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Improve web analytics skills with our Google Analytics (GA4) Advanced course. Become an expert in optimising tracking, enhancing marketing insights and improving user behaviour.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring the advanced tools of Google Analytics for improved brand design.
  • How to use Google Analytics to find new markets and trends, improving design and brand output.
  • Understanding how to integrate data and translate it to enhanced marketing leads.
  • How to effectively engage key metrics using modern software.
  • Exploring the key skills needed in a modern business market.
  • How to enhance revenue through better data collection techniques and more effective workflow management.
  • Understanding data and how this will benefit your designs, which improves client engagement and drives revenue.
  • GA4 Advanced

    Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    May 2026
  • Great course and learned lots - thank you.

    Nuvias U
    February 2026
  • I found the course extremely beneficial. It was very well-structured and really helped to refresh my knowledge and introduce new skills. I'm really motivated to put this best practice into action.

    Crown Prosecution Service
    May 2026
  • I really enjoyed the session, it was very useful. Our trainer was very knowledgeable and passionate about what he was teaching and was able to resolve any issues we faced. All in all, a great session.

    Tokyo Marine
    February 2026
  • Our tutor was great, he really knew Photoshop inside out and taught us different ways to achieve what we needed to and paused whenever one of us had a question to talk us through it again.

    The Sun
    May 2026
  • The session on the 25th was brilliant, thank you. The SEs found it very useful and loved the trainer's tips and tricks to help us update our prototypes quickly.

    Salesforce
    May 2026
  • Excellent course - Anthony was fantastic and it was a great introduction to Illustrator. Many thanks to all involved in booking and running the course.

    May 2026
  • Anthony was a fantastic tutor, with an enormous amount of experience, which he shared patiently and creatively. I particularly liked being able to bring real life examples to work on together.

    Penelope V
    February 2026
  • Fantastic course. Very thorough and straight to the point. On getting home I was completely confident with navigating Premier Pro after the course finished. Lovely staff and trainer. Nice venue too.

    Reggie C
    May 2026
  • I completed both the Premiere Pro Introduction and Intermediate courses with Lee at Transmedia for my company and had a great experience. The courses were really well paced and I learnt a lot on both.

    Venture Banners
    March 2026
  • Our needs and expectations were surpassed.

    FSL Aerospace
    March 2026
  • The Figma course was great! Our trainer was very good at explaining and had great patience even when you didn't understand something. I feel much more confident using Figma now.

    Paulina M
    May 2026
  • Lee was incredibly helpful and we learnt a lot during our two day course. Lee answered all questions and was incredibly patient. Thank you!!

    River Island
    February 2026
  • I have come away full of ideas and a much better understanding of how to use ChatGPT. My trainer made me feel comfortable and at ease and I now have a new confidence. Same trainer next time please!

    Bill's Restaurant
    April 2026
  • Lee was a great tutor who went through everything in great detail to make sure we knew what was going on. Really happy with how much I learnt, can't wait for the Intermediate After Effects session.

    Ogilvy
    April 2026
  • GA4 Advanced

    Extremely good. Very knowledgeable, helpful and approachable.

    Hachette
    May 2026
  • Great course and learned lots - thank you.

    Nuvias U
    February 2026
  • I found the course extremely beneficial. It was very well-structured and really helped to refresh my knowledge and introduce new skills. I'm really motivated to put this best practice into action.

    Crown Prosecution Service
    May 2026
  • I really enjoyed the session, it was very useful. Our trainer was very knowledgeable and passionate about what he was teaching and was able to resolve any issues we faced. All in all, a great session.

    Tokyo Marine
    February 2026
  • Our tutor was great, he really knew Photoshop inside out and taught us different ways to achieve what we needed to and paused whenever one of us had a question to talk us through it again.

    The Sun
    May 2026
  • The session on the 25th was brilliant, thank you. The SEs found it very useful and loved the trainer's tips and tricks to help us update our prototypes quickly.

    Salesforce
    May 2026
  • Excellent course - Anthony was fantastic and it was a great introduction to Illustrator. Many thanks to all involved in booking and running the course.

    May 2026
  • Anthony was a fantastic tutor, with an enormous amount of experience, which he shared patiently and creatively. I particularly liked being able to bring real life examples to work on together.

    Penelope V
    February 2026
  • Fantastic course. Very thorough and straight to the point. On getting home I was completely confident with navigating Premier Pro after the course finished. Lovely staff and trainer. Nice venue too.

    Reggie C
    May 2026
  • I completed both the Premiere Pro Introduction and Intermediate courses with Lee at Transmedia for my company and had a great experience. The courses were really well paced and I learnt a lot on both.

    Venture Banners
    March 2026
  • Our needs and expectations were surpassed.

    FSL Aerospace
    March 2026
  • The Figma course was great! Our trainer was very good at explaining and had great patience even when you didn't understand something. I feel much more confident using Figma now.

    Paulina M
    May 2026
  • Lee was incredibly helpful and we learnt a lot during our two day course. Lee answered all questions and was incredibly patient. Thank you!!

    River Island
    February 2026
  • I have come away full of ideas and a much better understanding of how to use ChatGPT. My trainer made me feel comfortable and at ease and I now have a new confidence. Same trainer next time please!

    Bill's Restaurant
    April 2026
  • Lee was a great tutor who went through everything in great detail to make sure we knew what was going on. Really happy with how much I learnt, can't wait for the Intermediate After Effects session.

    Ogilvy
    April 2026

This GA4 Advanced course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Fri 3 Jul 2026 London £375
Mon 6 Jul 2026 Live Online £375
Tue 11 Aug 2026 London £375
Wed 12 Aug 2026 Live Online £375
Thu 10 Sep 2026 London £395
Fri 11 Sep 2026 Live Online £395
Wed 7 Oct 2026 London £395
Thu 8 Oct 2026 Live Online £395
Tue 10 Nov 2026 London £395
Wed 11 Nov 2026 Live Online £395
Wed 9 Dec 2026 London £395
Thu 10 Dec 2026 Live Online £395
Show more dates

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Course Outline for GA4 Advanced

Budget management and the Content Network

  • Where are Google ads displayed?
  • My Client Centre (MCC)
  • Enabling and disabling access
  • Manager defined spend and budgets
  • Content network advertising
  • Controlling where on the content network
  • Ad formats available
  • Create a content network campaign
  • Identifying placement sites

Copy writing for increased click-through rate

  • Creating image and video ads
  • Writing compelling ad copy
  • Advanced techniques
  • Using dynamic keyword insertion
  • Keyword based landing pages

Keyword research, testing and using Google Analytics

  • Detailed keyword research techniques
  • A/B testing ad copy
  • Planning your tests
  • What to test
  • Local Business ads
  • Mobile ads
  • Google Ads quality score
  • Integrating Adwords with Google Analytics
  • Understanding auto-tagging

The Adwords Editor

  • Google Ads Editor
Show more

FAQs about the GA4 Advanced course

Is this Google Analytics Advanced (GA4) course suitable for me?

This course is designed for people who have experience in Google Analytics or have already attended one of our Google Analytics training courses or who would like to further their knowledge of best practice in the use of Google Analytics. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

Will I receive a certificate upon completion of my Google Analytics Advanced (GA4) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Advanced (GA4) course. Our certificates note our Authorised Training Centre status.

How is the content taught throughout the Google Analytics Advanced (GA4) course?

Our Google Analytics Advanced (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Google Analytics Advanced (GA4) course?

For private classes in Google Analytics Advanced (GA4), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Google Analytics Advanced (GA4) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Analytics Advanced (GA4) course?

We offer ongoing support to our Google Analytics Advanced (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

GA4 Advanced — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.


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Our Clients

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Why Transmedia?

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Unlimited Training Support

We offer unlimited training support after your course.

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Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

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Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

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Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.