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Master SEO fundamentals to optimise websites for search engines. Learn from experts to enhance online visibility and improve marketing strategies.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring the fundamentals of SEO, enabling you to improve the online visibility of your website and attract more organic traffic.
  • How to use keyword research tools, such as Google Keyword Planner and SEMrush, empowering you to identify high-value keywords.
  • Understanding how to optimise your website's content, structure and metadata for search engines, helping you improve your rankings.
  • How to build high-quality backlinks from other websites, enabling you to increase your website's authority.
  • Exploring how to use Google Analytics and Google Search Console, helping you track your website's performance.
  • How to optimise your website for mobile devices, ensuring your site is accessible to all users and improve design.
  • Understanding SEO best practice to achieve improved business marketing and results.
  • SEO Introduction

    Amazing! Learnt so much.

    Paulina M
    November 2025
  • SEO Introduction

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    October 2025
  • SEO Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    December 2025
  • Copywriting for SEO

    The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.

    Artful Dog Publishing
    December 2025
  • 10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!

    Broadwick Studio
    November 2025
  • Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    September 2025
  • Just dropping a line to thank you, our trainer and the team for the great Figma course delivered over the past couple of days.

    Marcos A
    December 2025
  • Wonderful trainer - fun, friendly, informative and comprehensive course! Thank you very much indeed.

    Structural Soils Ltd
    November 2025
  • Really useful and informative. Feel much more confident with Figma now!

    UK Research and Innovation
    December 2025
  • Really informative. Learned lots of tricks and processes that I wouldn't have even considered existed! Will definitely help to streamline my editing process and be more productive. Thank you!

    Royal Shakespeare Company
    December 2025
  • Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    December 2025
  • The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    November 2025
  • Informative, educational and well delivered.

    Ernst & Young
    October 2025
  • Our instructor was really helpful in explaining and by the end of the second day, I was excited to start making my own videos. Transmedia comes highly recommended!

    Harriet B
    December 2025
  • The tutor went carefully over the basics of Photoshop, which I plunged into several years ago when it was much simpler than it is now. This information has been a life changer and I am very grateful.

    November 2025
  • SEO Introduction

    Amazing! Learnt so much.

    Paulina M
    November 2025
  • SEO Introduction

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    October 2025
  • SEO Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    December 2025
  • Copywriting for SEO

    The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.

    Artful Dog Publishing
    December 2025
  • 10/10. Incredible knowledge, AMAZING hints and tips - Tony is a game changer, made everything so simple to understand but taught us so much that will really change the way we present!

    Broadwick Studio
    November 2025
  • Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    September 2025
  • Just dropping a line to thank you, our trainer and the team for the great Figma course delivered over the past couple of days.

    Marcos A
    December 2025
  • Wonderful trainer - fun, friendly, informative and comprehensive course! Thank you very much indeed.

    Structural Soils Ltd
    November 2025
  • Really useful and informative. Feel much more confident with Figma now!

    UK Research and Innovation
    December 2025
  • Really informative. Learned lots of tricks and processes that I wouldn't have even considered existed! Will definitely help to streamline my editing process and be more productive. Thank you!

    Royal Shakespeare Company
    December 2025
  • Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    December 2025
  • The trainer took us through the course at a good pace and tailored it to the type of content we deal with at work. He had great examples and explained the concepts really well. Very enjoyable! Thanks.

    Microbiology Society
    November 2025
  • Informative, educational and well delivered.

    Ernst & Young
    October 2025
  • Our instructor was really helpful in explaining and by the end of the second day, I was excited to start making my own videos. Transmedia comes highly recommended!

    Harriet B
    December 2025
  • The tutor went carefully over the basics of Photoshop, which I plunged into several years ago when it was much simpler than it is now. This information has been a life changer and I am very grateful.

    November 2025

This SEO Introduction course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Thu 22 Jan 2026 London £375
Thu 29 Jan 2026 Live Online £375
Tue 3 Feb 2026 London £375
Wed 11 Feb 2026 Live Online £375
Thu 19 Feb 2026 London £395
Fri 27 Feb 2026 Live Online £395
Tue 3 Mar 2026 London £395
Wed 11 Mar 2026 Live Online £395
Thu 19 Mar 2026 London £395
Fri 27 Mar 2026 Live Online £395
Tue 7 Apr 2026 London £395
Wed 15 Apr 2026 Live Online £395
Thu 23 Apr 2026 London £395
Thu 30 Apr 2026 Live Online £395
Tue 5 May 2026 London £395
Wed 13 May 2026 Live Online £395
Thu 21 May 2026 London £395
Fri 29 May 2026 Live Online £395
Tue 2 Jun 2026 London £395
Wed 10 Jun 2026 Live Online £395
Thu 18 Jun 2026 London £395
Fri 26 Jun 2026 Live Online £395
Tue 7 Jul 2026 London £395
Wed 15 Jul 2026 Live Online £395
Thu 23 Jul 2026 London £395
Fri 31 Jul 2026 Live Online £395
Tue 4 Aug 2026 London £395
Wed 12 Aug 2026 Live Online £395
Thu 20 Aug 2026 London £395
Fri 28 Aug 2026 Live Online £395
Tue 1 Sep 2026 London £395
Wed 9 Sep 2026 Live Online £395
Thu 17 Sep 2026 London £395
Fri 25 Sep 2026 Live Online £395
Tue 6 Oct 2026 London £395
Wed 14 Oct 2026 Live Online £395
Thu 22 Oct 2026 London £395
Fri 30 Oct 2026 Live Online £395
Tue 3 Nov 2026 London £395
Wed 11 Nov 2026 Live Online £395
Thu 19 Nov 2026 London £395
Fri 27 Nov 2026 Live Online £395
Tue 1 Dec 2026 London £395
Wed 9 Dec 2026 Live Online £395
Thu 17 Dec 2026 London £395
Wed 23 Dec 2026 Live Online £395
Show more dates

Google Reviews

Amazing! Learnt so much.

Paulina M
November 2025

Course Outline for SEO Introduction

How Search Engines work

  • Site Indexing
  • Spiders and bots
  • Google PageRank technology
  • Reciprocal Linking

Keywords and Keyword Groups

  • What are keywords
  • Useful tools to identify effective keywords
  • Why some keywords are better than others
  • Analysing keyword Density
  • Where to use keywords on your page

Site and page structure

  • Navigation vs Searchable pages
  • Using titles and subtitles effectively
  • Alt tags on photos
  • Why video is important
  • Hands on practice with a Wordpress.com account

Supporting SEO

  • Marketing your site
  • The importance of blogging
  • Google Business Profile

External Sites

  • The importance on internal linking
  • Effective inbound links
  • Back links

Useful tools

  • Keyword Density Checkers
  • Keyword suggestions
  • Site Maps
  • Google Webmaster's tools
Show more

FAQs about the SEO Introduction course

Is this Search Engine Optimisation Introduction (SEO) course suitable for me?

This course is designed for people who are new to SEO or have been practising SEO for a while but have never had formal training or who would like to learn best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Search Engine Optimisation Introduction (SEO) course?

Our Search Engine Optimisation Introduction (SEO) course is extremely interactive. You will be learning SEO skills throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Search Engine Optimisation Introduction (SEO) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Search Engine Optimisation Introduction (SEO) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Search Engine Optimisation Introduction (SEO) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Search Engine Optimisation Introduction (SEO) course?

We offer ongoing support to our Search Engine Optimisation Introduction (SEO) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Search Engine Optimisation Introduction (SEO) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Introduction (SEO) course. Our certificates note our Authorised Training Centre status.

SEO Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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Why Transmedia?

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Unlimited Training Support

We offer unlimited training support after your course.

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Join our authorised training courses live online from anywhere in the world.

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Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.