Master online advertising with Google Ads. Learn from experts to optimise campaigns, enhance visibility and reach your target audience effectively, across industries.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring Google Ads to effectively market brands and products.
- How to use Google Ads to create online marketing campaigns.
- Understanding techniques that improve advertising performance.
- How to target and engage clients to improve conversions.
- Exploring methods for creating effective online advertisements.
- How to monitor campaigns for improvements to save money.
- Understanding new Google Ads features to promote client products and design solutions.
This Google Ads Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Google Ads Introduction as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Google Ads Introduction
Understanding Google Ads
- Exploring the Google Ads ecosystem and its reach across search and display networks
- Navigating the Google Ads interface and understanding key features
- Setting up billing and configuring account preferences for optimal performance
Campaign Strategy and Planning
- Structuring your Google Ads account for maximum efficiency
- Conducting thorough keyword research using the Google Ads Keyword Planner
- Estimating search volumes and forecasting potential campaign performance
- Aligning campaign objectives with business goals and targeting audience needs
Creating Compelling Campaigns
- Crafting effective ad copy that adheres to Google's editorial policies
- Implementing best practices for ad structure and extensions
- Utilising ad scheduling to optimise visibility during peak times
- Exploring advanced bidding strategies, including automated bidding options
Campaign Setup and Management
- Step-by-step guide to setting up campaigns, ad groups, and keywords
- Implementing negative keywords to refine targeting and reduce wasted spend
- Adjusting campaign settings for device targeting, location and language
- Monitoring and optimising campaign performance in real-time
Understanding Quality Score and Performance Metrics
- Demystifying Google's Quality Score and its impact on ad performance and costs
- Analysing key performance indicators (KPIs) to measure campaign success
- Using Google Ads reporting tools to gain actionable insights
- Creating custom reports and setting up automated reporting schedules
Advanced Targeting and Optimisation Techniques
- Leveraging audience targeting options, including remarketing and similar audiences
- Implementing conversion tracking to measure ROI and optimise for conversions
- Exploring Google's Smart Bidding strategies for automated performance optimisation
- Utilising A/B testing to refine ad copy and landing pages for better results
Staying Current with Google Ads Updates
- Overview of recent Google Ads updates and their impact on campaign management
- Exploring emerging trends in paid search advertising
- Resources for staying informed about future Google Ads developments and best practices
FAQs about the Google Ads Introduction course
Is this Google Ads Introduction course suitable for me?
This course is designed for people who are new to Google Ads or have been running Google Ad campaigns for a while but have never had formal training or who would like to learn best practice in creating and understanding Google Ad campaigns. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Google Ads Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Ads Introduction course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Google Ads Introduction course?
Our Google Ads Introduction course is extremely interactive. You will be using Google Ads throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Google Ads Introduction course?
For private classes in Google Ads Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Ads Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Ads Introduction course?
We offer ongoing support to our Google Ads Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Google Ads Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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