Master video skills for digital marketing success. Learn from experts to create content, enhance engagement and boost brand visibility effectively using video marketing.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring the fundamentals of video marketing, enabling you to use video to engage your audience and drive business results.
- How to plan, film and edit video content, empowering you to create compelling and effective videos for social media, websites and email marketing.
- Understanding how to optimise your videos for search engines, helping you improve your online visibility and reach.
- How to create video ads and use video analytics to measure your success, enabling you to maximise your ROI.
- Exploring the use of video in social media marketing, email marketing and website design, helping you create a cohesive marketing strategy.
- How to use free and low-cost video tools and resources, empowering you to create high-quality video content on a budget.
- Understanding best practices for creating engaging video content that resonates with your target audience and drives conversions.
This Video Skills for Digital Marketing course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Video Skills for Digital Marketing as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Video Skills for Digital Marketing
Introduction
- The changing role of video in digital marketing
- Why it is a vital part of your digital strategy
Video and social media
- Why social networks are focusing on video
- What is native video and why is it important
- The value of live streaming
Video and SEO
- How video improves your website SEO
- How video affects sales conversion
- Why YouTube is your best website video option
Video Content
- Differentiating your audience
- What makes good content
- The principles of content marketing
Filming and equipment
- Basic tools
- Lighting and camera position
- Maintaining engagement
- Basic editing
FAQs about the Video Skills for Digital Marketing course
How is the content taught throughout the Video Skills for Digital Marketing course?
Our Video Skills for Digital Marketing course is extremely interactive. You will be learning video skills throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
Is this Video Skills for Digital Marketing course suitable for me?
This course is designed for people who are new to Social Media or have been using Social Media for a while but have never had formal training or who would like to learn best practice in Social Media. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Video Skills for Digital Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Video Skills for Digital Marketing course. Our certificates note our Authorised Training Centre status.
What is the recommended number of people for the class when I attend the Video Skills for Digital Marketing course?
For private classes in Video Skills for Digital Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Video Skills for Digital Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Video Skills for Digital Marketing course?
We offer ongoing support to our Video Skills for Digital Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Video Skills for Digital Marketing — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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We offer unlimited training support after your course.
Bespoke Training Solutions
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Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.