TikTok for Business Introduction | Training Course

Social Media Marketing Introduction

Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.
MICROBIOLOGY SOCIETY
February 2025
Social Media Content Marketing Introduction

Lovely accommodation and atmosphere. The training was well structured and clear.
Alistair Sawday Publishing
January 2025
Social Media Content Marketing Introduction

The course was an excellent experience and will further my career opportunities.
Adjective Graphic Design
January 2025
Using LinkedIn for Business Development and Marketing

Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.
RAF
January 2025
Using LinkedIn for Business Development and Marketing

The trainer had great experience and was very patient.
Kieran M
February 2025
LinkedIn Fundamentals for Business

I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
February 2025
Absolutely top quality training and facilities.
National Museum of Wales
January 2025
Great delivery, enjoyable training session.

February 2025
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

February 2025

Course Facts

1 day course
Our Trainers are Authorised Professionals
Live Online or Classroom-based
Certificate of completion
Maximum class size of 6 for scheduled courses
Unlimited support after your course
Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

TikTok - How it Works
Building your Audience
Tik Tok Content Creation
Engagement and Social Growth
Building a plan

FULL OUTLINE

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Social Media Marketing Introduction

Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.
MICROBIOLOGY SOCIETY
February 2025
Social Media Content Marketing Introduction

Lovely accommodation and atmosphere. The training was well structured and clear.
Alistair Sawday Publishing
January 2025
Social Media Content Marketing Introduction

The course was an excellent experience and will further my career opportunities.
Adjective Graphic Design
January 2025
Using LinkedIn for Business Development and Marketing

Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.
RAF
January 2025
Using LinkedIn for Business Development and Marketing

The trainer had great experience and was very patient.
Kieran M
February 2025
LinkedIn Fundamentals for Business

I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
February 2025
Absolutely top quality training and facilities.
National Museum of Wales
January 2025
Great delivery, enjoyable training session.

February 2025
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

February 2025

We offer TikTok for Business Introduction as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.

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Social Media Team Training for Companies

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TikTok for Business Introduction — Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Overview of TikTok for Business Introduction

TikTok has gone from being a silly channel for dancing, to a key leader in the social media industry with a number of opportunities for business. In this one day course, you'll understand how to use and build your TikTok following for business success. Topics covered include TikTok - how it works, Building your audience, TikTok content creation, Engagement and social growth and Building a plan.

Course Outline for the TikTok for Business Introduction Training Course

TikTok - How it Works

What is TikTok?
Fundamentals of navigating and following the right people on TikTok
Who are the key influencers on TikTok?
Understanding TikTok trends
Businesses getting it right and wrong on TikTok

Building your Audience

How to build a TikTok following
Understanding your audience
Engaging with influencers and creators
Which content works, and which doesn't
How often do they want to hear from you?

Tik Tok Content Creation

Creating videos
Using Transitions
Text and effects
Creating native content
Captioning your videos
Understanding Duets

Engagement and Social Growth

Advertising on TikTok
Boost versus advert
TikTok advertising goals
Measuring success on TikTok
Using UTM links
The TikTok creator programme and shops

Building a plan

Your first five TikTok videos
Planning your posting strategy
Starting an influencer outreach programme

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Useful Links

TikTok official business page – Join in on the success small businesses are achieving on TikTok
Getting started with TikTok for business – Boost your business with the most engaged audiences, all in one place
How to use TikTok for business – A step-by-step guide from Hootsuite
The TikTok for Business page, on LinkedIn – TikTok for Business offers brands an opportunity for rich storytelling

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