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1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- A full understanding of the fundamental architecture of Google Tag Manager, enabling you to manage website tracking without relying on developers for every update.
- How to create and deploy professional tag configurations, helping you implement accurate tracking for conversions, user interactions and marketing campaigns with confidence.
- Mastering the strategic use of triggers and variables, enabling you to capture precise user behaviour data and customise tracking solutions for your specific business needs.
- Implementing cross-domain tracking and data layer techniques, allowing you to measure user journeys across multiple platforms and create comprehensive analytics insights.
- How to troubleshoot and optimise tag performance, ensuring your tracking implementations remain accurate and efficient whilst maintaining optimal website loading speeds.
- Developing workflows for testing and publishing tag changes, so that you can deploy tracking updates safely and collaborate effectively with technical teams and stakeholders.
- Creating comprehensive measurement strategies that bridge social media and email marketing efforts, helping you deliver integrated analytics that demonstrate full campaign ROI and attribution.
Related Courses
This Google Tag Manager Introduction (GTM) course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Fri 11 Sep 2026 | London |
£345
|
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| Fri 9 Oct 2026 | Live Online |
£375
|
|
| Wed 11 Nov 2026 | London |
£375
|
|
| Thu 10 Dec 2026 | Live Online |
£375
|
|
| Fri 22 Jan 2027 | London |
£395
|
|
| Wed 10 Feb 2027 | Live Online |
£395
|
|
| Mon 15 Mar 2027 | London |
£395
|
|
| Wed 21 Apr 2027 | Live Online |
£395
|
|
| Thu 13 May 2027 | London |
£395
|
|
| Wed 16 Jun 2027 | Live Online |
£395
|
Video success stories
Course Outline for Google Tag Manager Introduction (GTM)
Introduction
- What is GTM?
- The GTM architecture
- Why should I use GTM?
- What are tags and what can I use them for?
- What "ready-made" tags are available?
Signing up and creating your first container
- Signing up to GTM
- Considering cross domain and sub domain tracking needs
- Adding your first container
- Deploying your container(s) to your website
- Upgrading from Universal Analytics to GTM
The GTM interface and admin
- Signing in and choosing an account
- Switching between accounts and adding accounts
- Setting personal preferences
- Administration controls and adding other users
- Workspaces and versions
- The interface screens
- Folders
Technical concepts
- Web Basics and GTM - HTML, JavaScript and the DOM
- Tags, Triggers and Variables
- The GTM workflow process
- Using built-in vs. user defined variables
- What is the Data Layer?
Creating your first tags
- Installing Google analytics universal tracking tag
- Installing social media tracking tags
- Other ready-made Tags available
- Configuring your first trigger
- Configuring a variable
- Bonding a trigger and variable into a tag
Enhanced web tracking with Google Analytics and Tag Manager
- Identifying and planning trackable activities
- Configuration accuracy
- Simple form submission tracking
- Simple button interaction tracking
- Setting up document download tracking
Publishing and deployment
- Entering the preview mode
- Testing and checking Tag Configurations
- Trouble shooting common issues
- Other Google tools to help debugging and configuration
- Publishing your workspace changes
Next steps and further options
- What else can I track with Tag Manager?
- More advanced tracking ideas
FAQs about the Google Tag Manager Introduction (GTM) course
Is this Google Tag Manager Introduction (GTM) course suitable for me?
This course is designed for people who are new to Google Tag Manager or have been using Tag Manager for a while but have never had formal training or who would like to learn best practice in Tag Manager. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Google Tag Manager Introduction (GTM) course?
Our Google Tag Manager Introduction (GTM) course is extremely interactive. You will be using Tag Manager throughout the day, working examples and good practice under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people might be in the class when I attend the Google Tag Manager Introduction (GTM) course?
For private classes in Google Tag Manager Introduction (GTM), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Tag Manager Introduction (GTM) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of a Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Tag Manager Introduction (GTM) course?
We offer ongoing support to our Google Tag Manager Introduction (GTM) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Google Tag Manager Introduction (GTM) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Tag Manager Introduction (GTM) course. Our certificates note our Authorised Training Centre status.
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