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Master effective writing skills. Learn from experts to write content, enhance clarity and engage audiences as a writing professional, across different industries.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring new copywriting skills for design and client purposes.
  • How to use client stories to create content.
  • Understanding how to integrate brand messaging, helping you improve conversion rates.
  • How to create new compelling marketing assets.
  • Exploring copy design and advertising.
  • How to proof and present new material.
  • Understanding client messaging is the key to business and design success.
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    September 2025
  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    August 2025
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    August 2025
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    August 2025
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    August 2025
  • I liked the structure of the course and the practicality of seeing the processes first and then trying them ourselves. Overall very satisfied with the course.

    Guinness World Records
    September 2025
  • The course was well presented and well paced, giving me the knowledge I needed.

    KPMG
    August 2025
  • Great trainer, nice friendly welcome and I learned a lot. Very worthwhile and highly recommended.

    Fiora Agency
    August 2025
  • Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2025
  • This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    August 2025
  • As someone who has attended three courses now with Transmedia, I have always come away from each course feeling more confident and knowledgeable in using the Adobe programmes. Thank you!

    Ministry Of Defence
    August 2025
  • Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.

    NVIDIA
    August 2025
  • Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2025
  • Brilliant course, very well taught!

    Shannon S
    August 2025
  • It was interesting to see how I can take Excel beyond basic functions and find lots of shortcuts that will make normal use easier and quicker.

    Structural Soils Ltd
    August 2025
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    September 2025
  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    August 2025
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    August 2025
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    August 2025
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    August 2025
  • I liked the structure of the course and the practicality of seeing the processes first and then trying them ourselves. Overall very satisfied with the course.

    Guinness World Records
    September 2025
  • The course was well presented and well paced, giving me the knowledge I needed.

    KPMG
    August 2025
  • Great trainer, nice friendly welcome and I learned a lot. Very worthwhile and highly recommended.

    Fiora Agency
    August 2025
  • Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2025
  • This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    August 2025
  • As someone who has attended three courses now with Transmedia, I have always come away from each course feeling more confident and knowledgeable in using the Adobe programmes. Thank you!

    Ministry Of Defence
    August 2025
  • Very thorough course and enthusiastic trainer who was very helpful and responsive to individual needs.

    NVIDIA
    August 2025
  • Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2025
  • Brilliant course, very well taught!

    Shannon S
    August 2025
  • It was interesting to see how I can take Excel beyond basic functions and find lots of shortcuts that will make normal use easier and quicker.

    Structural Soils Ltd
    August 2025

This Effective Writing Skills course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Book this course

We offer Effective Writing Skills as a private course.

You can select a date which suits you or your team.

The course content can be fully customised to your exact learning requirements.

Request dates

Google Reviews

The trainer was great!

Microbiology Society
August 2025

Course Outline for Effective Writing Skills

Grammar and Punctuation

  • How the rules provide a framework for clear writing
  • When to bend the rules for greater impact
  • Punctuation tips: commas, colons, semi-colons and full stops and rogue apostrophes
  • Making the most of bullet points

Sentences and Paragraphs

  • Breaking messages down into clear elements
  • Subjects, verbs and objects
  • Avoiding confused tenses
  • The respective merits of active and passive sentences

Structures

  • How to plan the content of a message for maximum impact
  • Structuring the perfect email
  • When to use different journalistic techniques in written communications
  • The inverted pyramid structure versus linear writing

Developing a Writing 'Voice'

  • Assessing the personality of your business
  • How to create a tone of authority in your writing
  • Why style guides are important
  • The skill of being concise and to the point

Writing to Your Reader

  • Building a picture of your audience
  • Choosing the words and structures that will grab them
  • Knowing the reactions and responses you want from your writing
  • Making your writing interactive
Show more

FAQs about the Effective Writing Skills course

Is this Effective Writing Skills course suitable for me?

This course is designed for people who are new to writing professionally or have been doing so for a while but have never had formal training or who would like to learn best practice in professional writing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Effective Writing Skills course?

Our Effective Writing Skills course is extremely interactive. You will be learning how to write effectively throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Effective Writing Skills course?

For private classes in Effective Writing Skills, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Effective Writing Skills course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Effective Writing Skills course?

We offer ongoing support to our Effective Writing Skills course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Effective Writing Skills course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Effective Writing Skills course. Our certificates note our Authorised Training Centre status.

Effective Writing Skills — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Book Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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Why Transmedia?

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Unlimited Training Support

We offer unlimited training support after your course.

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Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

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Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

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Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.