Google Ads Introduction
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Introduction to Google Ads
- Planning your paid search campaign
- Setting up your Google Ads account, campaigns, ad-groups and keywords
- Quality score and reporting
Course Dates
We are currently updating our schedule for this course. Please enquire for the next available dates.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
Introduction to Google Ads
- Google Ads overview
- Where are Google ads displayed?
- Accessing Google Ads
- The Google Ads interface
- Billing details and Account preferences
Planning your paid search campaign
- Google Ads Account structure
- Initial planning for your paid search campaign
- Detailed planning
- Keyword research and estimating search traffic volumes
- Google Ads keyword tool
- Advert structure
- Google editorial policy
Setting up your Google Ads account, campaigns, ad-groups and keywords
- How to setup a campaign
- Creating and editing a campaign
- Editing ad groups and keywords
- Writing compelling ad copy
- Ad scheduling
- Position Preference bidding
- Monitoring results
Quality score and reporting
- Google Ads quality score
- Google Ads reports interface
- Running and scheduling reports
Our Clients
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
SEE COURSESClassroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
SEE COURSESPrivate Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- Google Help guide to Google Ads – Official Google guide
- Google's own starting point for Adwords advice – Discover ads resources from across Google
- The Beginners Guide to Google Ads from the Digital Marketing Institute – Good starting point to understand Google ads
- A Beginner-Friendly Guide to Google Ads for 2024 from Hootsuite – Good start for a basic understanding of Google Ads