Master GEO Fundamentals to learn how to optimise content for generative AI and Answer Engines, improving visibility, citation and credibility in AI-driven search and discovery.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding AI search evolution, enabling SEO specialists to adapt content optimisation strategies across AI-driven search platforms.
- How to model keyword intent for AI for GEO, improving query mapping and workplace decision-making speed.
- Applying retrieval augmented generation concepts, helping teams predict citations and strengthen technical GEO credibility consistently.
- How to structure content for AI citation, boosting author authority and reducing revision cycles in production teams.
- Writing GEO-ready content with entities and definitions, empowering marketers to improve visibility and stakeholder confidence.
- How to use ChatGPT and Copilot responsibly, accelerating content creation while maintaining brand tone and compliance.
- Measuring AI analytics signals pragmatically, helping managers prioritise actions and report GEO progress with confidence.
Related Courses
This GEO Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer GEO Introduction as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for GEO Introduction
Search and discovery fundamentals in generative AI
- Defining Generative Engine Optimisation and comparing it with Search Engine Optimisation and Answer Engine Optimisation
- Understanding how AI-powered search experiences summarise, select and present content
- Exploring where GEO sits across Google Search, AI Overviews, ChatGPT, Copilot and Gemini
- Comparing ranking signals versus selection signals in generative systems
Understanding how generative engines retrieve and synthesise content
- Explaining retrieval augmented generation (RAG) and its impact on visibility
- Analysing how large language models source, weight and paraphrase information
- Identifying content types most likely to be cited or summarised by generative engines
- Reviewing real examples of brand mentions inside AI-generated answers
Keyword intent and query modelling in AI-driven search
- Shifting from keyword targeting to intent modelling and question framing
- Mapping informational, commercial and navigational intent for generative responses
- Analysing how long-tail and conversational queries trigger AI answers
- Practising rewriting existing SEO keywords into GEO-friendly prompts and queries
Content structure and semantic clarity
- Structuring pages for machine readability using clear headings and concise sections
- Writing content that answers questions directly while retaining professional depth
- Using entities, definitions and contextual signals to support AI comprehension
- Reviewing examples of content that performs well in AI summaries
Optimising content for AI citation and attribution
- Understanding how generative engines decide which sources to reference
- Creating content that demonstrates expertise, experience and trust
- Improving passage-level clarity to increase citation likelihood
- Analysing case studies where content is repeatedly referenced by AI tools
Integrating Answer Engine Optimisation (AEO) and structured content techniques
- Aligning GEO with AEO principles
- Using FAQs, definitions and step-based explanations effectively
- Understanding the role of schema and structured signals without over-reliance
- Auditing existing pages for answer readiness and AI extractability
Content creation using generative AI responsibly
- Using ChatGPT and Copilot to assist with GEO-focused content drafting
- Writing prompts that improve factual accuracy and reduce hallucinations
- Editing AI-generated content to meet brand tone and compliance needs
- Practising supervised AI-assisted rewriting of existing SEO content
Measuring visibility and performance signals
- Identifying what can and cannot currently be measured in GEO
- Tracking indirect indicators such as impressions, branded search and referral changes
- Using Search Console and analytics data to infer AI-driven visibility
- Setting realistic expectations for reporting and stakeholder communication
Workflow integration in SEO and content teams
- Embedding GEO checks into existing SEO and content production workflows
- Coordinating writers, SEO specialists and subject experts effectively
- Creating repeatable GEO content patterns and templates
- Discussing governance and quality control for AI-visible content
Practical application and next steps
- Reviewing common mistakes made by teams new to GEO
- Applying a simple GEO checklist to a real page or brief
- Identifying quick wins versus longer-term content improvements
- Planning next steps for continued learning and professional development
FAQs about the GEO Introduction course
Is this GEO Introduction course suitable for me?
This course is designed for people who are new to Generative Engine Optimisation or have been practising Generative Engine Optimisation for a while but have never had formal training or who would like to learn best practice in Generative Engine Optimisation. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the GEO Introduction course?
Our GEO Introduction course is extremely interactive. You will be learning Generative Engine Optimisation techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the GEO Introduction course?
For private classes in GEO Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the GEO Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the GEO Introduction course?
We offer ongoing support to our GEO Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my GEO Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our GEO Introduction course. Our certificates note our Authorised Training Centre status.
GEO Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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