Master GEO Fundamentals to learn how to optimise content for generative AI and Answer Engines, improving visibility, citation and credibility in AI-driven search and discovery.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding Generative Engine Optimisation, enabling you to position content for AI-driven search, discovery and citation beyond traditional SEO.
- How to analyse how generative engines retrieve, synthesise and cite sources, improving visibility across ChatGPT, Copilot and Gemini responses.
- Understanding conversational intent modelling, enabling you to reframe keyword research into GEO-friendly queries and long-tail discovery patterns.
- How to structure content for GEO, improving entity clarity, semantic signals and machine-readable answers that AI systems confidently surface.
- Understanding citation and attribution mechanics, enabling you to design FAQs, definitions and snippets that increase AI reference likelihood.
- How to use AI tools responsibly in GEO workflows, improving productivity while maintaining accuracy, compliance and consistent brand tone.
- Understanding GEO measurement signals, helping teams integrate GEO checks into SEO workflows and prioritise content that improves AI visibility.
Related Courses
This GEO Introduction course includes
-
Authorised Certificate
-
Lifetime support after your course
-
Course materials
-
Live Instructor-led training
-
Refreshments all day
-
Latest Mac or PC ready to go
-
Authorised Trainers
-
Hands-on exercises
Book this course
We offer GEO Introduction as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for GEO Introduction
What is Generative Engine Optimisation?
- Defining and contrasting the relationship between traditional SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation) and GEO
- Understanding AI-driven discovery basics
- Explaining how AI-powered search experiences work
- Explaining where GEO sits across Google Search, ChatGPT, Copilot, Gemini, etc
- Explaining how generative engines can influence user behaviour before traditional search takes place
How Generative Engines Retrieve and Synthesise
- Breaking down how Large Language Models surface and choose content
- Reviewing real AI citation behaviour
- Understanding the RAG (Retrieval Augmented Generation) concept
- Explaining LLM sourcing, weighting and paraphrasing
- Reviewing example AI responses to identify citation patterns
- Exploring a better prediction of what content gets surfaced in AI results
- Illustrating how generative engines select "trusted" third-party sources (e.g comparison and aggregation sites)
Intent Modelling and Query Framing
- Introducing keyword intent versus conversational query modelling
- Practising rewriting SEO keywords for GEO
- Mapping informational, commercial and navigational intent
- Identifying long-tail and conversational triggers
- Rewriting sets of SEO keywords to have GEO-friendly phrasing
- Understanding how to frame queries for generative engines
- Exploring how intent interception by AI can reduce or reshape early-stage search traffic
Structuring Content for GEO
- Exploring content architecture that helps AI comprehension
- Understanding entity use and semantic clarity
- Applying machine-readable headings
- Creating a content strategy for direct answers with professional depth
- Exploring entities and definitions, shifting from targeting keywords to targeting distinct concepts and accurate answer extraction
- Reviewing a sample page and restructuring for GEO readiness
- Discussing how structured content supports AI confidence when comparing brands or services
Citation, Attribution and AEO Integration
- Learning techniques to increase AI citation likelihood
- Integrating AEO principles where appropriate
- Understanding what generative engines reference and why
- Using FAQs, definitions and schema-adjacent signals to create a breadcrumb trail that supports AI extraction and verification
- Creating content snippets designed to maximise AI citation
- Explaining why comparison sites (e.g. price comparison and review platforms) are frequently cited by AI systems
- Understanding the GEO value of being accurately and consistently represented on third-party comparison sites
Responsible AI Tools in GEO Workflows
- Using ChatGPT, Copilot and similar tools responsibly to assist GEO workflows
- Managing hallucinations and maintaining compliance
- Creating prompt templates for GEO content generation
- Editing AI output for brand tone and accuracy
- Creating GEO content using ChatGPT, Copilot, Claude, etc
- Writing prompt examples and best practices suitable for delegate business contexts
- Using generative tools to simulate comparison-style questions and evaluate brand visibility
Measuring GEO Signals and Workflow Integration
- Understanding what is now measurable
- Embedding GEO checks into existing workflows
- Using analytics or search consoles to infer AI visibility
- Understanding direct versus indirect GEO performance indicators
- Identifying changes in branded search demand linked to generative exposure
- Assessing the impact of GEO on SEO performance and paid search efficiency
- Creating a repeatable GEO measurement and reporting framework suitable for stakeholders
Final Takeaways
- Creating a GEO checklist for application to delegate job roles
- Using an action plan template (to be supplied)
- Receiving a PDF of course slides
- Gaining a clear understanding of how GEO affects organic, paid and comparison-driven visibility
FAQs about the GEO Introduction course
Is this GEO Introduction course suitable for me?
This course is designed for people who are new to Generative Engine Optimisation or have been practising Generative Engine Optimisation for a while but have never had formal training or who would like to learn best practice in Generative Engine Optimisation. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the GEO Introduction course?
Our GEO Introduction course is extremely interactive. You will be learning Generative Engine Optimisation techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the GEO Introduction course?
For private classes in GEO Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the GEO Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the GEO Introduction course?
We offer ongoing support to our GEO Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my GEO Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our GEO Introduction course. Our certificates note our Authorised Training Centre status.
GEO Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Book NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Book Now
Our Clients
Latest Blog Articles
How Generative Engine Optimisation Shapes Discovery in ChatGPT and AI Search
Premiere Pro Mobile Workflows That Save Hours on Social Media Video Production
Lightroom Skills That Save Time on Every ShootWhy Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact requirements.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.