Master how to craft, test and refine precision text prompts to generate professional-grade images using AI tools.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- How to write clear subject descriptions in ChatGPT for DALL-E, Firefly or similar tools, enabling you to generate images with predictable focus and intent.
- Understanding composition and lighting in generative work, helping you to produce visually credible professional assets.
- Mastering prompt variants and editing-ready outputs, empowering you to deliver faster and better versions to retouch or review.
- Knowing the strengths and limitations of DALL-E, Firefly or similar tools, enabling you to write prompts for each creative or production situation.
- Mapping prompt types to marketing, social and UX-design workflows, helping you make your job easier and your output more relevant.
- Refining prompts through iterative testing and feedback, empowering you to improve accuracy and reduce wasted iterations in your workflow.
- How to integrate prompt generation, retouch and hand-off into professional workflows, helping teams deliver creative campaigns rather than one-off visuals.
Related Courses
This AI Image Generation Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Thu 26 Nov 2026 | London |
£375
|
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| Mon 7 Dec 2026 | Live Online |
£375
|
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| Mon 14 Dec 2026 | London |
£375
|
Video success stories
Course Outline for AI Image Generation Introduction
Introduction to image-generation prompt engineering
- Understanding how AI imaging tools interpret text: subject, style, composition, lighting
- How image generation is integrated into ChatGPT
- Why prompt engineering is essential: separating subject description, composition/material control and hand-off readiness
- Evaluating examples of raw prompts and predicting how image creation AI tools will interpret them
Crafting precise subject and scene description
- Use of visual-art terminology to enhance clarity (for example "low-angle view", "warm rim-light", "minimal flat-design")
- Positive specification rather than negative exclusion
- Practice: refining basic prompts into detailed scene descriptions
Composition, lighting and material specification
- Why composition, depth and balance still matter in generative images; model does not invent design theory
- How to specify lighting direction, texture quality, material surfaces and depth of field
- Exercise: convert a raw prompt into a production-ready prompt with composition and material constraints
Variant generation and editing-ready outputs
- Prompt design that anticipates downstream editing or hand-off (e.g. layers in Photoshop)
- Strategies for generating multiple variants and selecting best-fit outputs
- Crafting a prompt that yields distinct variants suitable for A/B testing or retouching
Image creation behaviours
- Understanding a tool's strengths and limitations: text in image, heavy subject lists, complex interactions
- How to ask for images "in the style of", including model behaviour and style references
- Comparing the output of two different prompt styles in different image generation tools and analysing the differences
Mapping use-cases and integrating workflow
- Matching prompt patterns to professional scenarios: marketing hero visuals, concept art, social media imagery
- Workflow integration: from prompt to generation, to retouch, to hand-off, to delivery
- Workshop a real-world scenario, draft prompt, generate image, review and refine
Advanced prompt iteration, review and next steps
- Iterative improvement: refining prompts based on output evaluation; stacking constraints; role-play prompting ("act as a …")
- Review of three "poor prompt to good prompt" case studies
- How to continue improving your prompt-engineering competence after the course
- QandA and wrap-up
FAQs about the AI Image Generation Introduction course
Is this Prompt Engineering for AI Image Generation course suitable for me?
This course is designed for people who are new to prompt engineering for AI image generation or have been writing prompts for AI image generation for a while but have never had formal training or who would like to learn best practice in the art. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Prompt Engineering for AI Image Generation course?
Our Prompt Engineering for AI Image Generation course is extremely interactive. You will be learning about prompt-writing for AI image generation throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the Prompt Engineering for AI Image Generation course?
For private classes in Prompt Engineering for AI Image Generation, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Prompt Engineering for AI Image Generation course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Prompt Engineering for AI Image Generation course?
We offer ongoing support to our Prompt Engineering for AI Image Generation course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Prompt Engineering for AI Image Generation course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Prompt Engineering for AI Image Generation course. Our certificates note our Authorised Training Centre status.
AI Image Generation Introduction — Team and Bespoke Training
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- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
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