Master professional copywriting skills to create persuasive marketing content. Learn from experts and optimise your communication as a marketing professional.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Master audience segmentation by relevant characteristics to craft messages that resonate with specific needs and drive engagement.
- Develop a distinctive brand voice and storytelling techniques that convey core values consistently across all communication platforms.
- Create impactful headlines using urgency and clarity while balancing for maximum visibility and memorability.
- Strategically align copy with visuals to amplify messaging and guide audience journeys across digital and print formats.
- Adapt copywriting techniques for diverse media formats from websites to podcasts while maintaining brand consistency and audience relevance.
- Integrate SEO best practices where applicable with persuasive storytelling through keyword research and reader-focused content structures that boost rankings.
- Enhance workplace efficiency by developing cross-channel content strategies that reduce revisions and align with marketing objectives.
- Design conversion-focused content that guides audiences from initial interest to measurable actions like purchases or sign-ups.
This Professional Copywriting course includes
-
Authorised Certificate
-
Lifetime support after your course
-
Course materials
-
Live Instructor-led training
-
Refreshments all day
-
Latest Mac or PC ready to go
-
Authorised Trainers
-
Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Tue 2 Dec 2025 | London |
£395
|
|
| Mon 8 Dec 2025 | Live Online |
£395
|
|
| Mon 15 Dec 2025 | Live Online |
£395
|
|
| Tue 16 Dec 2025 | London |
£395
|
|
| Thu 8 Jan 2026 | London |
£395
|
|
| Fri 16 Jan 2026 | Live Online |
£395
|
|
| Thu 22 Jan 2026 | London |
£395
|
|
| Thu 29 Jan 2026 | Live Online |
£395
|
|
| Thu 5 Feb 2026 | London |
£395
|
|
| Wed 11 Feb 2026 | Live Online |
£395
|
|
| Thu 19 Feb 2026 | London |
£395
|
|
| Wed 25 Feb 2026 | Live Online |
£395
|
|
| Thu 5 Mar 2026 | London |
£395
|
|
| Wed 11 Mar 2026 | Live Online |
£395
|
|
| Thu 19 Mar 2026 | London |
£395
|
|
| Wed 25 Mar 2026 | Live Online |
£395
|
|
| Thu 9 Apr 2026 | London |
£395
|
|
| Wed 15 Apr 2026 | Live Online |
£395
|
|
| Thu 23 Apr 2026 | London |
£395
|
|
| Wed 29 Apr 2026 | Live Online |
£395
|
|
| Thu 7 May 2026 | London |
£395
|
|
| Wed 13 May 2026 | Live Online |
£395
|
|
| Thu 21 May 2026 | London |
£395
|
|
| Wed 27 May 2026 | Live Online |
£395
|
|
| Thu 4 Jun 2026 | London |
£395
|
|
| Wed 10 Jun 2026 | Live Online |
£395
|
|
| Thu 18 Jun 2026 | London |
£395
|
|
| Wed 24 Jun 2026 | Live Online |
£395
|
|
| Thu 9 Jul 2026 | London |
£395
|
|
| Wed 15 Jul 2026 | Live Online |
£395
|
|
| Thu 23 Jul 2026 | London |
£395
|
|
| Wed 29 Jul 2026 | Live Online |
£395
|
|
| Thu 6 Aug 2026 | London |
£395
|
|
| Wed 12 Aug 2026 | Live Online |
£395
|
|
| Thu 20 Aug 2026 | London |
£395
|
|
| Wed 26 Aug 2026 | Live Online |
£395
|
|
| Thu 3 Sep 2026 | London |
£395
|
|
| Wed 9 Sep 2026 | Live Online |
£395
|
|
| Thu 17 Sep 2026 | London |
£395
|
|
| Wed 23 Sep 2026 | Live Online |
£395
|
|
| Thu 8 Oct 2026 | London |
£395
|
|
| Wed 14 Oct 2026 | Live Online |
£395
|
|
| Thu 22 Oct 2026 | London |
£395
|
|
| Wed 28 Oct 2026 | Live Online |
£395
|
|
| Thu 5 Nov 2026 | London |
£395
|
|
| Wed 11 Nov 2026 | Live Online |
£395
|
|
| Thu 19 Nov 2026 | London |
£395
|
Course Outline for Professional Copywriting
Understanding Your Audience
- Identify your target audiences by segmenting them based on demographics, psychographics, and behavioural data
- Understand the aspirations and pain points of your audience and how your message can resonate with their needs
- Tailor your content and style to engage different audience groups effectively, whether they are consumers, business leaders, or niche professionals
Creating a Clear Sense of Corporate Identity
- Define a distinctive tone of voice that reflects your brand's personality and ensures consistency across all platforms
- Build a compelling brand story that communicates your brand's history, values, and mission to connect emotionally with your audience
Writing Effective Headlines and Taglines
- Identify key propositions that convey the core message or value of your brand to your audience
- Structure headlines to create maximum impact by using attention-grabbing techniques such as urgency, curiosity, and clarity
- Craft memorable taglines and slogans that stay with your audience long after they've seen them
Connecting Words and Pictures
- Understand the relationship between copy and visuals and how they work together to create a cohesive message
- Use words and images strategically to grab attention, sustain interest, and guide the audience through the content
Writing for Different Media
- Recognise the distinct characteristics of offline and online media and adapt your copy accordingly
- Adapt longer copy for brochures, landing pages, and websites to balance detail with brevity while keeping readers engaged
- Adjust your messaging for emerging media such as blogs, podcasts, and social media while maintaining brand consistency
- Write SEO-friendly copy that engages readers and is optimised for search engines through keyword research and on-page SEO best practices
FAQs about the Professional Copywriting course
Is this Professional Copywriting course suitable for me?
This course is designed for people who are new to professional copywriting or have been writing copy for a while but have never had formal training or who would like to learn best practice in the fundamentals of professional copywriting.
How is the content taught throughout the Professional Copywriting course?
Our Professional Copywriting course is extremely interactive. You will be writing copy throughout the day, working through many different examples under the guidance of our trainer, who will be supporting you through each step.
Should I attend the Professional Copywriting course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
How many people are likely to be in the class when I attend the Professional Copywriting course?
We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Professional Copywriting public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.
What support is available after I attend the Professional Copywriting course?
We offer ongoing support to our Professional Copywriting course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Professional Copywriting course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Professional Copywriting course. Our certificates note our Authorised Training Centre status.
Professional Copywriting — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Book NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Book Now
Our Clients
Latest Blog Articles
Why you need to start your blog as soon as possible
What is digital marketing?
Organic Search and Video: Navigating Google's Stance on AI-Created ContentWhy Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact requirements.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.