TikTok for Business Introduction
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- 1 day course
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Course Outline
- TikTok - How it Works
- Building your Audience
- Tik Tok Content Creation
- Engagement and Social Growth
- Building a plan for five TikTok videos, with a key posting strategy and influencer outreach programme
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Overview
Course Outline
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TikTok - How it Works
- What is TikTok?
- Fundamentals of navigating and following the right people on TikTok
- Who are the key influencers on TikTok?
- Understanding TikTok trends
- Businesses getting it right and wrong on TikTok
Building your Audience
- How to build a TikTok following
- Understanding your audience
- Engaging with influencers/creators
- Which content works, and which doesn’t
- How often do they want to hear from you?
Tik Tok Content Creation
- Creating videos
- Using Transitions
- Text and effects
- Creating Native Content
- Captioning your videos
- Understanding Duets
- Creating Native Content
Engagement and Social Growth
- Advertising on TikTok
- Boost versus advert
- TikTok advertising goals
- Measuring success on TikTok
- Using UTM links
- The TikTok creator programme and shops
Building a plan for five TikTok videos, with a key posting strategy and influencer outreach programme
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SEE COURSESUseful Links
- TikTok official business page – Join in on the success small businesses are achieving on TikTok
- Getting started with TikTok for business – Boost your business with the most engaged audiences, all in one place
- How to use TikTok for business – A step-by-step guide from Hootsuite
- The TikTok for Business page, on LinkedIn – TikTok for Business offers brands an opportunity for rich storytelling