Google Analytics Advanced (GA4)
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Budget management and the Content Network
- Copy writing for increased click-through rate
- Keyword research, testing and using Google Analytics
- The Adwords Editor
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
Budget management and the Content Network
- Where are Google ads displayed?
- My Client Centre (MCC)
- Enabling and disabling access
- Manager defined spend and budgets
- Content network advertising
- Controlling where on the content network
- Ad formats available
- Create a content network campaign
- Identifying placement sites
Copy writing for increased click-through rate
- Creating image and video ads
- Writing compelling ad copy
- Advanced techniques
- Using dynamic keyword insertion
- Keyword based landing pages
Keyword research, testing and using Google Analytics
- Detailed keyword research techniques
- A/B testing ad copy
- Planning your tests
- What to test
- Local Business ads
- Mobile ads
- Google Ads quality score
- Integrating Adwords with Google Analytics
- Understanding auto-tagging
The Adwords Editor
- Google Ads Editor
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
SEE COURSESClassroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
SEE COURSESPrivate Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- GA4: The Next Generation of Google Analytics - MOZ – Beginner's guide to Google Analytics
- Understand the customer journey and improve marketing ROI – Official Google page to start your analytics journey
- Wikipedia page for Google Analytics – History and capabilities of Google Analytics
- See how to collect event-based data from both websites and apps – Read all about the latest generation of Google Analytics