Google Analytics Introduction (GA4)
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Introduction
- The GA4 data model
- The interface
- Understanding the data
- Reporting in GA4
Course Dates
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| Fri 6 Dec 2024 | London | £380 |
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| Wed 11 Dec 2024 | Live Online | £380 |
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| Fri 10 Jan 2025 | Live Online | £380 |
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| Mon 13 Jan 2025 | London | £380 |
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| Mon 13 Jan 2025 | London | £380 |
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| Mon 27 Jan 2025 | London | £380 |
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| Mon 27 Jan 2025 | London | £380 |
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| Thu 30 Jan 2025 | Live Online | £380 |
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| Mon 3 Feb 2025 | Live Online | £380 |
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| Mon 10 Feb 2025 | London | £380 |
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| Mon 10 Feb 2025 | London | £380 |
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| Wed 26 Feb 2025 | London | £380 |
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| Fri 28 Feb 2025 | Live Online | £380 |
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| Mon 3 Mar 2025 | London | £380 |
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| Tue 4 Mar 2025 | Live Online | £380 |
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| Tue 18 Mar 2025 | London | £380 |
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| Mon 24 Mar 2025 | Live Online | £380 |
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| Fri 4 Apr 2025 | Live Online | £380 |
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| Mon 7 Apr 2025 | London | £380 |
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| Wed 23 Apr 2025 | London | £380 |
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| Tue 29 Apr 2025 | Live Online | £380 |
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| Wed 14 May 2025 | Live Online | £380 |
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| Thu 15 May 2025 | London | £380 |
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| Thu 22 May 2025 | London | £380 |
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| Wed 28 May 2025 | Live Online | £380 |
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| Wed 4 Jun 2025 | London | £380 |
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| Fri 6 Jun 2025 | Live Online | £380 |
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| Wed 18 Jun 2025 | Live Online | £380 |
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| Mon 23 Jun 2025 | London | £380 |
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| Fri 4 Jul 2025 | Live Online | £380 |
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| Mon 14 Jul 2025 | London | £380 |
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| Fri 25 Jul 2025 | London | £380 |
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| Mon 28 Jul 2025 | Live Online | £380 |
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| Fri 1 Aug 2025 | Live Online | £380 |
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| Thu 14 Aug 2025 | London | £380 |
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| Tue 26 Aug 2025 | Live Online | £380 |
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| Thu 28 Aug 2025 | London | £380 |
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| Wed 10 Sep 2025 | London | £380 |
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| Mon 15 Sep 2025 | Live Online | £380 |
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| Tue 23 Sep 2025 | London | £380 |
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| Tue 30 Sep 2025 | Live Online | £380 |
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| Mon 6 Oct 2025 | London | £380 |
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| Tue 7 Oct 2025 | Live Online | £380 |
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| Mon 13 Oct 2025 | Live Online | £380 |
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| Mon 20 Oct 2025 | London | £380 |
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| Mon 3 Nov 2025 | London | £380 |
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| Fri 14 Nov 2025 | Live Online | £380 |
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| Fri 21 Nov 2025 | Live Online | £380 |
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| Mon 24 Nov 2025 | London | £380 |
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| Fri 5 Dec 2025 | Live Online | £380 |
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Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
A true understanding of Google Analytics will help dramatically with your knowledge of what digital content your users engage with most and what web pages and app features provide the best results. It will help you to know who your audiences are, where your web traffic comes from and whether your online campaigns are delivering the results you expect. This one day, hands on course is designed for those with no previous experience of Google Analytics or those with experience of Universal Analytics and who now want to upgrade to GA4 and gain thorough knowledge of what GA4 can do and how it differs from prior versions.
Topics covered include Introduction, the GA4 data model, the interface, Understanding the data, Reporting in GA4, How users engage with your content and Analysis techniques.
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Course Outline
Introduction
- Logging into GA
- About accounts, properties and views (profiles)
- User roles and user settings
The GA4 data model
- Set up options in GA4
- Tracking a more holistic digital space in GA4
- The primary metrics in GA4
- GA4 vs Universal Analytics (gtag.js)
- What is an event?
- Primary events in GA4
- Custom/secondary events in GA4
- Cookies, GDPR and Google Analytics
- Users and cross device tracking
The interface
- The GA4 interface
- The date range controller
- The home screen and insights
- Reports
- Exploration and analysis
- Configuration
- Admininstration
Understanding the data
- Metrics vs Dimensions
- Page views, sessions, users, time and bounce rates
- How accurate is the key data
- Definition of â€"not setâ€, â€"not provided†and â€"otherâ€
- Default vs. custom data gathering
Reporting in GA4
- Real-time reports
- Lifecycle reports
- User reports
- Custom reports
How users engage with your content
- Overview of URLs and content drill down
- Using page titles instead of URLs
- Finding specific pages or screens
- Other events and actions that users complete
Analysis techniques (Exploration)
- Using and creating comparisons
- Using different chart types and visualisations
- Working with secondary dimensions
- Using more advanced search filters
- Filtering and segmenting reports
- User and event flows (user journeys)
- Exporting, saving and sharing reports
- The GA4 library and report templates
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Our Recent Success Stories
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30 years working with our clients
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SEE COURSESUseful Links
- GA4: The Next Generation of Google Analytics - MOZ – Beginner's guide to Google Analytics
- Understand the customer journey and improve marketing ROI – Official Google page to start your analytics journey
- Wikipedia page for Google Analytics – History and capabilities of Google Analytics
- See how to collect event-based data from both websites and apps – Read all about the latest generation of Google Analytics
Using Events in Google Analytics 4 To Track User Interactions
Top tips for getting the greatest benefit from your Google Analytics budget
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