Master web analytics with Google Analytics (GA4). Learn from experts to understand tracking, enhance marketing insights and improve user behaviour across your brand content.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding the GA4 data model and its key differences from Universal Analytics, enabling you to track and measure digital activity more effectively.
- How to navigate the GA4 interface and dashboard, empowering you to access insights, reports and configuration tools with confidence.
- Exploring core metrics and dimensions such as sessions, users, page views and events, helping you interpret website and app performance accurately.
- How to generate and customise real-time, lifecycle and user reports, enabling you to monitor activity and identify opportunities for improvement.
- Understanding how users engage with your content, helping you drill down into specific pages, actions and user journeys for deeper analysis.
- How to use analysis techniques like comparisons, chart types and segmentation, allowing you to uncover trends and make data-driven decisions.
- Exploring event tracking, custom events and cross-device measurement, enabling you to capture meaningful interactions and evaluate campaign effectiveness.
- How to apply GA4 skills in your professional role, helping you optimise digital strategies, demonstrate ROI and deliver actionable insights for your organisation
Related Courses
This GA4 Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Tue 11 Aug 2026 | London |
£345
|
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| Wed 19 Aug 2026 | Live Online |
£375
|
|
| Tue 8 Sep 2026 | London |
£375
|
|
| Wed 16 Sep 2026 | Live Online |
£375
|
|
| Fri 6 Nov 2026 | Live Online |
£395
|
|
| Thu 26 Nov 2026 | London |
£395
|
|
| Fri 4 Dec 2026 | Live Online |
£395
|
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| Tue 8 Dec 2026 | London |
£395
|
Video success stories
Course Outline for GA4 Introduction
Introduction
- Logging into GA
- About accounts, properties and views (profiles)
- User roles and user settings
The GA4 data model
- Set up options in GA4
- Tracking a more holistic digital space in GA4
- The primary metrics in GA4
- GA4 vs Universal Analytics (gtag.js)
- What is an event?
- Primary events in GA4
- Custom/secondary events in GA4
- Cookies, GDPR and Google Analytics
- Users and cross device tracking
The interface
- The GA4 interface
- The date range controller
- The home screen and insights
- Reports
- Exploration and analysis
- Configuration
- Admininstration
Understanding the data
- Metrics vs Dimensions
- Page views, sessions, users, time and bounce rates
- How accurate is the key data
- Definition of 'not set', 'not provided' and 'other'
- Default vs. custom data gathering
Reporting in GA4
- Real-time reports
- Lifecycle reports
- User reports
- Custom reports
How users engage with your content
- Overview of URLs and content drill down
- Using page titles instead of URLs
- Finding specific pages or screens
- Other events and actions that users complete
Analysis techniques (Exploration)
- Using and creating comparisons
- Using different chart types and visualisations
- Working with secondary dimensions
- Using more advanced search filters
- Filtering and segmenting reports
- User and event flows (user journeys)
- Exporting, saving and sharing reports
- The GA4 library and report templates
FAQs about the GA4 Introduction course
Is this Google Analytics Introduction (GA4) course suitable for me?
This course is designed for people who are new to Google Analytics or have been working with Google Analytics for a while but have never had formal training. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Google Analytics Introduction (GA4) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Introduction (GA4) course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Google Analytics Introduction (GA4) course?
Our Google Analytics Introduction (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
How many people are likely to be in the class when I attend the Google Analytics Introduction (GA4) course?
We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Google Analytics Introduction (GA4) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.
Should I attend the Google Analytics Introduction (GA4) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Analytics Introduction (GA4) course?
We offer ongoing support to our Google Analytics Introduction (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
GA4 Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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