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Google Analytics Introduction (GA4) | Training Course


Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Introduction
  • The GA4 data model
  • The interface
  • Understanding the data
  • Reporting in GA4
  • How users engage with your content
  • Analysis techniques (Exploration)
FULL OUTLINE

Course Dates


Date Location Price (ex VAT)  
Tue 29 Apr 2025 Live Online £380
Wed 14 May 2025 Live Online £380
Thu 15 May 2025 London £380
Thu 22 May 2025 London £380
Wed 28 May 2025 Live Online £380
Wed 4 Jun 2025 London £380
Fri 6 Jun 2025 Live Online £380
Wed 18 Jun 2025 Live Online £380
Mon 23 Jun 2025 London £380
Fri 4 Jul 2025 Live Online £380
Mon 14 Jul 2025 London £380
Fri 25 Jul 2025 London £380
Mon 28 Jul 2025 Live Online £380
Fri 1 Aug 2025 Live Online £380
Thu 14 Aug 2025 London £380
Tue 26 Aug 2025 Live Online £380
Thu 28 Aug 2025 London £380
Wed 10 Sep 2025 London £380
Mon 15 Sep 2025 Live Online £380
Tue 23 Sep 2025 London £380
Tue 30 Sep 2025 Live Online £380
Mon 6 Oct 2025 London £380
Tue 7 Oct 2025 Live Online £380
Mon 13 Oct 2025 Live Online £380
Mon 20 Oct 2025 London £380
Mon 3 Nov 2025 London £380
Fri 14 Nov 2025 Live Online £380
Fri 21 Nov 2025 Live Online £380
Mon 24 Nov 2025 London £380
Fri 5 Dec 2025 Live Online £380
Mon 8 Dec 2025 London £380
Mon 15 Dec 2025 Live Online £380
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Google Analytics Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Google Analytics Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Google Analytics Introduction (GA4) — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

FAQs about the Google Analytics Introduction (GA4) course

Is this Google Analytics Introduction (GA4) course suitable for me?

This course is designed for people who are new to Google Analytics or have been working with Google Analytics for a while but have never had formal training. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

Will I receive a certificate upon completion of my Google Analytics Introduction (GA4) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Introduction (GA4) course. Our certificates note our Authorised Training Centre status.

How is the content taught throughout the Google Analytics Introduction (GA4) course?

Our Google Analytics Introduction (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Google Analytics Introduction (GA4) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Google Analytics Introduction (GA4) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Google Analytics Introduction (GA4) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Analytics Introduction (GA4) course?

We offer ongoing support to our Google Analytics Introduction (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Overview of Google Analytics Introduction (GA4)

A true understanding of Google Analytics will help dramatically with your knowledge of what digital content your users engage with most and what web pages and app features provide the best results. It will help you to know who your audiences are, where your web traffic comes from and whether your online campaigns are delivering the results you expect. This one day, hands on course is designed for those with no previous experience of Google Analytics or those with experience of Universal Analytics and who now want to upgrade to GA4 and gain thorough knowledge of what GA4 can do and how it differs from prior versions. Topics covered include Introduction, the GA4 data model, the interface, Understanding the data, Reporting in GA4, How users engage with your content and Analysis techniques.
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Course Outline for Google Analytics Introduction (GA4)

Introduction

  • Logging into GA
  • About accounts, properties and views (profiles)
  • User roles and user settings

The GA4 data model

  • Set up options in GA4
  • Tracking a more holistic digital space in GA4
  • The primary metrics in GA4
  • GA4 vs Universal Analytics (gtag.js)
  • What is an event?
  • Primary events in GA4
  • Custom/secondary events in GA4
  • Cookies, GDPR and Google Analytics
  • Users and cross device tracking

The interface

  • The GA4 interface
  • The date range controller
  • The home screen and insights
  • Reports
  • Exploration and analysis
  • Configuration
  • Admininstration

Understanding the data

  • Metrics vs Dimensions
  • Page views, sessions, users, time and bounce rates
  • How accurate is the key data
  • Definition of â€"not set”, â€"not provided” and â€"other”
  • Default vs. custom data gathering

Reporting in GA4

  • Real-time reports
  • Lifecycle reports
  • User reports
  • Custom reports

How users engage with your content

  • Overview of URLs and content drill down
  • Using page titles instead of URLs
  • Finding specific pages or screens
  • Other events and actions that users complete

Analysis techniques (Exploration)

  • Using and creating comparisons
  • Using different chart types and visualisations
  • Working with secondary dimensions
  • Using more advanced search filters
  • Filtering and segmenting reports
  • User and event flows (user journeys)
  • Exporting, saving and sharing reports
  • The GA4 library and report templates

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