Marketing, Writing and Social Media Social Media Courses TikTok for Business Introduction

TikTok for Business Introduction | Training Course

Master TikTok for business marketing. Learn from experts to create content that engages and boosts brand visibility effectively on the TikTok platform.

1 day course 10am - 5pm Live Online or Classroom-based

What you will learn

Exploring the TikTok landscape and how it can benefit your business, enabling you to create an effective marketing strategy.
How to create and optimise your TikTok profile, empowering you to establish a strong presence on the platform.
Understanding how to create engaging video content that resonates with your target audience, helping you grow your following.
How to use TikTok advertising, analytics and collaboration tools, enabling you to maximise your reach and measure your success.
Exploring the use of hashtags, trends and challenges on TikTok, empowering you to stay relevant and engage with your audience.
How to develop a content calendar and maintain a consistent posting schedule, helping you build momentum and achieve your business goals.
Understanding best practices for ethical and responsible marketing on TikTok, ensuring you protect your brand and engage positively with the community.

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This TikTok for Business Introduction course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Fri 11 Sep 2026	London	£375
Mon 12 Oct 2026	Live Online	£375
Wed 11 Nov 2026	London	£375
Thu 10 Dec 2026	Live Online	£375
Fri 15 Jan 2027	Live Online	£395
Mon 15 Feb 2027	London	£395
Fri 19 Mar 2027	Live Online	£395
Tue 13 Apr 2027	London	£395
Tue 18 May 2027	Live Online	£395
Mon 21 Jun 2027	London	£395

Show more dates

Video success stories

Course Outline for TikTok for Business Introduction

TikTok - How it Works

What is TikTok?
Fundamentals of navigating and following the right people on TikTok
Who are the key influencers on TikTok?
Understanding TikTok trends
Businesses getting it right and wrong on TikTok

Building your Audience

How to build a TikTok following
Understanding your audience
Engaging with influencers and creators
Which content works, and which doesn't
How often do they want to hear from you?

Tik Tok Content Creation

Creating videos
Using Transitions
Text and effects
Creating native content
Captioning your videos
Understanding Duets

Engagement and Social Growth

Advertising on TikTok
Boost versus advert
TikTok advertising goals
Measuring success on TikTok
Using UTM links
The TikTok creator programme and shops

Building a plan

Your first five TikTok videos
Planning your posting strategy
Starting an influencer outreach programme

FAQs about the TikTok for Business Introduction course

Is this TikTok for Business Introduction course suitable for me?

This course is designed for people who are new to using TikTok for business or have been using TikTok for a while but have never had formal training or who would like to learn best practice in using TikTok for business. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the TikTok for Business Introduction course?

Our TikTok for Business Introduction course is extremely interactive. You will be using TikTok in a business context throughout the day, working through examples and projects under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the TikTok for Business Introduction course?

For private classes in TikTok for Business Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the TikTok for Business Introduction course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the TikTok for Business Introduction course?

We offer ongoing support to our TikTok for Business Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my TikTok for Business Introduction course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our TikTok for Business Introduction course. Our certificates note our Authorised Training Centre status.

TikTok for Business Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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We offer unlimited training support after your course.

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Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Transmedia is a leading UK provider of Authorised Adobe, Apple, and Claris FileMaker training, and a specialist in Artificial Intelligence training for business teams.

With over 32 years' experience and 150,000+ people trained, we deliver live online or in-classroom courses from our London training centre, including ChatGPT, Claude, Adobe Firefly, and generative AI for creative and marketing teams, alongside Adobe Creative Cloud, animation and video, coding, Figma, Google, Microsoft Office, and business skills: for individuals, corporate teams, and charities across the UK and worldwide.