Master GEO Fundamentals to learn how to optimise content for generative AI and Answer Engines, improving visibility, citation and credibility in AI-driven search and discovery.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding Generative Engine Optimisation, empowering professionals to prepare content that AI systems can interpret, summarise and trust consistently.
- How to optimise website content for inclusion in AI-generated search results, ensuring brand visibility inside conversational and comparison-based responses.
- Analysing AI-driven search behaviour, revealing how machine learning now shapes brand exposure, discovery and selection in new customer journeys.
- Understanding how prompt variations influence AI recommendations, enabling marketers to refine brand narratives for stronger shortlisting and placement.
- How to monitor branded search visibility within emerging AI ecosystems, tracking analytics and behavioural shifts that affect organic performance.
- Building a GEO monitoring framework, helping teams assess performance across comparison platforms and trusted review domains with actionable insights.
- How to strengthen cross-channel consistency, improving brand positioning through aligned content, tone and data accuracy across all major digital touchpoints.
- Evaluating your organisation's GEO maturity level, demonstrating clear progress from invisible to recommended, directly enhancing marketing ROI and strategic confidence.
Related Courses
This Generative Engine Optimisation (GEO) - Optimising for AI Search course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Thu 6 Aug 2026 | London |
£445
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| Wed 14 Oct 2026 | London |
£495
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| Wed 18 Nov 2026 | Live Online |
£495
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| Mon 8 Feb 2027 | London |
£495
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| Tue 23 Mar 2027 | London |
£495
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Video success stories
Course Outline for Generative Engine Optimisation (GEO) - Optimising for AI Search
What Is Generative Engine Optimisation (GEO)?
- How to ensure your website content is clearly understood by AI systems
- How to ensure content is consistently represented across trusted platforms
- Optimising for inclusion in AI-generated search results
- Getting content shortlisted in AI recommendations
- Optimising your website for positive positioning in comparisons
Why AI Search Optimisation Matters Now
- Comparing the traditional customer journey with the AI-driven search journey
- Search, Click, Compare, Decide vs. Ask AI, Read summary, Shortlist brands, Search brand directly
- Understanding how this shift directly impacts your business: organic search traffic, branded search volume, paid search performance, conversion rates and brand demand
- Responding strategically to the challenge
The Major Principles of GEO
- Understand how AI systems build AI-generated search answers
- Identify how your brand appears inside AI search tools
- Analysing how different prompts influence AI-generated recommendations
- Improving brand positioning across comparison and review platforms
- Monitoring AI search visibility over time
- Tracking changes in branded search behaviour
- Interpreting shifts in analytics linked to AI-driven research
- Building a practical GEO monitoring framework
How to Optimise for AI-Generated Search Results
- Ensuring consistent brand messaging across digital platforms
- Strengthening visibility on trusted comparison websites
- Improving review signals that influence AI recommendations
- Aligning SEO, content and paid search strategy
- Monitoring how generative AI describes your organisation
- Influencing AI-generated search results through clarity, consistency and authority.
Measuring AI Search Visibility
- This course introduces a practical framework including:
- Testing realistic customer questions inside AI tools
- Tracking brand mentions in AI-generated answers
- Monitoring branded search trends
- Identifying behavioural shifts in analytics
- Reviewing competitor visibility in AI search environments
The GEO Maturity Model
- Assessing your organisation's AI search maturity by current level
- Level 1 - Invisible in AI search
- Level 2 - Mentioned but inconsistent
- Level 3 - Regularly shortlisted
- Level 4 - Frequently recommended
Summary and Key Points
- Explaining AI search optimisation to senior stakeholders
- Identifying risks to your brand in AI-generated search results
- Improving your AI search visibility strategy
- Aligning SEO and paid search with AI-driven behaviour
- Creating a repeatable AI search monitoring routine
- Protecting and strengthening brand demand in an AI-first environment
FAQs about the Generative Engine Optimisation (GEO) - Optimising for AI Search course
Is this GEO Introduction course suitable for me?
This course is designed for people who are new to Generative Engine Optimisation or have been practising Generative Engine Optimisation for a while but have never had formal training or who would like to learn best practice in Generative Engine Optimisation. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the GEO Introduction course?
Our GEO Introduction course is extremely interactive. You will be learning Generative Engine Optimisation techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the GEO Introduction course?
For private classes in GEO Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the GEO Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the GEO Introduction course?
We offer ongoing support to our GEO Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my GEO Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our GEO Introduction course. Our certificates note our Authorised Training Centre status.
Generative Engine Optimisation (GEO) - Optimising for AI Search — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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Latest Blog Articles
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Google Guide to Generative AI: Tips for UX Designers and Content TeamsWhy Transmedia?
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