Marketing, Writing and Social Media Search Engine Optimisation Courses

SEO Introduction | Training Course

Master SEO fundamentals to optimise websites for search engines. Learn from experts to enhance online visibility and improve marketing strategies.

1 day course 10am - 5pm Live Online or Classroom-based

What you will learn

Exploring the fundamentals of SEO, enabling you to improve the online visibility of your website and attract more organic traffic.
How to use keyword research tools, such as Google Keyword Planner and SEMrush, empowering you to identify high-value keywords.
Understanding how to optimise your website's content, structure and metadata for search engines, helping you improve your rankings.
How to build high-quality backlinks from other websites, enabling you to increase your website's authority.
Exploring how to use Google Analytics and Google Search Console, helping you track your website's performance.
How to optimise your website for mobile devices, ensuring your site is accessible to all users and improve design.
Understanding SEO best practice to achieve improved business marketing and results.

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The training was awesome! My tutor was very professional and fun. I really enjoyed the two sessions. Thank you very much!
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Amazing! Learnt so much.
Paulina M
December 2025
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Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!
Charlotte E
December 2025
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Extremely friendly and helpful. Excellent knowledge and presentation.
Just Digital
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The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.
Artful Dog Publishing
November 2025
I came away full of knowledge and confidence. A thoroughly enjoyable course ran by a very experienced tutor who made me feel at ease from the get go. I will be booking more courses in the near future.
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December 2025
Awesome training! Our trainer was a really great facilitator. Also very much looking forward to going through the available further learning resources and being able to contact Transmedia when needed!
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October 2025
A knowledgeable trainer who was happy to answer questions and listen to how I need to work within my companies' processes. His answers to follow-up questions were really helpful.
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The training was awesome! My tutor was very professional and fun. I really enjoyed the two sessions. Thank you very much!
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January 2026
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This SEO Introduction course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Thu 19 Feb 2026	London	£375
Fri 27 Feb 2026	Live Online	£375
Tue 3 Mar 2026	London	£375
Wed 11 Mar 2026	Live Online	£375
Thu 19 Mar 2026	London	£395
Fri 27 Mar 2026	Live Online	£395
Tue 7 Apr 2026	London	£395
Wed 15 Apr 2026	Live Online	£395
Thu 23 Apr 2026	London	£395
Thu 30 Apr 2026	Live Online	£395
Tue 5 May 2026	London	£395
Wed 13 May 2026	Live Online	£395
Thu 21 May 2026	London	£395
Fri 29 May 2026	Live Online	£395
Tue 2 Jun 2026	London	£395
Wed 10 Jun 2026	Live Online	£395
Thu 18 Jun 2026	London	£395
Fri 26 Jun 2026	Live Online	£395
Tue 7 Jul 2026	London	£395
Wed 15 Jul 2026	Live Online	£395
Thu 23 Jul 2026	London	£395
Fri 31 Jul 2026	Live Online	£395
Tue 4 Aug 2026	London	£395
Wed 12 Aug 2026	Live Online	£395
Thu 20 Aug 2026	London	£395
Fri 28 Aug 2026	Live Online	£395
Tue 1 Sep 2026	London	£395
Wed 9 Sep 2026	Live Online	£395
Thu 17 Sep 2026	London	£395
Fri 25 Sep 2026	Live Online	£395
Tue 6 Oct 2026	London	£395
Wed 14 Oct 2026	Live Online	£395
Thu 22 Oct 2026	London	£395
Fri 30 Oct 2026	Live Online	£395
Tue 3 Nov 2026	London	£395
Wed 11 Nov 2026	Live Online	£395
Thu 19 Nov 2026	London	£395
Fri 27 Nov 2026	Live Online	£395
Tue 1 Dec 2026	London	£395
Wed 9 Dec 2026	Live Online	£395
Thu 17 Dec 2026	London	£395
Wed 23 Dec 2026	Live Online	£395

Show more dates

Google Reviews

Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

Charlotte E

December 2025

Course Outline for SEO Introduction

How Search Engines work

Site Indexing
Spiders and bots
Google PageRank technology
Reciprocal Linking

Keywords and Keyword Groups

What are keywords
Useful tools to identify effective keywords
Why some keywords are better than others
Analysing keyword Density
Where to use keywords on your page

Site and page structure

Navigation vs Searchable pages
Using titles and subtitles effectively
Alt tags on photos
Why video is important
Hands on practice with a Wordpress.com account

Supporting SEO

Marketing your site
The importance of blogging
Google Business Profile

External Sites

The importance on internal linking
Effective inbound links
Back links

Useful tools

Keyword Density Checkers
Keyword suggestions
Site Maps
Google Webmaster's tools

FAQs about the SEO Introduction course

Is this Search Engine Optimisation Introduction (SEO) course suitable for me?

This course is designed for people who are new to SEO or have been practising SEO for a while but have never had formal training or who would like to learn best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Search Engine Optimisation Introduction (SEO) course?

Our Search Engine Optimisation Introduction (SEO) course is extremely interactive. You will be learning SEO skills throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Search Engine Optimisation Introduction (SEO) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Search Engine Optimisation Introduction (SEO) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Search Engine Optimisation Introduction (SEO) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Search Engine Optimisation Introduction (SEO) course?

We offer ongoing support to our Search Engine Optimisation Introduction (SEO) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Search Engine Optimisation Introduction (SEO) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Introduction (SEO) course. Our certificates note our Authorised Training Centre status.

SEO Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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