Google Google Tag Manager Courses

Google Tag Manager Introduction (GTM) | Training Course

Master online advertising with Google Ads. Learn from experts to optimise campaigns, enhance visibility and reach your target audience effectively, across industries.

1 day course 10am - 5pm Live Online or Classroom-based

What you will learn

A full understanding of the fundamental architecture of Google Tag Manager, enabling you to manage website tracking without relying on developers for every update.
How to create and deploy professional tag configurations, helping you implement accurate tracking for conversions, user interactions and marketing campaigns with confidence.
Mastering the strategic use of triggers and variables, enabling you to capture precise user behaviour data and customise tracking solutions for your specific business needs.
Implementing cross-domain tracking and data layer techniques, allowing you to measure user journeys across multiple platforms and create comprehensive analytics insights.
How to troubleshoot and optimise tag performance, ensuring your tracking implementations remain accurate and efficient whilst maintaining optimal website loading speeds.
Developing workflows for testing and publishing tag changes, so that you can deploy tracking updates safely and collaborate effectively with technical teams and stakeholders.
Creating comprehensive measurement strategies that bridge social media and email marketing efforts, helping you deliver integrated analytics that demonstrate full campaign ROI and attribution.

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This Google Tag Manager Introduction (GTM) course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Tue 13 Jan 2026	London	£345
Thu 12 Feb 2026	Live Online	£345
Tue 10 Mar 2026	London	£375
Mon 13 Apr 2026	Live Online	£375
Fri 15 May 2026	London	£395
Tue 9 Jun 2026	Live Online	£395
Wed 8 Jul 2026	London	£395
Wed 12 Aug 2026	Live Online	£395
Fri 11 Sep 2026	London	£395
Fri 9 Oct 2026	Live Online	£395
Wed 11 Nov 2026	London	£395
Thu 10 Dec 2026	Live Online	£395

Show more dates

Google Reviews

Fabulous course. Excellent service provided by the admin and training teams.

The White Company

October 2025

Course Outline for Google Tag Manager Introduction (GTM)

Introduction

What is GTM?
The GTM architecture
Why should I use GTM?
What are tags and what can I use them for?
What "ready-made" tags are available?

Signing up and creating your first container

Signing up to GTM
Considering cross domain and sub domain tracking needs
Adding your first container
Deploying your container(s) to your website
Upgrading from Universal Analytics to GTM

The GTM interface and admin

Signing in and choosing an account
Switching between accounts and adding accounts
Setting personal preferences
Administration controls and adding other users
Workspaces and versions
The interface screens
Folders

Technical concepts

Web Basics and GTM - HTML, JavaScript and the DOM
Tags, Triggers and Variables
The GTM workflow process
Using built-in vs. user defined variables
What is the Data Layer?

Creating your first tags

Installing Google analytics universal tracking tag
Installing social media tracking tags
Other ready-made Tags available
Configuring your first trigger
Configuring a variable
Bonding a trigger and variable into a tag

Enhanced web tracking with Google Analytics and Tag Manager

Identifying and planning trackable activities
Configuration accuracy
Simple form submission tracking
Simple button interaction tracking
Setting up document download tracking

Publishing and deployment

Entering the preview mode
Testing and checking Tag Configurations
Trouble shooting common issues
Other Google tools to help debugging and configuration
Publishing your workspace changes

Next steps and further options

What else can I track with Tag Manager?
More advanced tracking ideas

FAQs about the Google Tag Manager Introduction (GTM) course

Is this Google Tag Manager Introduction (GTM) course suitable for me?

This course is designed for people who are new to Google Tag Manager or have been using Tag Manager for a while but have never had formal training or who would like to learn best practice in Tag Manager. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Google Tag Manager Introduction (GTM) course?

Our Google Tag Manager Introduction (GTM) course is extremely interactive. You will be using Tag Manager throughout the day, working examples and good practice under the guidance of our trainer, who will be inviting questions and supporting you through each step.

How many people might be in the class when I attend the Google Tag Manager Introduction (GTM) course?

For private classes in Google Tag Manager Introduction (GTM), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Google Tag Manager Introduction (GTM) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of a Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Tag Manager Introduction (GTM) course?

We offer ongoing support to our Google Tag Manager Introduction (GTM) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Google Tag Manager Introduction (GTM) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Tag Manager Introduction (GTM) course. Our certificates note our Authorised Training Centre status.

Google Tag Manager Introduction (GTM) — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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