Marketing, Writing and Social Media Generative Engine Optimisation Courses Generative Engine Optimisation - Optimising for AI Search

Generative Engine Optimisation - Optimising for AI Search | Training Course

Master GEO Fundamentals to learn how to optimise content for generative AI and Answer Engines, improving visibility, citation and credibility in AI-driven search and discovery.

1 day course 10am - 5pm Live Online or Classroom-based

What you will learn

Understanding Generative Engine Optimisation, empowering professionals to prepare content that AI systems can interpret, summarise and trust consistently.
How to optimise website content for inclusion in AI-generated search results, ensuring brand visibility inside conversational and comparison-based responses.
Analysing AI-driven search behaviour, revealing how machine learning now shapes brand exposure, discovery and selection in new customer journeys.
Understanding how prompt variations influence AI recommendations, enabling marketers to refine brand narratives for stronger shortlisting and placement.
How to monitor branded search visibility within emerging AI ecosystems, tracking analytics and behavioural shifts that affect organic performance.
Building a GEO monitoring framework, helping teams assess performance across comparison platforms and trusted review domains with actionable insights.
How to strengthen cross-channel consistency, improving brand positioning through aligned content, tone and data accuracy across all major digital touchpoints.
Evaluating your organisation's GEO maturity level, demonstrating clear progress from invisible to recommended, directly enhancing marketing ROI and strategic confidence.

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Generative Engine Optimisation - Optimising for AI Search

Thanks so much, it was brilliant.
IW Capital
March 2026
Fantastic training, the explanations were really clear and the pacing was perfect, I feel like I've learnt so much. Lee was great, patient and knowledgeable. Highly recommended!

December 2025
The class was great and I'm glad we chose the bespoke class since we use Figma in a rather unconventional way. Will do some practising this week!
Blue Yard
March 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP
March 2026
The one-to-one training I received was incredibly useful. Any question I had was answered straight away and the 'science' behind it was explained in a very easy to understand way.
Lincolnshire Police
February 2026
A big thumbs up for yesterday's training. Overall, the day was very well structured, examples were great and really showed how AI was not just a tool but integrated across the Photoshop platform.
British Antarctic Survey
November 2025
The feedback from Charlotte about the advanced Figma training was very positive so thanks for delivering a great course!
British Business Bank
January 2026
We have worked with Transmedia for many years now and I can not recommend them highly enough! The work Anthony has done with us over the years has changed us as a business. He is a pleasure to work with!
CIPA
January 2026
Hey team! Thanks for this. What a great week.
Sage
February 2026
I'm so impressed with how this has gone and am so thankful for everything you've done to help me prepare for my new job. I will definitely be back for more courses to update my skills as I go along.
Sarah M
December 2025
We had a wonderful time training with you guys and have passed you on to everyone here at the Gallery. I can't thank you all enough for creating such an engaging and warm environment to learn in!
National Gallery
January 2026
The trainer was fantastic. His dedication in coming up to us in Hertfordshire even though it snowed was commendable. The course was great and very hands on with the product.
East and North Hertfordshire NHS Trust
February 2026
I found it so easy to understand and it was so beneficial. The way our trainer went through everything made the course so easy to pick up and absorb all of the handy tricks and information.
Wren Kitchens
March 2026
I was very impressed. Nick was very reassuring and patient. Really delighted with the content we managed to get through and am now feeling more confident with my new learned skills and abilities.
Beaulieu Motor Museum
February 2026
I wanted to say thank you to you and our trainer for another great Figma training session last Friday! The SEs learned a lot and enjoyed all the tips and tricks that he kindly provided.
Salesforce
January 2026

Generative Engine Optimisation - Optimising for AI Search

Thanks so much, it was brilliant.
IW Capital
March 2026
Fantastic training, the explanations were really clear and the pacing was perfect, I feel like I've learnt so much. Lee was great, patient and knowledgeable. Highly recommended!

December 2025
The class was great and I'm glad we chose the bespoke class since we use Figma in a rather unconventional way. Will do some practising this week!
Blue Yard
March 2026
The trainer's knowledge was very strong and he was able to answer all my questions. Admin staff were very friendly and helpful.
VCCP
March 2026
The one-to-one training I received was incredibly useful. Any question I had was answered straight away and the 'science' behind it was explained in a very easy to understand way.
Lincolnshire Police
February 2026
A big thumbs up for yesterday's training. Overall, the day was very well structured, examples were great and really showed how AI was not just a tool but integrated across the Photoshop platform.
British Antarctic Survey
November 2025
The feedback from Charlotte about the advanced Figma training was very positive so thanks for delivering a great course!
British Business Bank
January 2026
We have worked with Transmedia for many years now and I can not recommend them highly enough! The work Anthony has done with us over the years has changed us as a business. He is a pleasure to work with!
CIPA
January 2026
Hey team! Thanks for this. What a great week.
Sage
February 2026
I'm so impressed with how this has gone and am so thankful for everything you've done to help me prepare for my new job. I will definitely be back for more courses to update my skills as I go along.
Sarah M
December 2025
We had a wonderful time training with you guys and have passed you on to everyone here at the Gallery. I can't thank you all enough for creating such an engaging and warm environment to learn in!
National Gallery
January 2026
The trainer was fantastic. His dedication in coming up to us in Hertfordshire even though it snowed was commendable. The course was great and very hands on with the product.
East and North Hertfordshire NHS Trust
February 2026
I found it so easy to understand and it was so beneficial. The way our trainer went through everything made the course so easy to pick up and absorb all of the handy tricks and information.
Wren Kitchens
March 2026
I was very impressed. Nick was very reassuring and patient. Really delighted with the content we managed to get through and am now feeling more confident with my new learned skills and abilities.
Beaulieu Motor Museum
February 2026
I wanted to say thank you to you and our trainer for another great Figma training session last Friday! The SEs learned a lot and enjoyed all the tips and tricks that he kindly provided.
Salesforce
January 2026

This Generative Engine Optimisation - Optimising for AI Search course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Location: Live Online London

Date	Location	Price (ex VAT)
Wed 22 Apr 2026	Live Online	£495
Wed 10 Jun 2026	London	£495
Mon 17 Aug 2026	Live Online	£495
Wed 14 Oct 2026	London	£495
Tue 15 Dec 2026	Live Online	£495
Mon 8 Feb 2027	London	£495
Tue 23 Mar 2027	London	£495

Video success stories

Course Outline for Generative Engine Optimisation - Optimising for AI Search

What Is Generative Engine Optimisation (GEO)?

How to ensure your website content is clearly understood by AI systems
How to ensure content is consistently represented across trusted platforms
Optimising for inclusion in AI-generated search results
Getting content shortlisted in AI recommendations
Optimising your website for positive positioning in comparisons

Why AI Search Optimisation Matters Now

Comparing the traditional customer journey with the AI-driven search journey
Search, Click, Compare, Decide vs. Ask AI, Read summary, Shortlist brands, Search brand directly
Understanding how this shift directly impacts your business: organic search traffic, branded search volume, paid search performance, conversion rates and brand demand
Responding strategically to the challenge

The Major Principles of GEO

Understand how AI systems build AI-generated search answers
Identify how your brand appears inside AI search tools
Analysing how different prompts influence AI-generated recommendations
Improving brand positioning across comparison and review platforms
Monitoring AI search visibility over time
Tracking changes in branded search behaviour
Interpreting shifts in analytics linked to AI-driven research
Building a practical GEO monitoring framework

How to Optimise for AI-Generated Search Results

Ensuring consistent brand messaging across digital platforms
Strengthening visibility on trusted comparison websites
Improving review signals that influence AI recommendations
Aligning SEO, content and paid search strategy
Monitoring how generative AI describes your organisation
Influencing AI-generated search results through clarity, consistency and authority.

Measuring AI Search Visibility

This course introduces a practical framework including:
Testing realistic customer questions inside AI tools
Tracking brand mentions in AI-generated answers
Monitoring branded search trends
Identifying behavioural shifts in analytics
Reviewing competitor visibility in AI search environments

The GEO Maturity Model

Assessing your organisation's AI search maturity by current level
Level 1 - Invisible in AI search
Level 2 - Mentioned but inconsistent
Level 3 - Regularly shortlisted
Level 4 - Frequently recommended

Summary and Key Points

Explaining AI search optimisation to senior stakeholders
Identifying risks to your brand in AI-generated search results
Improving your AI search visibility strategy
Aligning SEO and paid search with AI-driven behaviour
Creating a repeatable AI search monitoring routine
Protecting and strengthening brand demand in an AI-first environment

FAQs about the Generative Engine Optimisation - Optimising for AI Search course

Is this GEO Introduction course suitable for me?

This course is designed for people who are new to Generative Engine Optimisation or have been practising Generative Engine Optimisation for a while but have never had formal training or who would like to learn best practice in Generative Engine Optimisation. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the GEO Introduction course?

Our GEO Introduction course is extremely interactive. You will be learning Generative Engine Optimisation techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.

How many people are likely to be in the class when I attend the GEO Introduction course?

For private classes in GEO Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the GEO Introduction course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the GEO Introduction course?

We offer ongoing support to our GEO Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my GEO Introduction course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our GEO Introduction course. Our certificates note our Authorised Training Centre status.

Generative Engine Optimisation - Optimising for AI Search — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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