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Master SEO fundamentals to optimise websites for search engines. Learn from experts to enhance online visibility and improve marketing strategies.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring the fundamentals of SEO, enabling you to improve the online visibility of your website and attract more organic traffic.
  • How to use keyword research tools, such as Google Keyword Planner and SEMrush, empowering you to identify high-value keywords.
  • Understanding how to optimise your website's content, structure and metadata for search engines, helping you improve your rankings.
  • How to build high-quality backlinks from other websites, enabling you to increase your website's authority.
  • Exploring how to use Google Analytics and Google Search Console, helping you track your website's performance.
  • How to optimise your website for mobile devices, ensuring your site is accessible to all users and improve design.
  • Understanding SEO best practice to achieve improved business marketing and results.
  • SEO Introduction

    Amazing! Learnt so much.

    Paulina M
    January 2026
  • SEO Introduction

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    December 2025
  • SEO Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    February 2026
  • Copywriting for SEO

    The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.

    Artful Dog Publishing
    January 2026
  • Lee was so professional and friendly. He gave us an amazing experience, allowing us to ask questions and practice ourselves. I recommend this course to anyone who wants to learn to edit video!

    Eddie Z
    February 2026
  • It was a great experience. Lee was very clear and answered every question (and there were a lot)! I got a full understanding of the basics and feel equipped to carry on independent learning.

    Dark Horses
    February 2026
  • Lee explained everything very clearly and at a good pace, giving plenty of opportunities for questions and trying things out. I left feeling confident in putting what I've learnt into practice.

    Morpeth College
    April 2026
  • Had a great time with the training, it was so insightful and full of details that will improve my Figma workflow. An excellent teacher and so patient and willing to involve the others in the class.

    Wren Kitchens
    April 2026
  • We've attended two courses recently, both of which were really helpful and informative and perfectly tailored to our needs.

    Maverick Media
    December 2025
  • I thought the course and the location were perfect.

    MOD
    February 2026
  • Excellent course provided by a knowledgeable trainer.

    Driver & Vehicle Standards Agency
    February 2026
  • I've attended a few training days at Transmedia and I've found them really useful, with a good mix of theory and practice. They've also been super helpful with any queries before or after my training.

    VISA Europe
    February 2026
  • We use Transmedia all the time and this course was as good as always. Lee is a wonderful trainer, very patient and answered all my extra questions. Thank you!

    Ogilvy
    March 2026
  • Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    March 2026
  • We really enjoyed the course, thank you!

    Morgan Lovell
    January 2026
  • SEO Introduction

    Amazing! Learnt so much.

    Paulina M
    January 2026
  • SEO Introduction

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    December 2025
  • SEO Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    February 2026
  • Copywriting for SEO

    The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.

    Artful Dog Publishing
    January 2026
  • Lee was so professional and friendly. He gave us an amazing experience, allowing us to ask questions and practice ourselves. I recommend this course to anyone who wants to learn to edit video!

    Eddie Z
    February 2026
  • It was a great experience. Lee was very clear and answered every question (and there were a lot)! I got a full understanding of the basics and feel equipped to carry on independent learning.

    Dark Horses
    February 2026
  • Lee explained everything very clearly and at a good pace, giving plenty of opportunities for questions and trying things out. I left feeling confident in putting what I've learnt into practice.

    Morpeth College
    April 2026
  • Had a great time with the training, it was so insightful and full of details that will improve my Figma workflow. An excellent teacher and so patient and willing to involve the others in the class.

    Wren Kitchens
    April 2026
  • We've attended two courses recently, both of which were really helpful and informative and perfectly tailored to our needs.

    Maverick Media
    December 2025
  • I thought the course and the location were perfect.

    MOD
    February 2026
  • Excellent course provided by a knowledgeable trainer.

    Driver & Vehicle Standards Agency
    February 2026
  • I've attended a few training days at Transmedia and I've found them really useful, with a good mix of theory and practice. They've also been super helpful with any queries before or after my training.

    VISA Europe
    February 2026
  • We use Transmedia all the time and this course was as good as always. Lee is a wonderful trainer, very patient and answered all my extra questions. Thank you!

    Ogilvy
    March 2026
  • Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    March 2026
  • We really enjoyed the course, thank you!

    Morgan Lovell
    January 2026

This SEO Introduction course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Thu 21 May 2026 London £375
Fri 29 May 2026 Live Online £375
Tue 2 Jun 2026 London £375
Wed 10 Jun 2026 Live Online £375
Thu 18 Jun 2026 London £395
Fri 26 Jun 2026 Live Online £395
Tue 7 Jul 2026 London £395
Wed 15 Jul 2026 Live Online £395
Thu 23 Jul 2026 London £395
Fri 31 Jul 2026 Live Online £395
Tue 4 Aug 2026 London £395
Wed 12 Aug 2026 Live Online £395
Thu 20 Aug 2026 London £395
Fri 28 Aug 2026 Live Online £395
Tue 1 Sep 2026 London £395
Wed 9 Sep 2026 Live Online £395
Thu 17 Sep 2026 London £395
Fri 25 Sep 2026 Live Online £395
Tue 6 Oct 2026 London £395
Wed 14 Oct 2026 Live Online £395
Thu 22 Oct 2026 London £395
Fri 30 Oct 2026 Live Online £395
Tue 3 Nov 2026 London £395
Wed 11 Nov 2026 Live Online £395
Thu 19 Nov 2026 London £395
Fri 27 Nov 2026 Live Online £395
Tue 1 Dec 2026 London £395
Wed 9 Dec 2026 Live Online £395
Thu 17 Dec 2026 London £395
Wed 23 Dec 2026 Live Online £395
Show more dates

Video success stories

Elena
Exeter University Gloria
Josie and Vanessa
NHM Emma
Roze and Erin
Danielle
Sage Francesca

Course Outline for SEO Introduction

How Search Engines work

  • Site Indexing
  • Spiders and bots
  • Google PageRank technology
  • Reciprocal Linking

Keywords and Keyword Groups

  • What are keywords
  • Useful tools to identify effective keywords
  • Why some keywords are better than others
  • Analysing keyword Density
  • Where to use keywords on your page

Site and page structure

  • Navigation vs Searchable pages
  • Using titles and subtitles effectively
  • Alt tags on photos
  • Why video is important
  • Hands on practice with a Wordpress.com account

Supporting SEO

  • Marketing your site
  • The importance of blogging
  • Google Business Profile

External Sites

  • The importance on internal linking
  • Effective inbound links
  • Back links

Useful tools

  • Keyword Density Checkers
  • Keyword suggestions
  • Site Maps
  • Google Webmaster's tools
Show more

FAQs about the SEO Introduction course

Is this Search Engine Optimisation Introduction (SEO) course suitable for me?

This course is designed for people who are new to SEO or have been practising SEO for a while but have never had formal training or who would like to learn best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Search Engine Optimisation Introduction (SEO) course?

Our Search Engine Optimisation Introduction (SEO) course is extremely interactive. You will be learning SEO skills throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Search Engine Optimisation Introduction (SEO) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Search Engine Optimisation Introduction (SEO) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Search Engine Optimisation Introduction (SEO) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Search Engine Optimisation Introduction (SEO) course?

We offer ongoing support to our Search Engine Optimisation Introduction (SEO) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Search Engine Optimisation Introduction (SEO) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Introduction (SEO) course. Our certificates note our Authorised Training Centre status.

SEO Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Book Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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Unlimited Training Support

We offer unlimited training support after your course.

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Join our authorised training courses live online from anywhere in the world.

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Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.