Master LinkedIn for business development and marketing. Learn from experts to improve your networking ability, enhance lead generation and boost brand visibility effectively on LinkedIn.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring LinkedIn's many tools to help improve your marketing and business development needs.
- How to optimise your profile for business and marketing, enabling you to grow your business.
- Understanding best methods for engagement with your target demographic, improving conversion rates.
- How to use data to improve business development and marketing, enhancing business success.
- Exploring techniques and software tips, helping you engage with your clients and business partners.
- How to enhance your reputation and brand, increasing leads and growing your business.
- Understanding how to automate LinkedIn to improve effectiveness, ensuring you have business success.
This Using LinkedIn for Business Development and Marketing course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Using LinkedIn for Business Development and Marketing as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Using LinkedIn for Business Development and Marketing
Introduction to LinkedIn as a business development tool
- Understanding LinkedIn as part of your sales and marketing toolkit
- Introducing LinkedIn’s Social Selling Index and how to improve yours
- Using LinkedIn’s settings to customise and use the site effectively
- Benefits of LinkedIn Premium accounts
Building a client focused Personal profile
- Develop your Personal profile to best attract your target audience
- Use the Profile as a pre-sales and Social Proof tool supporting your business activity
- Make sure your Introduction Card presents you and your services/products in the way prospects will remember
- 8 key areas that you need to get right on your Personal Profile
- Create your About section to deliver your key messages effectively
- What to include in your Featured area and how to build in Calls to Action
- Use imagery and graphics to grab attention and enhance your visibility and credibility
Identifying prospects, contacts and opportunities
- Build your real world network around you and understand how to use that effectively
- Use LinkedIn’s advanced search to target new prospects by job title, location, industry and other key criteria
- Find target companies and identify key stakeholders to approach
- Tap into your connections to create referral opportunities
- Build warm opening using connection and past activities
- Successful ways to connect (and some to avoid)
Engagement and warm introductions on LinkedIn
- Find and develop conversations with key stakeholders within target organisations or bodies
- Identify where past clients are working to leverage introductions
- Use 7 key channels to create warm introductions to your Ideal Customer Profiles
- Find Conversations, Groups and Events where you can represent the organisation effectively
- Using voice and video options in your engagement channels
Inbound marketing opportunities and raising your profile
- Market and maintain visibility with your LinkedIn connections
- Create business awareness and sales interest using Posts
- Building a Content marketing plan for LinkedIn
- Understand the benefits of the posting options available including video, document, polls and more
- Supporting Company posts to best effect for company visibility
- Tap into the direct marketing opportunities
- Understanding what’s available from Events and Newsletters to LinkedIn Live
Integration and best practice
- Coordinate your activity and that of your colleagues
- Best practice from a personal, team and company perspective
- Key points to remember
FAQs about the Using LinkedIn for Business Development and Marketing course
Is this Using LinkedIn for Business Development and Marketing course suitable for me?
This course is designed for people who are new to LinkedIn or have been using LinkedIn for a while but have never had formal training or who would like to learn best practice in LinkedIn. If you are have any questions about whether the course could meet your needs, please speak to our customer service team. They will be delighted to advise you.
Will I receive a certificate upon completion of my Using LinkedIn for Business Development and Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Using LinkedIn for Business Development and Marketing course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Using LinkedIn for Business Development and Marketing course?
Our Using LinkedIn for Business Development and Marketing course is extremely interactive. You will be using Social Media throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Using LinkedIn for Business Development and Marketing course?
For private classes in Using LinkedIn for Business Development and Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Using LinkedIn for Business Development and Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Using LinkedIn for Business Development and Marketing course?
We offer ongoing support to our Using LinkedIn for Business Development and Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Using LinkedIn for Business Development and Marketing — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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