Master advertising on LinkedIn. Learn from experts to improve your campaigns, enhance lead generation and boost brand visibility effectively through targeted LinkedIn Ads strategies.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring LinkedIn's many features and tools for improving marketing.
- How to create marketing content that stands out from the crowd, enabling you to make a real impact on your target market.
- Understanding best methods for targeting marketing to your client base, improving client engagement and conversions.
- How to improve SEO scores, helping you to bring clients to your products.
- Exploring best techniques for generating leads using LinkedIn, increasing your potential income.
- How to track conversions and improve your marketing budget, improving your financial position.
- Understanding best practices for business marketing and leads, guaranteeing improvement and success.
This Advertising on LinkedIn Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Advertising on LinkedIn Introduction as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
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Course Outline for Advertising on LinkedIn Introduction
Introduction to LinkedIn Advertising
- LinkedIn as part of your sales and marketing toolkit
- Why LinkedIn Advertising is something to consider
- Company level marketing options and the importance of the Company Page
- Using the Company marketing opportunities as well
Advertising Options on LinkedIn
- Evaluating the different options on LinkedIn
- Sponsored Content opportunities in the newsfeed
- Boosting posts as an additional channel
- The potential of Text ads and Dynamic Ads
- How Message Ads may play a role in the advertising mix
Building your Advertising campaign
- Setting up your Campaign Groups in Campaign Manager
- Structuring your campaigns and naming conventions
- Setting Campaign Objectives and the implications
- Audience Creation and targeting options
- Bespoke audience development and Remarketing opportunities
- Different Ad Types and their benefits
- Bidding options and budgeting limits
Developing and Managing your Campaign
- Working your bidding options to best effect
- Bid Adjustments and budget allocation
- Adapting audience segmentation to target effectively
- A/B testing options and which should be tried
- Ad frequency and ad fatigue
- Key Metrics and KPIs to check
- Evaluating a campaign's success
Examining an Organic Campaign in parallel
- Developing a Company content strategy
- Using different Pillar content options
- Building in differing post types and creatives
- Supporting and developing the Company page posts
- Leveraging employee advocacy and internal ambassadors
- Mixing alternatives with Events, Newsletters to LinkedIn Live
FAQs about the Advertising on LinkedIn Introduction course
Is this Advertising on LinkedIn Introduction course suitable for me?
This course is designed for people who are new to advertising on LinkedIn or have been advertising on LinkedIn for a while but have never had formal training or who would like to learn best practice in advertising on LinkedIn. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Advertising on LinkedIn Introduction course?
Our Advertising on LinkedIn Introduction course is extremely interactive. You will be using LinkedIn in an advertising context throughout the day, working through examples and best practise under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Advertising on LinkedIn Introduction course?
For private classes in Advertising on LinkedIn Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Advertising on LinkedIn Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Advertising on LinkedIn Introduction course?
We offer ongoing support to our Advertising on LinkedIn Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Advertising on LinkedIn Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Advertising on LinkedIn Introduction course. Our certificates note our Authorised Training Centre status.
Advertising on LinkedIn Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
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