Google Analytics Advanced (GA4)


Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Budget management and the Content Network
  • Copy writing for increased click-through rate
  • Keyword research, testing and using Google Analytics
  • The Adwords Editor
FULL OUTLINE

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Enquire Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

Enquire Now

Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

This one day workshop is aimed at a similar audience as the Introductory course but covers more in depth techniques and best practices in generating data-driven recommendations using Google Analytics. It is for people who need to understand how to install, configure and optimise Google Ads so as to make the most of its advanced features and optimise its performance in the changing context of evolving paid search campaigns over extended periods. We assess the main reports that will add value to your business, how to manipulate those reports to extract data to answer business questions and cover other techniques for understanding your audience and how they behave on your site.
Read More...

Course Outline

Budget management and the Content Network

  • Where are Google ads displayed?
  • My Client Centre (MCC)
  • Enabling and disabling access
  • Manager defined spend and budgets
  • Content network advertising
  • Controlling where on the content network
  • Ad formats available
  • Create a content network campaign
  • Identifying placement sites

Copy writing for increased click-through rate

  • Creating image and video ads
  • Writing compelling ad copy
  • Advanced techniques
  • Using dynamic keyword insertion
  • Keyword based landing pages

Keyword research, testing and using Google Analytics

  • Detailed keyword research techniques
  • A/B testing ad copy
  • Planning your tests
  • What to test
  • Local Business ads
  • Mobile ads
  • Google Ads quality score
  • Integrating Adwords with Google Analytics
  • Understanding auto-tagging

The Adwords Editor

  • Google Ads Editor

Our Clients

Our Recent Success Stories

eLearning Training

eLearning

Julie's Story

Learning Technologist at Imperial College

Photoshop Training

Photoshop

Karen's Story

Picture Editor at Reach PLC

Consultancy and Development Training

Consultancy and Development

Carly's Story

Managing Director at FSL Aerospace

31 years working with our clients
Five Star Training Five Star Training Five Star Training Five Star Training Five Star Training   600+ Reviews

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

SEE COURSES

Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

SEE COURSES

Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

SEE COURSES

Useful Links

Latest Help Station Articles