Improve web analytics skills with our Google Analytics (GA4) Advanced course. Become an expert in optimising tracking, enhancing marketing insights and improving user behaviour.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring the advanced tools of Google Analytics for improved brand design.
- How to use Google Analytics to find new markets and trends, improving design and brand output.
- Understanding how to integrate data and translate it to enhanced marketing leads.
- How to effectively engage key metrics using modern software.
- Exploring the key skills needed in a modern business market.
- How to enhance revenue through better data collection techniques and more effective workflow management.
- Understanding data and how this will benefit your designs, which improves client engagement and drives revenue.
Related Courses
This GA4 Advanced course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Mon 12 Jan 2026 | London |
£345
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| Tue 13 Jan 2026 | Live Online |
£345
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| Thu 12 Feb 2026 | Live Online |
£375
|
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| Fri 13 Feb 2026 | London |
£375
|
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| Fri 6 Mar 2026 | London |
£395
|
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| Mon 9 Mar 2026 | Live Online |
£395
|
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| Fri 10 Apr 2026 | Live Online |
£395
|
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| Mon 13 Apr 2026 | London |
£395
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| Mon 18 May 2026 | London |
£395
|
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| Tue 19 May 2026 | Live Online |
£395
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| Fri 5 Jun 2026 | Live Online |
£395
|
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| Mon 8 Jun 2026 | London |
£395
|
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| Fri 3 Jul 2026 | London |
£395
|
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| Mon 6 Jul 2026 | Live Online |
£395
|
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| Tue 11 Aug 2026 | Live Online |
£395
|
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| Wed 12 Aug 2026 | London |
£395
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| Thu 10 Sep 2026 | London |
£395
|
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| Fri 11 Sep 2026 | Live Online |
£395
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| Wed 7 Oct 2026 | Live Online |
£395
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| Thu 8 Oct 2026 | London |
£395
|
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| Tue 10 Nov 2026 | London |
£395
|
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| Wed 11 Nov 2026 | Live Online |
£395
|
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| Wed 9 Dec 2026 | Live Online |
£395
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| Thu 10 Dec 2026 | London |
£395
|
Course Outline for GA4 Advanced
Budget management and the Content Network
- Where are Google ads displayed?
- My Client Centre (MCC)
- Enabling and disabling access
- Manager defined spend and budgets
- Content network advertising
- Controlling where on the content network
- Ad formats available
- Create a content network campaign
- Identifying placement sites
Copy writing for increased click-through rate
- Creating image and video ads
- Writing compelling ad copy
- Advanced techniques
- Using dynamic keyword insertion
- Keyword based landing pages
Keyword research, testing and using Google Analytics
- Detailed keyword research techniques
- A/B testing ad copy
- Planning your tests
- What to test
- Local Business ads
- Mobile ads
- Google Ads quality score
- Integrating Adwords with Google Analytics
- Understanding auto-tagging
The Adwords Editor
- Google Ads Editor
FAQs about the GA4 Advanced course
Is this Google Analytics Advanced (GA4) course suitable for me?
This course is designed for people who have experience in Google Analytics or have already attended one of our Google Analytics training courses or who would like to further their knowledge of best practice in the use of Google Analytics. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Google Analytics Advanced (GA4) course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Analytics Advanced (GA4) course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Google Analytics Advanced (GA4) course?
Our Google Analytics Advanced (GA4) course is extremely interactive. You will be using Google Analytics throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Google Analytics Advanced (GA4) course?
For private classes in Google Analytics Advanced (GA4), we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Analytics Advanced (GA4) course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Analytics Advanced (GA4) course?
We offer ongoing support to our Google Analytics Advanced (GA4) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
GA4 Advanced — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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