Google Google Ads Courses Google Ads Advanced

Google Ads Advanced | Training Course

Master online advertising with Google Ads. Learn to optimise campaigns, increase visibility and target your audience properly.

1 day course 10am - 5pm Live Online or Classroom-based

What you will learn

How to combine campaign types into a unified strategy, empowering improved performance across Search, Display and Video channels.
Building layered, high-performing audiences using Customer Match and behavioural signals, helping target users more precisely across platforms.
Applying intelligent bidding models like Target ROAS and Maximise Conversion Value, enabling smarter automation for better return on spend.
How to identify and fix automation pitfalls, helping you retain control of campaign strategy while using AI tools effectively.
Connecting Ads with GA4 and Data Studio, empowering analysis that sharpens decision-making and improves budget distribution.
Using ad experiments and custom formats for creative testing, enabling continual improvement of click-through and conversion rates.
Improving workflow and account structure for large-scale setups, helping you confidently manage multiple brands or regional campaigns.

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This Google Ads Advanced course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Fri 13 Nov 2026	London	£345
Mon 14 Dec 2026	Live Online	£375
Tue 19 Jan 2027	London	£375
Thu 18 Feb 2027	Live Online	£375
Wed 10 Mar 2027	London	£395
Fri 16 Apr 2027	Live Online	£395
Thu 20 May 2027	London	£395
Fri 11 Jun 2027	Live Online	£395

Video success stories

Course Outline for Google Ads Advanced

Advanced Campaign Types and Strategies

Creating and optimising Performance Max, Discovery and Shopping campaigns for broad reach and measurable results
Managing complex multi-channel campaigns
Integrating Search, Display, Video and App campaigns
Using campaign experiments for data-driven strategy improvements and A/B testing new features

Sophisticated Targeting and Audience Development

Building and segmenting custom audiences using Customer Match, in-market and affinity signals
Implementing and refining dynamic re-marketing and audience layering
Using advanced geo-targeting, device, ad schedule and demographic adjustments to improve ROI

Automation, Machine Learning and Bid Strategy

Applying advanced automated bid strategies such as Target ROAS, Target CPA and Maximise Conversion Value
Using scripts, rules and machine learning features for campaign optimisation and efficiency
Managing automation pitfalls and retaining strategic control

Data-Driven Decision Making and Advanced Analysis

Connecting Google Ads with Google Analytics 4 and using data imports for granular tracking
Building custom dashboards and using Data Studio for visual insights
Conducting multi-touch attribution and conversion path analysis to inform budget allocation

Ad Creative Innovation and Testing

Creating dynamic, responsive ads with customisers, countdowns and data feeds
Designing and running multi-ad group experiments for headline, description and creative variations
Using video and rich media formats for increased impact across platforms

Scaling and Managing Large Accounts

Structuring manager accounts (MCC) and orchestrating bulk actions across multiple brands or markets
Setting up workflow tools and templates for efficient large-scale campaign management
Managing user permissions and workflow best practices for complex teams

Staying Ahead: Trends and Advanced Industry Practices

Analysing current trends such as first-party data strategies, automation and privacy changes
Reviewing successful case studies from advanced advertisers
Discussing new Google Ads features and beta opportunities for competitive advantage

FAQs about the Google Ads Advanced course

Is this Google Ads Advanced course suitable for me?

This course is designed for people who have experience in Google Ads or have already attended one of our Google Ads Introductory training courses or who would like to further their knowledge of best practice in the use of Google Ads. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Google Ads Advanced course?

Our Google Ads Advanced course is extremely interactive. You will be working in the Google Ads environment throughout the day, working through examples and testing your strategies under the guidance of our trainer, who will be inviting questions and supporting you at all times.

How many people are likely to be in the class when I attend the Google Ads Advanced course?

For private classes in Google Ads Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Google Ads Advanced course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, work at your own work station and receive morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Google Ads Advanced course?

We offer ongoing support to our Google Ads Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Google Ads Advanced course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Ads Advanced course. Our certificates note our Authorised Training Centre status.

Google Ads Advanced — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Who we work with

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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Transmedia is a leading UK provider of Authorised Adobe, Apple, and Claris FileMaker training, and a specialist in Artificial Intelligence training for business teams.

With over 32 years' experience and 150,000+ people trained, we deliver live online or in-classroom courses from our London training centre, including ChatGPT, Claude, Adobe Firefly, and generative AI for creative and marketing teams, alongside Adobe Creative Cloud, animation and video, coding, Figma, Google, Microsoft Office, and business skills: for individuals, corporate teams, and charities across the UK and worldwide.