Optimise websites for higher rankings with our Search Engine Optimisation Advanced course. Learn expert techniques and boost your marketing skills.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding advanced keyword research and competitor analysis techniques, enabling you to identify high-value opportunities and outperform your rivals in search rankings.
- How to optimise on-page elements and site architecture, empowering you to boost website visibility and improve user experience simultaneously.
- Exploring technical SEO strategies, helping you resolve crawl errors, enhance site speed and ensure your site is easily indexed by search engines.
- How to implement structured data and schema markup, enabling you to achieve rich results and increase your click-through rates in search listings.
- Understanding the latest link building and outreach methods, helping you develop authoritative backlinks and strengthen your site's domain authority.
- How to measure, analyse and report on SEO performance, empowering you to make data-driven decisions and demonstrate ROI to stakeholders.
- Exploring advanced content optimisation and user intent, enabling you to create highly relevant content that attracts and retains your target audience.
- How to stay ahead of algorithm changes and industry trends, helping you adapt your strategies and deliver ongoing SEO success in your professional role.
This SEO Advanced course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer SEO Advanced as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
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Course Outline for SEO Advanced
Creating and Using Sitemaps
- Google sitemaps
- ROR sitemaps
- Creating sitemaps using specialised tools
- Syndicating articles that link to your sitemap
Developing a link building strategy
- Generating inbound traffic
- Translating your website Into other languages
- Localisation and getting found in Local Search
- Understanding "Link Bait"
- Link Bait and viral marketing on the Web
- Creating content many people will want to link to naturally
Using Social Media
- Building an online network and reputation
- Using Twitter, Facebook, LinkedIn and others to generate traffic
Link Analysis
- Link popularity and page rank
- Trust rank and authority
- Other link analysis algorithms
- Search Engine Operators
Keywords
- Choosing keyword phrases that convert
- Analysing your site and competitors' sites using keyword density analysis
- Understand link reputation and how to increase link popularity
On-page site-wide SEO techniques for optimisation
- Optimising the site and site structure
- Code optimisation and standards compliance
- Site architecture issues and data organisation
- Semantic web and website accessibility
- Reorganising and repurposing content
- Avoiding duplicate content penalties
Advanced SEO copywriting
- Making text scannable
- Targeting keywords
- Latent semantic indexing
- Adjusting keyword density
Advanced technical SEO tools
- Using a robots.txt file
- Robots meta tag
- URL rewriting
The 'Big Picture'
- Understanding trends in web use, search techniques, and where the web is going
Improving the user experience
- Determining visitor behaviour patterns
- Understanding how people engage with websites using Eyetracker research
- Using clicktrails and heatmaps to plan and improve your site layout
- Understanding and planning 'linear path' improvement
- Planning site and content
FAQs about the SEO Advanced course
Is this Search Engine Optimisation (SEO) Advanced course suitable for me?
This course is designed for people who have experience in SEO or have already attended one of our SEO training courses or who would like to further their knowledge of best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Search Engine Optimisation Advanced course?
Our Search Engine Optimisation Advanced course is extremely interactive. You will be learning advanced SEO techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Search Engine Optimisation Advanced course?
For private classes in Search Engine Optimisation Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Search Engine Optimisation Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Search Engine Optimisation Advanced course?
We offer ongoing support to our Search Engine Optimisation Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Search Engine Optimisation Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Advanced course. Our certificates note our Authorised Training Centre status.
SEO Advanced — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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