Google Ads Introduction


  • Google Ads Introduction

    I wish all training courses were run this well!

    RPS Design
    August 2024
  • Google Ads Introduction

    Concepts were explained clearly - very much so. What a great instructor!

    Jason Mather
    August 2024
  • Google Ads Introduction

    Brilliant course, very well taught!

    Shannon S
    August 2024
  • Great delivery, enjoyable training session.

    August 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    August 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Introduction to Google Ads
  • Planning your paid search campaign
  • Setting up your Google Ads account, campaigns, ad-groups and keywords
  • Quality score and reporting
FULL OUTLINE
  • Google Ads Introduction

    I wish all training courses were run this well!

    RPS Design
    August 2024
  • Google Ads Introduction

    Concepts were explained clearly - very much so. What a great instructor!

    Jason Mather
    August 2024
  • Google Ads Introduction

    Brilliant course, very well taught!

    Shannon S
    August 2024
  • Great delivery, enjoyable training session.

    August 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    August 2024

Course Dates

We are currently updating our schedule for this course. Please enquire for the next available dates.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

Google Ads are one of the most popular pay-per-click (PPC) advertising platforms in the world. The principle is well-known - you choose targeted keywords and bid on them, based on the amount of money you're willing to spend per click. You choose keywords that are specific words or phrases that are often used in search queries related to your product or service and of course, popular phrases cost more. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine results pages. This greatly increases your potential for attracting new customers based on the search terms and keywords they enter into Google search. You will of course want the best value for money each time a viewer clicks on your ad. Our one day workshop is aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google Ads paid search campaigns, following industry best practice to make the most of your budget and generate profitable website traffic.
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Course Outline

Introduction to Google Ads

  • Google Ads overview
  • Where are Google ads displayed?
  • Accessing Google Ads
  • The Google Ads interface
  • Billing details and Account preferences

Planning your paid search campaign

  • Google Ads Account structure
  • Initial planning for your paid search campaign
  • Detailed planning
  • Keyword research and estimating search traffic volumes
  • Google Ads keyword tool
  • Advert structure
  • Google editorial policy

Setting up your Google Ads account, campaigns, ad-groups and keywords

  • How to setup a campaign
  • Creating and editing a campaign
  • Editing ad groups and keywords
  • Writing compelling ad copy
  • Ad scheduling
  • Position Preference bidding
  • Monitoring results

Quality score and reporting

  • Google Ads quality score
  • Google Ads reports interface
  • Running and scheduling reports

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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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