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Master online advertising with Google Ads. Learn from experts to optimise campaigns, enhance visibility and reach your target audience effectively, across industries.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • A full understanding of the fundamental architecture of Google Tag Manager, enabling you to manage website tracking without relying on developers for every update.
  • How to create and deploy professional tag configurations, helping you implement accurate tracking for conversions, user interactions and marketing campaigns with confidence.
  • Mastering the strategic use of triggers and variables, enabling you to capture precise user behaviour data and customise tracking solutions for your specific business needs.
  • Implementing cross-domain tracking and data layer techniques, allowing you to measure user journeys across multiple platforms and create comprehensive analytics insights.
  • How to troubleshoot and optimise tag performance, ensuring your tracking implementations remain accurate and efficient whilst maintaining optimal website loading speeds.
  • Developing workflows for testing and publishing tag changes, so that you can deploy tracking updates safely and collaborate effectively with technical teams and stakeholders.
  • Creating comprehensive measurement strategies that bridge social media and email marketing efforts, helping you deliver integrated analytics that demonstrate full campaign ROI and attribution.
  • Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.

    Adobe
    June 2026
  • Patient and clear instructor. Excellent course syllalbus. I gained a LOT of new knowledge.

    March 2026
  • Really helped me get to grips with After Effects. Covered lots over the two days, with one to one help when needed :)

    Ella M
    June 2026
  • The course went really well and the notes are great! I enjoyed the trainer's teaching style - he was very patient with me and I learned a lot. Many thanks for all your help.

    The AI Corporation
    May 2026
  • Great training session on Adobe Firefly uses. Really insightful day!

    Colchester Institute
    May 2026
  • Awesome training! Our trainer was a really great facilitator. Also very much looking forward to going through the available further learning resources and being able to contact Transmedia when needed!

    Cancer Research
    May 2026
  • I completed both the Premiere Pro Introduction and Intermediate courses with Lee at Transmedia for my company and had a great experience. The courses were really well paced and I learnt a lot on both.

    Venture Banners
    March 2026
  • Everyone really enjoyed the session. Our trainer was very knowledgeable and thoughtful. He adapted the session to fit what we wanted from the day. Couldn't have asked for a better day of learning!

    RightMove
    May 2026
  • Thank you very much. The course was indeed brilliant and I had loads to learn from it.

    Carbonplace
    March 2026
  • Anthony was a fantastic tutor, with an enormous amount of experience, which he shared patiently and creatively. I particularly liked being able to bring real life examples to work on together.

    Penelope V
    February 2026
  • The After Effects Introduction course at Transmedia is a brilliant, well-thought-out course that is informative and fun at the same time. I will be visiting Transmedia again and recommend them to all!

    Minnow Films
    May 2026
  • The Premier introductory course has really helped me learn how to do things properly. I was previously self-taught, but now I can correct all the bad mistakes I was making so I will be more efficient.

    MAF UK
    February 2026
  • Really good course. Thanks to our tutor Lee, who was patient and taught at a really nice pace. Thank you.

    Rotherham Doncaster and South Humber NHS Foundation Trust
    February 2026
  • Great service! The explanations were very helpful going forward. The trainer also helped us with understanding very advanced Figma files that we would need to be working with in the future.

    Bauer Media
    April 2026
  • Really helpful day - covered all the areas that I'll need to create and edit simple, effective graphics for our social media channels. Excited now to apply what I've learned. Thank you!

    European Space Agency
    March 2026
  • Fantastic and super valuable training! Our trainer shaped the training fully to our needs, adapted, accelerated and deep diving when needed. I learned so much these past days with tangible examples.

    Adobe
    June 2026
  • Patient and clear instructor. Excellent course syllalbus. I gained a LOT of new knowledge.

    March 2026
  • Really helped me get to grips with After Effects. Covered lots over the two days, with one to one help when needed :)

    Ella M
    June 2026
  • The course went really well and the notes are great! I enjoyed the trainer's teaching style - he was very patient with me and I learned a lot. Many thanks for all your help.

    The AI Corporation
    May 2026
  • Great training session on Adobe Firefly uses. Really insightful day!

    Colchester Institute
    May 2026
  • Awesome training! Our trainer was a really great facilitator. Also very much looking forward to going through the available further learning resources and being able to contact Transmedia when needed!

    Cancer Research
    May 2026
  • I completed both the Premiere Pro Introduction and Intermediate courses with Lee at Transmedia for my company and had a great experience. The courses were really well paced and I learnt a lot on both.

    Venture Banners
    March 2026
  • Everyone really enjoyed the session. Our trainer was very knowledgeable and thoughtful. He adapted the session to fit what we wanted from the day. Couldn't have asked for a better day of learning!

    RightMove
    May 2026
  • Thank you very much. The course was indeed brilliant and I had loads to learn from it.

    Carbonplace
    March 2026
  • Anthony was a fantastic tutor, with an enormous amount of experience, which he shared patiently and creatively. I particularly liked being able to bring real life examples to work on together.

    Penelope V
    February 2026
  • The After Effects Introduction course at Transmedia is a brilliant, well-thought-out course that is informative and fun at the same time. I will be visiting Transmedia again and recommend them to all!

    Minnow Films
    May 2026
  • The Premier introductory course has really helped me learn how to do things properly. I was previously self-taught, but now I can correct all the bad mistakes I was making so I will be more efficient.

    MAF UK
    February 2026
  • Really good course. Thanks to our tutor Lee, who was patient and taught at a really nice pace. Thank you.

    Rotherham Doncaster and South Humber NHS Foundation Trust
    February 2026
  • Great service! The explanations were very helpful going forward. The trainer also helped us with understanding very advanced Figma files that we would need to be working with in the future.

    Bauer Media
    April 2026
  • Really helpful day - covered all the areas that I'll need to create and edit simple, effective graphics for our social media channels. Excited now to apply what I've learned. Thank you!

    European Space Agency
    March 2026

This Google Tag Manager Introduction (GTM) course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Fri 11 Sep 2026 London £345
Fri 9 Oct 2026 Live Online £375
Wed 11 Nov 2026 London £375
Thu 10 Dec 2026 Live Online £375

Video success stories

Adobe Quintijn
Adobe Claudia
Adobe Sven and Stephane
Adobe Max
Josie and Vanessa
Exeter University Gloria
Adobe Rishi
Adobe Lemeeka
Roze and Erin
NHM Emma
Danielle
Adobe Carlo
Sage Francesca
Elena
Julia from Letters by Julia

Course Outline for Google Tag Manager Introduction (GTM)

Introduction

  • What is GTM?
  • The GTM architecture
  • Why should I use GTM?
  • What are tags and what can I use them for?
  • What "ready-made" tags are available?

Signing up and creating your first container

  • Signing up to GTM
  • Considering cross domain and sub domain tracking needs
  • Adding your first container
  • Deploying your container(s) to your website
  • Upgrading from Universal Analytics to GTM

The GTM interface and admin

  • Signing in and choosing an account
  • Switching between accounts and adding accounts
  • Setting personal preferences
  • Administration controls and adding other users
  • Workspaces and versions
  • The interface screens
  • Folders

Technical concepts

  • Web Basics and GTM - HTML, JavaScript and the DOM
  • Tags, Triggers and Variables
  • The GTM workflow process
  • Using built-in vs. user defined variables
  • What is the Data Layer?

Creating your first tags

  • Installing Google analytics universal tracking tag
  • Installing social media tracking tags
  • Other ready-made Tags available
  • Configuring your first trigger
  • Configuring a variable
  • Bonding a trigger and variable into a tag

Enhanced web tracking with Google Analytics and Tag Manager

  • Identifying and planning trackable activities
  • Configuration accuracy
  • Simple form submission tracking
  • Simple button interaction tracking
  • Setting up document download tracking

Publishing and deployment

  • Entering the preview mode
  • Testing and checking Tag Configurations
  • Trouble shooting common issues
  • Other Google tools to help debugging and configuration
  • Publishing your workspace changes

Next steps and further options

  • What else can I track with Tag Manager?
  • More advanced tracking ideas
Show more

FAQs about the Google Tag Manager Introduction (GTM) course

Is this Google Tag Manager Introduction (GTM) course suitable for me?

This course is designed for people who are new to Google Tag Manager or have been using Tag Manager for a while but have never had formal training or who would like to learn best practice in Tag Manager. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Google Tag Manager Introduction (GTM) course?

Our Google Tag Manager Introduction (GTM) course is extremely interactive. You will be using Tag Manager throughout the day, working examples and good practice under the guidance of our trainer, who will be inviting questions and supporting you through each step.

How many people might be in the class when I attend the Google Tag Manager Introduction (GTM) course?

For private classes in Google Tag Manager Introduction (GTM), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Google Tag Manager Introduction (GTM) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of a Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Tag Manager Introduction (GTM) course?

We offer ongoing support to our Google Tag Manager Introduction (GTM) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Google Tag Manager Introduction (GTM) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Tag Manager Introduction (GTM) course. Our certificates note our Authorised Training Centre status.

Google Tag Manager Introduction (GTM) — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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We offer unlimited training support after your course.

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