LinkedIn Fundamentals for Business
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Introduction to LinkedIn as a business tool
- Building an effective personal profile
- Identifying contacts, opportunities and developing your network
- Inbound marketing opportunities and raising your profile
- Using Company tools to best effect
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Overview
LinkedIn is still the pre-eminent online business networking tool with fast approaching 1 billion members worldwide. Still sometimes wrongly referred to as a recruitment tool, it is in fact a powerful business tool offering huge opportunities for businesses and individuals alike in the areas of sales, marketing, personal and company branding, real-time research, relationship building and much more. In this course, we open up the opportunities that exist and in the process not only introduce the key building blocks available to promote and build business, but also look at the practical steps so that you never have to feel that you are on LinkedIn, but don't really know how to use it.
Topics covered include Introduction to LinkedIn as a business tool, Building an effective personal profile, Identifying contacts, opportunities and developing your network, Inbound marketing opportunities and raising your profile, Using company tools to best effect and Integration and best practice.
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Course Outline
Introduction to LinkedIn as a business tool
- LinkedIn as part of the business and networking environment
- Introducing key ideas including connection levels
- Key settings to help customise and use the site effectively
- Benefits of LinkedIn Premium accounts
Building an effective personal profile
- Develop your Personal profile to best attract your target audience
- Ensure your Personal profile is marketing you 24/7
- Make sure your Introduction Card presents you in the way you want people to remember
- 8 key areas that you need to get right on your Personal Profile
- Create your About section to deliver your key messages effectively
- What to include in your Featured area to best use your content
- Use imagery and graphics to enhance your visibility and credibility
Identifying contacts, opportunities and developing your network
- Connect to your contacts and make your real world network visible to you
- Use LinkedIn's advanced search to target new contacts by key criteria
- Find target companies and individuals to follow and approach
- Identify key stakeholders easily and quickly
- Tap into your connections to create referral opportunities
- Successful ways to connect (and some to avoid)
Inbound marketing opportunities and raising your profile
- Market and maintain visibility with your LinkedIn connections
- Create business awareness and sales interest using Posts
- Building a Content marketing plan for LinkedIn
- Understanding the benefits of the posting options available including video, document, polls and more
- Using voice and video options in our engagement channels
- Tap into the direct marketing opportunities
- Understanding what's available, from Events and Newsletters to LinkedIn Live
Using Company tools to best effect
- Expanding, promoting and using the Company Page
- Exploring the new range of features on the Company Page
- Company Page Showcase options examined
- Using the Company posting to best effect
- Introduction to paid Advertising options on LinkedIn
Integration and best practice
- Coordinate your activity and that of your colleagues
- Best practice from a personal, team and company perspective
- Key points to remember
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SEE COURSESUseful Links
- LinkedIn’s own business page – Learn how to reach more than 1 billion professionals around the world
- How to use LinkedIn for business – Guide from Hootsuite on how to use LinkedIn for business to build credibility, expand your network and gain insider expertise from experts in your industry
- LinkedIn company pages – Downloadable and actionable guide on using LinkedIn across your business and marketing strategy, from Hubspot
- Buffer guide to LinkedIn for Business – The ultimate guide to LinkedIn company pages
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