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Improve web analytics skills with our Google Analytics (GA4) Advanced course. Become an expert in optimising tracking, enhancing marketing insights and improving user behaviour.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring the advanced tools of Google Analytics for improved brand design.
  • How to use Google Analytics to find new markets and trends, improving design and brand output.
  • Understanding how to integrate data and translate it to enhanced marketing leads.
  • How to effectively engage key metrics using modern software.
  • Exploring the key skills needed in a modern business market.
  • How to enhance revenue through better data collection techniques and more effective workflow management.
  • Understanding data and how this will benefit your designs, which improves client engagement and drives revenue.
  • GA4 Advanced

    Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    June 2026
  • Absolutely top quality training and facilities.

    National Museum of Wales
    June 2026
  • Had a great time with the training, it was so insightful and full of details that will improve my Figma workflow. An excellent teacher and so patient and willing to involve the others in the class.

    Wren Kitchens
    June 2026
  • Was really helpful for beginners! Worked with Lee on Motion Graphics basic course, feel I learnt a lot more than I expected in 2 days. Would absolutely recommend.

    BMB Agency
    April 2026
  • The InDesign course was really great and I thoroughly enjoyed it. Our tutor couldn't have been a better teacher!

    Domus Nova
    April 2026
  • Excellent. The right pace, the right style - great overall!

    Goldsmiths University of London
    June 2026
  • Thank you for the very engaging, insightful and interesting Photoshop course I sat this week. Everyone at Transmedia was warm and welcoming and Lee was a marvellous teacher. Huge thanks to everyone.

    National Basketball Association
    July 2026
  • Very clear instruction and presentation.

    Hay Group
    June 2026
  • I really enjoyed my training last week. Many thanks to my trainer for an excellent day!

    CNS School
    June 2026
  • Just wanted to thank you for organising our training - our trainer was really brilliant and helpful and the team will find the training really beneficial. Please pass on a massive thanks to everyone!

    The Event Umbrella
    June 2026
  • I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    March 2026
  • Thank you so so much for the incredible editing course! I have loved every minute of learning and was extremely impressed with the trainers knowledge and ability to adapt the practice to suit me.

    Nirvana Studios
    May 2026
  • The venue was immaculate and Lee's tutoring was very comfortable and informative! We really enjoyed it and can't wait to start using what we learnt.

    William Bowerman
    July 2026
  • I found the Sketch course really helpful and informative. I was fortunate to have 1-2-1 training and my trainer explained everything really well and made the day really enjoyable.

    Mail Metro Media
    April 2026
  • It was great, I learned a lot of useful things I didn't know about previously.

    Square Enix Europe Ltd
    April 2026
  • GA4 Advanced

    Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    June 2026
  • Absolutely top quality training and facilities.

    National Museum of Wales
    June 2026
  • Had a great time with the training, it was so insightful and full of details that will improve my Figma workflow. An excellent teacher and so patient and willing to involve the others in the class.

    Wren Kitchens
    June 2026
  • Was really helpful for beginners! Worked with Lee on Motion Graphics basic course, feel I learnt a lot more than I expected in 2 days. Would absolutely recommend.

    BMB Agency
    April 2026
  • The InDesign course was really great and I thoroughly enjoyed it. Our tutor couldn't have been a better teacher!

    Domus Nova
    April 2026
  • Excellent. The right pace, the right style - great overall!

    Goldsmiths University of London
    June 2026
  • Thank you for the very engaging, insightful and interesting Photoshop course I sat this week. Everyone at Transmedia was warm and welcoming and Lee was a marvellous teacher. Huge thanks to everyone.

    National Basketball Association
    July 2026
  • Very clear instruction and presentation.

    Hay Group
    June 2026
  • I really enjoyed my training last week. Many thanks to my trainer for an excellent day!

    CNS School
    June 2026
  • Just wanted to thank you for organising our training - our trainer was really brilliant and helpful and the team will find the training really beneficial. Please pass on a massive thanks to everyone!

    The Event Umbrella
    June 2026
  • I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    March 2026
  • Thank you so so much for the incredible editing course! I have loved every minute of learning and was extremely impressed with the trainers knowledge and ability to adapt the practice to suit me.

    Nirvana Studios
    May 2026
  • The venue was immaculate and Lee's tutoring was very comfortable and informative! We really enjoyed it and can't wait to start using what we learnt.

    William Bowerman
    July 2026
  • I found the Sketch course really helpful and informative. I was fortunate to have 1-2-1 training and my trainer explained everything really well and made the day really enjoyable.

    Mail Metro Media
    April 2026
  • It was great, I learned a lot of useful things I didn't know about previously.

    Square Enix Europe Ltd
    April 2026

This GA4 Advanced course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Thu 10 Sep 2026 London £375
Fri 11 Sep 2026 Live Online £375
Wed 7 Oct 2026 London £375
Thu 8 Oct 2026 Live Online £375
Tue 10 Nov 2026 London £395
Wed 11 Nov 2026 Live Online £395
Wed 9 Dec 2026 London £395
Thu 10 Dec 2026 Live Online £395
Fri 15 Jan 2027 Live Online £395
Fri 22 Jan 2027 London £395
Fri 5 Feb 2027 Live Online £395
Mon 22 Feb 2027 London £395
Mon 8 Mar 2027 Live Online £395
Wed 24 Mar 2027 London £395
Mon 12 Apr 2027 Live Online £395
Thu 22 Apr 2027 London £395
Fri 7 May 2027 Live Online £395
Mon 24 May 2027 London £395
Wed 9 Jun 2027 Live Online £395
Fri 25 Jun 2027 London £395
Show more dates

Video success stories

Elena
Sage Francesca
Adobe Max
Ellie from Sportd Industry Group
Exeter University Gloria
Amari doing Illustrator
Roze and Erin
Adobe Lemeeka
Zahra from The Hoffman Agency
Josie and Vanessa
James from Digital Catapult
NHM Emma
Adobe Quintijn
Annetta from The University of Westminster
Adobe Claudia
Adobe Sven and Stephane
Adobe Rishi
Adobe Carlo
Danielle
Julia from Letters by Julia

Course Outline for GA4 Advanced

Budget management and the Content Network

  • Where are Google ads displayed?
  • My Client Centre (MCC)
  • Enabling and disabling access
  • Manager defined spend and budgets
  • Content network advertising
  • Controlling where on the content network
  • Ad formats available
  • Create a content network campaign
  • Identifying placement sites

Copy writing for increased click-through rate

  • Creating image and video ads
  • Writing compelling ad copy
  • Advanced techniques
  • Using dynamic keyword insertion
  • Keyword based landing pages

Keyword research, testing and using Google Analytics

  • Detailed keyword research techniques
  • A/B testing ad copy
  • Planning your tests
  • What to test
  • Local Business ads
  • Mobile ads
  • Google Ads quality score
  • Integrating Adwords with Google Analytics
  • Understanding auto-tagging

The Adwords Editor

  • Google Ads Editor
Show more

FAQs about the GA4 Advanced course

Is this Google Analytics Advanced (GA4) course suitable for me?

This course is designed for people who have experience in Google Analytics or have already attended one of our Google Analytics training courses or who would like to further their knowledge of best practice in the use of Google Analytics. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

Will I receive a certificate upon completion of my Google Analytics Advanced (GA4) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Advanced (GA4) course. Our certificates note our Authorised Training Centre status.

How is the content taught throughout the Google Analytics Advanced (GA4) course?

Our Google Analytics Advanced (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Google Analytics Advanced (GA4) course?

For private classes in Google Analytics Advanced (GA4), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Google Analytics Advanced (GA4) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Analytics Advanced (GA4) course?

We offer ongoing support to our Google Analytics Advanced (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

GA4 Advanced — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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Our Clients

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Why Transmedia?

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Unlimited Training Support

We offer unlimited training support after your course.

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Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

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Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

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Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.