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Master web analytics with Google Analytics (GA4). Learn from experts to understand tracking, enhance marketing insights and improve user behaviour across your brand content.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Understanding the GA4 data model and its key differences from Universal Analytics, enabling you to track and measure digital activity more effectively.
  • How to navigate the GA4 interface and dashboard, empowering you to access insights, reports and configuration tools with confidence.
  • Exploring core metrics and dimensions such as sessions, users, page views and events, helping you interpret website and app performance accurately.
  • How to generate and customise real-time, lifecycle and user reports, enabling you to monitor activity and identify opportunities for improvement.
  • Understanding how users engage with your content, helping you drill down into specific pages, actions and user journeys for deeper analysis.
  • How to use analysis techniques like comparisons, chart types and segmentation, allowing you to uncover trends and make data-driven decisions.
  • Exploring event tracking, custom events and cross-device measurement, enabling you to capture meaningful interactions and evaluate campaign effectiveness.
  • How to apply GA4 skills in your professional role, helping you optimise digital strategies, demonstrate ROI and deliver actionable insights for your organisation
  • GA4 Advanced

    Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    November 2025
  • Tony's extensive knowledge will be invaluable for me moving forward at QinetiQ.

    QinetiQ
    November 2025
  • The session on the 25th was brilliant, thank you. The SEs found it very useful and loved the trainer's tips and tricks to help us update our prototypes quickly.

    Salesforce
    November 2025
  • The course was excellent - an in-depth curriculum with a relaxed and engaging delivery style. A perfect balance between structured learning and open discussion and directly relevant to our work.

    Grosvenor Technology
    December 2025
  • I wasn't sure how we'd fill a day doing PowerPoint, but turns out it's easy! Gained a great number of top tips and handy skills. Time well spent. Please pass on my thanks to our trainer.

    Glenmark
    December 2025
  • The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.

    Hannah Griffiths
    November 2025
  • The course helped me understand how to prompt AI - before I had been using trial and error. Now I have more of a concrete understanding. Would recommend this whole range of experience and expertise.

    Vitaflo
    November 2025
  • Certificates sentThank you for the session on Captivate - very, very helpful! I would like to recommend this Training Centre and my tutor on providing great online courses, specifically Captivate!

    East and North Hertfordshire NHS Trust
    December 2025
  • The course was extremely useful for me. Our trainer was extremely easy to follow and very attentive when I was stuck. It's a very welcoming training venue and the staff are very nice. Thank you!

    Lego Systems
    November 2025
  • Just dropping a line to thank you, our trainer and the team for the great Figma course delivered over the past couple of days.

    Marcos A
    December 2025
  • The course was great and featured lots of new skills that I can use. The trainer was great at delivering each section and really attentive in making sure I was keeping up and getting the answers I needed.

    Lintbells
    October 2025
  • I found the Sketch course really helpful and informative. I was fortunate to have 1-2-1 training and my trainer explained everything really well and made the day really enjoyable.

    Mail Metro Media
    December 2025
  • Great course, very informative. As a seasoned designer, I found some parts quite easy to get through, but the skills I did pick up and the support of the team will be invaluable to me going forward.

    Amplify
    October 2025
  • Tony was a fantastic tutor, with an enormous amount of experience, which he shared patiently and creatively. I particularly liked being able to bring real life examples to work on together.

    Penelope V
    December 2025
  • The training was very professional and done with passion. As someone who uses Windows devices often, this has opened my mind to obtaining a Mac and extending my knowledge within this area.

    Hargreaves Lansdown Fund Managers Limited
    September 2025
  • GA4 Advanced

    Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    November 2025
  • Tony's extensive knowledge will be invaluable for me moving forward at QinetiQ.

    QinetiQ
    November 2025
  • The session on the 25th was brilliant, thank you. The SEs found it very useful and loved the trainer's tips and tricks to help us update our prototypes quickly.

    Salesforce
    November 2025
  • The course was excellent - an in-depth curriculum with a relaxed and engaging delivery style. A perfect balance between structured learning and open discussion and directly relevant to our work.

    Grosvenor Technology
    December 2025
  • I wasn't sure how we'd fill a day doing PowerPoint, but turns out it's easy! Gained a great number of top tips and handy skills. Time well spent. Please pass on my thanks to our trainer.

    Glenmark
    December 2025
  • The course was excellent - exactly to my company's needs. All questions were answered and concepts explained very clearly.

    Hannah Griffiths
    November 2025
  • The course helped me understand how to prompt AI - before I had been using trial and error. Now I have more of a concrete understanding. Would recommend this whole range of experience and expertise.

    Vitaflo
    November 2025
  • Certificates sentThank you for the session on Captivate - very, very helpful! I would like to recommend this Training Centre and my tutor on providing great online courses, specifically Captivate!

    East and North Hertfordshire NHS Trust
    December 2025
  • The course was extremely useful for me. Our trainer was extremely easy to follow and very attentive when I was stuck. It's a very welcoming training venue and the staff are very nice. Thank you!

    Lego Systems
    November 2025
  • Just dropping a line to thank you, our trainer and the team for the great Figma course delivered over the past couple of days.

    Marcos A
    December 2025
  • The course was great and featured lots of new skills that I can use. The trainer was great at delivering each section and really attentive in making sure I was keeping up and getting the answers I needed.

    Lintbells
    October 2025
  • I found the Sketch course really helpful and informative. I was fortunate to have 1-2-1 training and my trainer explained everything really well and made the day really enjoyable.

    Mail Metro Media
    December 2025
  • Great course, very informative. As a seasoned designer, I found some parts quite easy to get through, but the skills I did pick up and the support of the team will be invaluable to me going forward.

    Amplify
    October 2025
  • Tony was a fantastic tutor, with an enormous amount of experience, which he shared patiently and creatively. I particularly liked being able to bring real life examples to work on together.

    Penelope V
    December 2025
  • The training was very professional and done with passion. As someone who uses Windows devices often, this has opened my mind to obtaining a Mac and extending my knowledge within this area.

    Hargreaves Lansdown Fund Managers Limited
    September 2025

This GA4 Introduction course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Tue 20 Jan 2026 Live Online £375
Tue 27 Jan 2026 London £375
Fri 6 Feb 2026 Live Online £375
Tue 10 Feb 2026 London £375
Wed 18 Feb 2026 Live Online £395
Thu 26 Feb 2026 London £395
Fri 6 Mar 2026 Live Online £395
Tue 10 Mar 2026 London £395
Wed 18 Mar 2026 Live Online £395
Thu 26 Mar 2026 London £395
Fri 10 Apr 2026 Live Online £395
Tue 14 Apr 2026 London £395
Wed 22 Apr 2026 Live Online £395
Tue 28 Apr 2026 London £395
Fri 8 May 2026 Live Online £395
Tue 12 May 2026 London £395
Wed 20 May 2026 Live Online £395
Thu 28 May 2026 London £395
Fri 5 Jun 2026 Live Online £395
Tue 9 Jun 2026 London £395
Wed 17 Jun 2026 Live Online £395
Thu 25 Jun 2026 London £395
Fri 10 Jul 2026 Live Online £395
Tue 14 Jul 2026 London £395
Wed 22 Jul 2026 Live Online £395
Thu 30 Jul 2026 London £395
Fri 7 Aug 2026 Live Online £395
Tue 11 Aug 2026 London £395
Wed 19 Aug 2026 Live Online £395
Thu 27 Aug 2026 London £395
Fri 4 Sep 2026 Live Online £395
Tue 8 Sep 2026 London £395
Wed 16 Sep 2026 Live Online £395
Thu 24 Sep 2026 London £395
Fri 9 Oct 2026 Live Online £395
Tue 13 Oct 2026 London £395
Wed 21 Oct 2026 Live Online £395
Thu 29 Oct 2026 London £395
Fri 6 Nov 2026 Live Online £395
Tue 10 Nov 2026 London £395
Wed 18 Nov 2026 Live Online £395
Thu 26 Nov 2026 London £395
Fri 4 Dec 2026 Live Online £395
Tue 8 Dec 2026 London £395
Wed 16 Dec 2026 Live Online £395
Tue 22 Dec 2026 London £395
Show more dates

Google Reviews

Extremely good. Very knowledgeable, helpful and approachable.

Hachette
November 2025

Course Outline for GA4 Introduction

Introduction

  • Logging into GA
  • About accounts, properties and views (profiles)
  • User roles and user settings

The GA4 data model

  • Set up options in GA4
  • Tracking a more holistic digital space in GA4
  • The primary metrics in GA4
  • GA4 vs Universal Analytics (gtag.js)
  • What is an event?
  • Primary events in GA4
  • Custom/secondary events in GA4
  • Cookies, GDPR and Google Analytics
  • Users and cross device tracking

The interface

  • The GA4 interface
  • The date range controller
  • The home screen and insights
  • Reports
  • Exploration and analysis
  • Configuration
  • Admininstration

Understanding the data

  • Metrics vs Dimensions
  • Page views, sessions, users, time and bounce rates
  • How accurate is the key data
  • Definition of 'not set', 'not provided' and 'other'
  • Default vs. custom data gathering

Reporting in GA4

  • Real-time reports
  • Lifecycle reports
  • User reports
  • Custom reports

How users engage with your content

  • Overview of URLs and content drill down
  • Using page titles instead of URLs
  • Finding specific pages or screens
  • Other events and actions that users complete

Analysis techniques (Exploration)

  • Using and creating comparisons
  • Using different chart types and visualisations
  • Working with secondary dimensions
  • Using more advanced search filters
  • Filtering and segmenting reports
  • User and event flows (user journeys)
  • Exporting, saving and sharing reports
  • The GA4 library and report templates
Show more

FAQs about the GA4 Introduction course

Is this Google Analytics Introduction (GA4) course suitable for me?

This course is designed for people who are new to Google Analytics or have been working with Google Analytics for a while but have never had formal training. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

Will I receive a certificate upon completion of my Google Analytics Introduction (GA4) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Introduction (GA4) course. Our certificates note our Authorised Training Centre status.

How is the content taught throughout the Google Analytics Introduction (GA4) course?

Our Google Analytics Introduction (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Google Analytics Introduction (GA4) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Google Analytics Introduction (GA4) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Google Analytics Introduction (GA4) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Analytics Introduction (GA4) course?

We offer ongoing support to our Google Analytics Introduction (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

GA4 Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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