Master TikTok for business marketing. Learn from experts to create content that engages and boosts brand visibility effectively on the TikTok platform.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring the TikTok landscape and how it can benefit your business, enabling you to create an effective marketing strategy.
- How to create and optimise your TikTok profile, empowering you to establish a strong presence on the platform.
- Understanding how to create engaging video content that resonates with your target audience, helping you grow your following.
- How to use TikTok advertising, analytics and collaboration tools, enabling you to maximise your reach and measure your success.
- Exploring the use of hashtags, trends and challenges on TikTok, empowering you to stay relevant and engage with your audience.
- How to develop a content calendar and maintain a consistent posting schedule, helping you build momentum and achieve your business goals.
- Understanding best practices for ethical and responsible marketing on TikTok, ensuring you protect your brand and engage positively with the community.
Related Courses
This TikTok for Business Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Wed 13 May 2026 | London |
£375
|
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| Wed 10 Jun 2026 | Live Online |
£375
|
|
| Fri 10 Jul 2026 | London |
£375
|
|
| Wed 12 Aug 2026 | Live Online |
£375
|
|
| Fri 11 Sep 2026 | London |
£395
|
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| Mon 12 Oct 2026 | Live Online |
£395
|
|
| Wed 11 Nov 2026 | London |
£395
|
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| Thu 10 Dec 2026 | Live Online |
£395
|
Video success stories
Course Outline for TikTok for Business Introduction
TikTok - How it Works
- What is TikTok?
- Fundamentals of navigating and following the right people on TikTok
- Who are the key influencers on TikTok?
- Understanding TikTok trends
- Businesses getting it right and wrong on TikTok
Building your Audience
- How to build a TikTok following
- Understanding your audience
- Engaging with influencers and creators
- Which content works, and which doesn't
- How often do they want to hear from you?
Tik Tok Content Creation
- Creating videos
- Using Transitions
- Text and effects
- Creating native content
- Captioning your videos
- Understanding Duets
Engagement and Social Growth
- Advertising on TikTok
- Boost versus advert
- TikTok advertising goals
- Measuring success on TikTok
- Using UTM links
- The TikTok creator programme and shops
Building a plan
- Your first five TikTok videos
- Planning your posting strategy
- Starting an influencer outreach programme
FAQs about the TikTok for Business Introduction course
Is this TikTok for Business Introduction course suitable for me?
This course is designed for people who are new to using TikTok for business or have been using TikTok for a while but have never had formal training or who would like to learn best practice in using TikTok for business. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the TikTok for Business Introduction course?
Our TikTok for Business Introduction course is extremely interactive. You will be using TikTok in a business context throughout the day, working through examples and projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the TikTok for Business Introduction course?
For private classes in TikTok for Business Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the TikTok for Business Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the TikTok for Business Introduction course?
We offer ongoing support to our TikTok for Business Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my TikTok for Business Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our TikTok for Business Introduction course. Our certificates note our Authorised Training Centre status.
TikTok for Business Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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