Master effective writing skills. Learn from experts to write content, enhance clarity and engage audiences as a writing professional, across different industries.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring new copywriting skills for design and client purposes.
- How to use client stories to create content.
- Understanding how to integrate brand messaging, helping you improve conversion rates.
- How to create new compelling marketing assets.
- Exploring copy design and advertising.
- How to proof and present new material.
- Understanding client messaging is the key to business and design success.
Related Courses
This Effective Writing Skills course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Fri 10 Jul 2026 | London |
£375
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| Tue 18 Aug 2026 | Live Online |
£375
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| Thu 17 Sep 2026 | London |
£375
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| Wed 14 Oct 2026 | Live Online |
£375
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| Tue 17 Nov 2026 | London |
£395
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| Wed 16 Dec 2026 | Live Online |
£395
|
Video success stories
Course Outline for Effective Writing Skills
Grammar and Punctuation
- How the rules provide a framework for clear writing
- When to bend the rules for greater impact
- Punctuation tips: commas, colons, semi-colons and full stops and rogue apostrophes
- Making the most of bullet points
Sentences and Paragraphs
- Breaking messages down into clear elements
- Subjects, verbs and objects
- Avoiding confused tenses
- The respective merits of active and passive sentences
Structures
- How to plan the content of a message for maximum impact
- Structuring the perfect email
- When to use different journalistic techniques in written communications
- The inverted pyramid structure versus linear writing
Developing a Writing 'Voice'
- Assessing the personality of your business
- How to create a tone of authority in your writing
- Why style guides are important
- The skill of being concise and to the point
Writing to Your Reader
- Building a picture of your audience
- Choosing the words and structures that will grab them
- Knowing the reactions and responses you want from your writing
- Making your writing interactive
FAQs about the Effective Writing Skills course
Is this Effective Writing Skills course suitable for me?
This course is designed for people who are new to writing professionally or have been doing so for a while but have never had formal training or who would like to learn best practice in professional writing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Effective Writing Skills course?
Our Effective Writing Skills course is extremely interactive. You will be learning how to write effectively throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Effective Writing Skills course?
For private classes in Effective Writing Skills, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Effective Writing Skills course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Effective Writing Skills course?
We offer ongoing support to our Effective Writing Skills course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Effective Writing Skills course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Effective Writing Skills course. Our certificates note our Authorised Training Centre status.
Effective Writing Skills — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.