed! Will definitely help to streamline my editing process and be more productive. Thank you!

    Royal Shakespeare Company
    January 2026
  • I want to say a huge thank you for the course yesterday - it was brilliant, so easy to understand and I've come away so much more knowledgeable.

    Tottenham Hotspur FC
    March 2026
  • Thank you! I learned a lot in just one day of Figma training; very practical, engaging and insightful!

    Cancer Research
    February 2026
  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    April 2026
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    March 2026
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    February 2026
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    February 2026
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    December 2025
  • Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    January 2026
  • The trainer gave a very passionate and enthusiastic introduction to Blender across the two days. He was also happy to focus on our requirements and answer questions on specific challenges.

    Guinness World Records
    February 2026
  • Patient and clear instructor. Excellent course syllalbus. I gained a LOT of new knowledge.

    March 2026
  • I really enjoyed the training; it was very informative and useful. I am looking forward to attending more trainings with your team.

    Community Pharmacy England
    January 2026
  • Really great course, so informative and changed my whole understanding of Premiere Pro - feel so much more confident now. Thanks so much Lee and Jo!

    Broadwick Studio
    January 2026
  • Explanations were clear, easy to follow and understand, with breaks in-between. Lee was open to questions which made the training a lot more interactive. Very relaxed and friendly as well. Thanks Lee!

    Jacob F
    February 2026
  • Our tutor was great! He explained everything very clearly and the pace of the course was amazing! I feel that I learnt a lot and understood how great of a tool Figma can be to move our business forward.

    The White Company
    March 2026
  • Really informative. Learned lots of tricks and processes that I wouldn't have even considered existed! Will definitely help to streamline my editing process and be more productive. Thank you!

    Royal Shakespeare Company
    January 2026
  • I want to say a huge thank you for the course yesterday - it was brilliant, so easy to understand and I've come away so much more knowledgeable.

    Tottenham Hotspur FC
    March 2026
  • Thank you! I learned a lot in just one day of Figma training; very practical, engaging and insightful!

    Cancer Research
    February 2026

This Effective Writing Skills course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Mon 25 May 2026 London £375
Fri 12 Jun 2026 Live Online £375
Fri 10 Jul 2026 London £375
Tue 18 Aug 2026 Live Online £375
Thu 17 Sep 2026 London £395
Wed 14 Oct 2026 Live Online £395
Tue 17 Nov 2026 London £395
Wed 16 Dec 2026 Live Online £395

Video success stories

Sage Francesca
NHM Emma
Josie and Vanessa
Danielle
Roze and Erin
Exeter University Gloria
Elena

Course Outline for Effective Writing Skills

Grammar and Punctuation

  • How the rules provide a framework for clear writing
  • When to bend the rules for greater impact
  • Punctuation tips: commas, colons, semi-colons and full stops and rogue apostrophes
  • Making the most of bullet points

Sentences and Paragraphs

  • Breaking messages down into clear elements
  • Subjects, verbs and objects
  • Avoiding confused tenses
  • The respective merits of active and passive sentences

Structures

  • How to plan the content of a message for maximum impact
  • Structuring the perfect email
  • When to use different journalistic techniques in written communications
  • The inverted pyramid structure versus linear writing

Developing a Writing 'Voice'

  • Assessing the personality of your business
  • How to create a tone of authority in your writing
  • Why style guides are important
  • The skill of being concise and to the point

Writing to Your Reader

  • Building a picture of your audience
  • Choosing the words and structures that will grab them
  • Knowing the reactions and responses you want from your writing
  • Making your writing interactive
Show more

FAQs about the Effective Writing Skills course

Is this Effective Writing Skills course suitable for me?

This course is designed for people who are new to writing professionally or have been doing so for a while but have never had formal training or who would like to learn best practice in professional writing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Effective Writing Skills course?

Our Effective Writing Skills course is extremely interactive. You will be learning how to write effectively throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Effective Writing Skills course?

For private classes in Effective Writing Skills, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Effective Writing Skills course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Effective Writing Skills course?

We offer ongoing support to our Effective Writing Skills course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Effective Writing Skills course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Effective Writing Skills course. Our certificates note our Authorised Training Centre status.

Effective Writing Skills — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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Why Transmedia?

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Unlimited Training Support

We offer unlimited training support after your course.

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Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

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Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

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Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.