Google Google Analytics Courses GA4 Introduction

GA4 Introduction | Training Course

Master web analytics with Google Analytics (GA4). Learn from experts to understand tracking, enhance marketing insights and improve user behaviour across your brand content.

1 day course 10am - 5pm Live Online or Classroom-based

What you will learn

Understanding the GA4 data model and its key differences from Universal Analytics, enabling you to track and measure digital activity more effectively.
How to navigate the GA4 interface and dashboard, empowering you to access insights, reports and configuration tools with confidence.
Exploring core metrics and dimensions such as sessions, users, page views and events, helping you interpret website and app performance accurately.
How to generate and customise real-time, lifecycle and user reports, enabling you to monitor activity and identify opportunities for improvement.
Understanding how users engage with your content, helping you drill down into specific pages, actions and user journeys for deeper analysis.
How to use analysis techniques like comparisons, chart types and segmentation, allowing you to uncover trends and make data-driven decisions.
Exploring event tracking, custom events and cross-device measurement, enabling you to capture meaningful interactions and evaluate campaign effectiveness.
How to apply GA4 skills in your professional role, helping you optimise digital strategies, demonstrate ROI and deliver actionable insights for your organisation

Book Now

Related Courses

GA4 Advanced

Extremely good. Very knowledgeable, helpful and approachable.
Hachette
July 2026
Lee was very knowledgeable and able to accommodate a range of experience within the room so that everyone came away having learned something new.
Apple
September 2026
My Figma course was great, definitely feel more confident and can even create great prototypes in it with no issues. Would recommend to anyone struggling to understand how Figma works!
Cancer Research
October 2026
Our tutor was fantastic, ran through things at a great pace and you never felt left behind. He was always happy to answer any question we had clearly and concisely. Highly recommend Transmedia!
The White Company
October 2026
Everyone really enjoyed the session. Our trainer was very knowledgeable and thoughtful. He adapted the session to fit what we wanted from the day. Couldn't have asked for a better day of learning!
RightMove
October 2026
I have taken part in several Transmedia courses and will likely take part in a few more. Lee my trainer was always happy to help me. From booking to training, Transmedia is brilliant to work with.
Reach plc
August 2026
The training was very professional and done with passion. As someone who uses Windows devices often, this has opened my mind to obtaining a Mac and extending my knowledge within this area.
Hargreaves Lansdown Fund Managers Limited
July 2026
Very warm and welcoming environment. Staff are very nice and training was to a high standard.
Microbiology Society
August 2026
The After Effects Introduction course at Transmedia is a brilliant, well-thought-out course that is informative and fun at the same time. I will be visiting Transmedia again and recommend them to all!
Minnow Films
July 2026
I really enjoyed my course with Transmedia. The team were super friendly, knowledgeable and Lee was happy to adjust the course to suit our specific needs. The Transmedia studio is also a delight!
National Gallery
September 2026
A very positive experience indeed and I believe what we have learned over the last 2 days will be a great help in our edits going forward!
Incisive Media
September 2026
Just wanted to say it was a pleasure meeting you all over the last couple of days, I was very impressed with the course. Our trainer was a great guy, very knowledgeable and a good trainer.
We Are Shard
September 2026
My course was great. I appreciated the teacher's expertise and willingness to answer any question. The best thing was that the class size was limited to six, meaning everyone had a chance to speak up.
Gillian F
September 2026
Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.
Dermalogica
October 2026
We really enjoyed the course, particularly having the space to fully focus without the distractions of day-to-day work. We really appreciate our trainer's flexible approach to delivering the training.
Medicines and Healthcare Products Regulatory Agency
August 2026

GA4 Advanced

Extremely good. Very knowledgeable, helpful and approachable.
Hachette
July 2026
Lee was very knowledgeable and able to accommodate a range of experience within the room so that everyone came away having learned something new.
Apple
September 2026
My Figma course was great, definitely feel more confident and can even create great prototypes in it with no issues. Would recommend to anyone struggling to understand how Figma works!
Cancer Research
October 2026
Our tutor was fantastic, ran through things at a great pace and you never felt left behind. He was always happy to answer any question we had clearly and concisely. Highly recommend Transmedia!
The White Company
October 2026
Everyone really enjoyed the session. Our trainer was very knowledgeable and thoughtful. He adapted the session to fit what we wanted from the day. Couldn't have asked for a better day of learning!
RightMove
October 2026
I have taken part in several Transmedia courses and will likely take part in a few more. Lee my trainer was always happy to help me. From booking to training, Transmedia is brilliant to work with.
Reach plc
August 2026
The training was very professional and done with passion. As someone who uses Windows devices often, this has opened my mind to obtaining a Mac and extending my knowledge within this area.
Hargreaves Lansdown Fund Managers Limited
July 2026
Very warm and welcoming environment. Staff are very nice and training was to a high standard.
Microbiology Society
August 2026
The After Effects Introduction course at Transmedia is a brilliant, well-thought-out course that is informative and fun at the same time. I will be visiting Transmedia again and recommend them to all!
Minnow Films
July 2026
I really enjoyed my course with Transmedia. The team were super friendly, knowledgeable and Lee was happy to adjust the course to suit our specific needs. The Transmedia studio is also a delight!
National Gallery
September 2026
A very positive experience indeed and I believe what we have learned over the last 2 days will be a great help in our edits going forward!
Incisive Media
September 2026
Just wanted to say it was a pleasure meeting you all over the last couple of days, I was very impressed with the course. Our trainer was a great guy, very knowledgeable and a good trainer.
We Are Shard
September 2026
My course was great. I appreciated the teacher's expertise and willingness to answer any question. The best thing was that the class size was limited to six, meaning everyone had a chance to speak up.
Gillian F
September 2026
Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.
Dermalogica
October 2026
We really enjoyed the course, particularly having the space to fully focus without the distractions of day-to-day work. We really appreciate our trainer's flexible approach to delivering the training.
Medicines and Healthcare Products Regulatory Agency
August 2026

This GA4 Introduction course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Wed 25 Nov 2026	London	£245
Mon 18 Jan 2027	Live Online	£395
Fri 26 Feb 2027	London	£395
Tue 16 Mar 2027	Live Online	£395
Thu 22 Apr 2027	London	£395
Thu 13 May 2027	Live Online	£395
Fri 18 Jun 2027	London	£395
Tue 20 Jul 2027	Live Online	£395
Tue 24 Aug 2027	London	£395
Mon 27 Sep 2027	Live Online	£395
Wed 27 Oct 2027	London	£395

Show more dates

Video success stories

Course Outline for GA4 Introduction

Introduction

Logging into GA
About accounts, properties and views (profiles)
User roles and user settings

The GA4 data model

Set up options in GA4
Tracking a more holistic digital space in GA4
The primary metrics in GA4
GA4 vs Universal Analytics (gtag.js)
What is an event?
Primary events in GA4
Custom/secondary events in GA4
Cookies, GDPR and Google Analytics
Users and cross device tracking

The interface

The GA4 interface
The date range controller
The home screen and insights
Reports
Exploration and analysis
Configuration
Admininstration

Understanding the data

Metrics vs Dimensions
Page views, sessions, users, time and bounce rates
How accurate is the key data
Definition of 'not set', 'not provided' and 'other'
Default vs. custom data gathering

Reporting in GA4

Real-time reports
Lifecycle reports
User reports
Custom reports

How users engage with your content

Overview of URLs and content drill down
Using page titles instead of URLs
Finding specific pages or screens
Other events and actions that users complete

Analysis techniques (Exploration)

Using and creating comparisons
Using different chart types and visualisations
Working with secondary dimensions
Using more advanced search filters
Filtering and segmenting reports
User and event flows (user journeys)
Exporting, saving and sharing reports
The GA4 library and report templates

FAQs about the GA4 Introduction course

Is this Google Analytics Introduction (GA4) course suitable for me?

This course is designed for people who are new to Google Analytics or have been working with Google Analytics for a while but have never had formal training. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

Will I receive a certificate upon completion of my Google Analytics Introduction (GA4) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Introduction (GA4) course. Our certificates note our Authorised Training Centre status.

How is the content taught throughout the Google Analytics Introduction (GA4) course?

Our Google Analytics Introduction (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Google Analytics Introduction (GA4) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Google Analytics Introduction (GA4) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Google Analytics Introduction (GA4) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Analytics Introduction (GA4) course?

We offer ongoing support to our Google Analytics Introduction (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

GA4 Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Book Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

Book Now

Our Clients

Who we work with

Latest Blog Articles

Google Analytics training abstract illustration representing structured workflows and professional best practice

Using Events in Google Analytics 4 To Track User Interactions

Top tips for getting the greatest benefit from your Google Analytics budget

Search Engine Optimisation training abstract illustration representing search intent, content structure, keywords and optimisation workflow

The Top 10 SEO mistakes you must avoid

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Transmedia is a leading UK provider of Authorised Adobe, Apple, and Claris FileMaker training, and a specialist in Artificial Intelligence training for business teams.

With over 32 years' experience and 150,000+ people trained, we deliver live online or in-classroom courses from our London training centre, including ChatGPT, Claude, Adobe Firefly, and generative AI for creative and marketing teams, alongside Adobe Creative Cloud, animation and video, coding, Figma, Google, Microsoft Office, and business skills: for individuals, corporate teams, and charities across the UK and worldwide.