Master LinkedIn fundamentals for business success. Learn from experts to improve your networking skills, while boosting engagement and professional visibility effectively and intelligently.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring LinkedIn and how it helps you build your business presence and generate leads.
- How to create and optimize a business profile, enabling you to connect with potential clients.
- Understanding how to use LinkedIn for content creation, empowering you to enhance engagement.
- How to improve SEO techniques, helping you to bring in clients more effectively and easily.
- Exploring best techniques for engaging on LinkedIn, improving engagement with potential clients.
- How to create successful business partnerships, improving leads and brand recognition.
- Understanding how to use LinkedIn to improve your personal and business standing.
This LinkedIn Fundamentals for Business course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer LinkedIn Fundamentals for Business as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesVideo success stories
Course Outline for LinkedIn Fundamentals for Business
Introduction to LinkedIn as a business tool
- LinkedIn as part of the business and networking environment
- Introducing key ideas including connection levels
- Key settings to help customise and use the site effectively
- Benefits of LinkedIn Premium accounts
Building an effective personal profile
- Develop your Personal profile to best attract your target audience
- Ensure your Personal profile is marketing you 24/7
- Make sure your Introduction Card presents you in the way you want people to remember
- 8 key areas that you need to get right on your Personal Profile
- Create your About section to deliver your key messages effectively
- What to include in your Featured area to best use your content
- Use imagery and graphics to enhance your visibility and credibility
Identifying contacts, opportunities and developing your network
- Connect to your contacts and make your real world network visible to you
- Use LinkedIn's advanced search to target new contacts by key criteria
- Find target companies and individuals to follow and approach
- Identify key stakeholders easily and quickly
- Tap into your connections to create referral opportunities
- Successful ways to connect (and some to avoid)
Inbound marketing opportunities and raising your profile
- Market and maintain visibility with your LinkedIn connections
- Create business awareness and sales interest using Posts
- Building a Content marketing plan for LinkedIn
- Understanding the benefits of the posting options available including video, document, polls and more
- Using voice and video options in our engagement channels
- Tap into the direct marketing opportunities
- Understanding what's available, from Events and Newsletters to LinkedIn Live
Using Company tools to best effect
- Expanding, promoting and using the Company Page
- Exploring the new range of features on the Company Page
- Company Page Showcase options examined
- Using the Company posting to best effect
- Introduction to paid Advertising options on LinkedIn
Integration and best practice
- Coordinate your activity and that of your colleagues
- Best practice from a personal, team and company perspective
- Key points to remember
FAQs about the LinkedIn Fundamentals for Business course
Is this LinkedIn Fundamentals for Business course suitable for me?
This course is designed for people who are new to LinkedIn or have been using LinkedIn for business for a while but have never had formal training or who would like to learn best practice in LinkedIn for business. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the LinkedIn Fundamentals for Business course?
Our LinkedIn Fundamentals for Business course is extremely interactive. You will be learning how to use LinkedIn for business throughout the day, improving your profile and working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the LinkedIn Fundamentals for Business course?
For private classes in LinkedIn Fundamentals for Business, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the LinkedIn Fundamentals for Business course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the LinkedIn Fundamentals for Business course?
We offer ongoing support to our LinkedIn Fundamentals for Business course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my LinkedIn Fundamentals for Business course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our LinkedIn Fundamentals for Business course. Our certificates note our Authorised Training Centre status.
LinkedIn Fundamentals for Business — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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