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Effective Writing Skills | Training Course


  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    March 2025
  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    February 2025
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    February 2025
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    February 2025
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    February 2025
  • Great delivery, enjoyable training session.

    February 2025
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    February 2025

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Grammar and Punctuation
  • Sentences and Paragraphs
  • Structures
  • Developing a Writing 'Voice'
  • Writing to Your Reader
FULL OUTLINE
  • Sub-editing Skills

    The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    March 2025
  • The best two days training I have ever had. Would definitely recommend and use again.

    Surrey Heath Borough Council
    February 2025
  • Sub-editing Skills

    The trainer was an excellent and made everything very interesting.

    Microbiology Society
    February 2025
  • Sub-editing Skills

    The trainer was great!

    Microbiology Society
    February 2025
  • Clear and concise explanations of all program capabilities, very helpful.

    Hyder Consulting Ltd
    February 2025
  • Great delivery, enjoyable training session.

    February 2025
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    February 2025

We offer Effective Writing Skills as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.

Writing Skills Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Writing Skills Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Effective Writing Skills — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

FAQs about the Effective Writing Skills course

Is this Effective Writing Skills course suitable for me?

This course is designed for people who are new to writing professionally or have been doing so for a while but have never had formal training or who would like to learn best practice in professional writing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Effective Writing Skills course?

Our Effective Writing Skills course is extremely interactive. You will be learning how to write effectively throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Effective Writing Skills course?

For private classes in Effective Writing Skills, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Effective Writing Skills course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Effective Writing Skills course?

We offer ongoing support to our Effective Writing Skills course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Effective Writing Skills course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Effective Writing Skills course. Our certificates note our Authorised Training Centre status.

Overview of Effective Writing Skills

This course will enable those who want to improve their writing skills to produce more effective emails, memos, letters, e-shots, marketing collateral, reports and Intranet content. Grammar, structure and reader focus will all be covered. Topics covered include Grammar and punctuation, Sentences and paragraphs, Structures, Developing a writing 'voice' and Writing to your reader.
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Course Outline for Effective Writing Skills

Grammar and Punctuation

  • How the rules provide a framework for clear writing
  • When to bend the rules for greater impact
  • Punctuation tips: commas, colons, semi-colons and full stops and rogue apostrophes
  • Making the most of bullet points

Sentences and Paragraphs

  • Breaking messages down into clear elements
  • Subjects, verbs and objects
  • Avoiding confused tenses
  • The respective merits of active and passive sentences

Structures

  • How to plan the content of a message for maximum impact
  • Structuring the perfect email
  • When to use different journalistic techniques in written communications
  • The inverted pyramid structure versus linear writing

Developing a Writing 'Voice'

  • Assessing the personality of your business
  • How to create a tone of authority in your writing
  • Why style guides are important
  • The skill of being concise and to the point

Writing to Your Reader

  • Building a picture of your audience
  • Choosing the words and structures that will grab them
  • Knowing the reactions and responses you want from your writing
  • Making your writing interactive

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Why Transmedia?

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We offer unlimited training support after your course.

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Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

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Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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