Master online advertising with Google Ads. Learn to optimise campaigns, increase visibility and target your audience properly.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- How to combine campaign types into a unified strategy, empowering improved performance across Search, Display and Video channels.
- Building layered, high-performing audiences using Customer Match and behavioural signals, helping target users more precisely across platforms.
- Applying intelligent bidding models like Target ROAS and Maximise Conversion Value, enabling smarter automation for better return on spend.
- How to identify and fix automation pitfalls, helping you retain control of campaign strategy while using AI tools effectively.
- Connecting Ads with GA4 and Data Studio, empowering analysis that sharpens decision-making and improves budget distribution.
- Using ad experiments and custom formats for creative testing, enabling continual improvement of click-through and conversion rates.
- Improving workflow and account structure for large-scale setups, helping you confidently manage multiple brands or regional campaigns.
This Google Ads Advanced course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Google Ads Advanced as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Google Ads Advanced
Advanced Campaign Types and Strategies
- Creating and optimising Performance Max, Discovery and Shopping campaigns for broad reach and measurable results
- Managing complex multi-channel campaigns
- Integrating Search, Display, Video and App campaigns
- Using campaign experiments for data-driven strategy improvements and A/B testing new features
Sophisticated Targeting and Audience Development
- Building and segmenting custom audiences using Customer Match, in-market and affinity signals
- Implementing and refining dynamic re-marketing and audience layering
- Using advanced geo-targeting, device, ad schedule and demographic adjustments to improve ROI
Automation, Machine Learning and Bid Strategy
- Applying advanced automated bid strategies such as Target ROAS, Target CPA and Maximise Conversion Value
- Using scripts, rules and machine learning features for campaign optimisation and efficiency
- Managing automation pitfalls and retaining strategic control
Data-Driven Decision Making and Advanced Analysis
- Connecting Google Ads with Google Analytics 4 and using data imports for granular tracking
- Building custom dashboards and using Data Studio for visual insights
- Conducting multi-touch attribution and conversion path analysis to inform budget allocation
Ad Creative Innovation and Testing
- Creating dynamic, responsive ads with customisers, countdowns and data feeds
- Designing and running multi-ad group experiments for headline, description and creative variations
- Using video and rich media formats for increased impact across platforms
Scaling and Managing Large Accounts
- Structuring manager accounts (MCC) and orchestrating bulk actions across multiple brands or markets
- Setting up workflow tools and templates for efficient large-scale campaign management
- Managing user permissions and workflow best practices for complex teams
Staying Ahead: Trends and Advanced Industry Practices
- Analysing current trends such as first-party data strategies, automation and privacy changes
- Reviewing successful case studies from advanced advertisers
- Discussing new Google Ads features and beta opportunities for competitive advantage
FAQs about the Google Ads Advanced course
Is this Google Ads Advanced course suitable for me?
This course is designed for people who have experience in Google Ads or have already attended one of our Google Ads Introductory training courses or who would like to further their knowledge of best practice in the use of Google Ads. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Google Ads Advanced course?
Our Google Ads Advanced course is extremely interactive. You will be working in the Google Ads environment throughout the day, working through examples and testing your strategies under the guidance of our trainer, who will be inviting questions and supporting you at all times.
How many people are likely to be in the class when I attend the Google Ads Advanced course?
For private classes in Google Ads Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Google Ads Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, work at your own work station and receive morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Google Ads Advanced course?
We offer ongoing support to our Google Ads Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Google Ads Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Google Ads Advanced course. Our certificates note our Authorised Training Centre status.
Google Ads Advanced — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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