TikTok for Business Introduction


  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    October 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    August 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    August 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    August 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    August 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    August 2024
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    September 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    August 2024
  • Great delivery, enjoyable training session.

    August 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • TikTok - How it Works
  • Building your Audience
  • Tik Tok Content Creation
  • Engagement and Social Growth
  • Building a plan for five TikTok videos, with a key posting strategy and influencer outreach programme
FULL OUTLINE
  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    October 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    August 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    August 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    August 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    August 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    August 2024
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    September 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    August 2024
  • Great delivery, enjoyable training session.

    August 2024

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Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

TikTok has gone from being a silly channel for dancing, to a key leader in the social media industry with a number of opportunities for business. In this one day course, you'll understand how to use and build your TikTok following for business success.
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Course Outline

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      TikTok - How it Works

      • What is TikTok?
      • Fundamentals of navigating and following the right people on TikTok
      • Who are the key influencers on TikTok?
      • Understanding TikTok trends
      • Businesses getting it right and wrong on TikTok

      Building your Audience

      • How to build a TikTok following
      • Understanding your audience
      • Engaging with influencers/creators
      • Which content works, and which doesn’t
      • How often do they want to hear from you?

      Tik Tok Content Creation

      • Creating videos
      • Using Transitions
      • Text and effects
      • Creating Native Content
      • Captioning your videos
      • Understanding Duets
      • Creating Native Content

      Engagement and Social Growth

      • Advertising on TikTok
      • Boost versus advert
      • TikTok advertising goals
      • Measuring success on TikTok
      • Using UTM links
      • The TikTok creator programme and shops

      Building a plan for five TikTok videos, with a key posting strategy and influencer outreach programme

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