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Master how to craft, test and refine precision text prompts to generate professional-grade images using AI tools.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • How to write clear subject descriptions in ChatGPT for DALL-E, Firefly or similar tools, enabling you to generate images with predictable focus and intent.
  • Understanding composition and lighting in generative work, helping you to produce visually credible professional assets.
  • Mastering prompt variants and editing-ready outputs, empowering you to deliver faster and better versions to retouch or review.
  • Knowing the strengths and limitations of DALL-E, Firefly or similar tools, enabling you to write prompts for each creative or production situation.
  • Mapping prompt types to marketing, social and UX-design workflows, helping you make your job easier and your output more relevant.
  • Refining prompts through iterative testing and feedback, empowering you to improve accuracy and reduce wasted iterations in your workflow.
  • How to integrate prompt generation, retouch and hand-off into professional workflows, helping teams deliver creative campaigns rather than one-off visuals.
  • Our trainer made everything clear, engaging and easy to follow. He really knows his stuff and made the training enjoyable and useful. The admin was organised smoothly and communication was spot on.

    Hachette Partworks
    February 2026
  • Great experience and great teacher - Lee was very helpful and understanding - I found the course very helpful, especially all the short cuts.

    Louise B
    March 2026
  • I booked to do Premiere Pro Intro and Lee my trainer was the best! He is great, patient and extremely welcoming. I couldn't recommend this place enough. Truly the kindest and most knowledgeable staff.

    Studio Ramsay Global
    January 2026
  • I found the Sketch course really helpful and informative. I was fortunate to have 1-2-1 training and my trainer explained everything really well and made the day really enjoyable.

    Mail Metro Media
    April 2026
  • Thank you for your assistance with booking and to my trainer for the training last week. There were a lot of advanced skills to benefit from!

    Vitality Insurance
    March 2026
  • I'm so impressed with how this has gone and am so thankful for everything you've done to help me prepare for my new job. I will definitely be back for more courses to update my skills as I go along.

    Sarah M
    February 2026
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    February 2026
  • Brilliant. Exactly what was needed.

    NHS
    March 2026
  • I really enjoyed the training; it was very informative and useful. I am looking forward to attending more trainings with your team.

    Community Pharmacy England
    January 2026
  • It was great to have our trainer back! We definitely got a lot from the course over the two days. Thanks again. We will be in touch for further support and training. (Those links will come in handy)!

    Ocado Retail
    December 2025
  • It is hard to put into words how good the experience was. The trainer was extremely patient and knowledgeable. All of the staff went above and beyond to make my time there pleasant. Highly recommended!!!!

    Royal Military Police
    March 2026
  • It was a great course, covering all the basics - well taught and Lee, our trainer was endlessly patient!

    Jenny B
    January 2026
  • The training session was great - I have heard really great feedback from the team and they are really excited to get started using Figma! Thanks very much.

    Oyster Design
    March 2026
  • I was very impressed. Nick was very reassuring and patient. Really delighted with the content we managed to get through and am now feeling more confident with my new learned skills and abilities.

    Beaulieu Motor Museum
    March 2026
  • We all really enjoyed the two days training. Please thank our trainer as we all had a great time. We spent yesterday trying to get our heads around the Auto-Layout - I think we are getting there!

    LTE Group
    March 2026
  • Our trainer made everything clear, engaging and easy to follow. He really knows his stuff and made the training enjoyable and useful. The admin was organised smoothly and communication was spot on.

    Hachette Partworks
    February 2026
  • Great experience and great teacher - Lee was very helpful and understanding - I found the course very helpful, especially all the short cuts.

    Louise B
    March 2026
  • I booked to do Premiere Pro Intro and Lee my trainer was the best! He is great, patient and extremely welcoming. I couldn't recommend this place enough. Truly the kindest and most knowledgeable staff.

    Studio Ramsay Global
    January 2026
  • I found the Sketch course really helpful and informative. I was fortunate to have 1-2-1 training and my trainer explained everything really well and made the day really enjoyable.

    Mail Metro Media
    April 2026
  • Thank you for your assistance with booking and to my trainer for the training last week. There were a lot of advanced skills to benefit from!

    Vitality Insurance
    March 2026
  • I'm so impressed with how this has gone and am so thankful for everything you've done to help me prepare for my new job. I will definitely be back for more courses to update my skills as I go along.

    Sarah M
    February 2026
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    February 2026
  • Brilliant. Exactly what was needed.

    NHS
    March 2026
  • I really enjoyed the training; it was very informative and useful. I am looking forward to attending more trainings with your team.

    Community Pharmacy England
    January 2026
  • It was great to have our trainer back! We definitely got a lot from the course over the two days. Thanks again. We will be in touch for further support and training. (Those links will come in handy)!

    Ocado Retail
    December 2025
  • It is hard to put into words how good the experience was. The trainer was extremely patient and knowledgeable. All of the staff went above and beyond to make my time there pleasant. Highly recommended!!!!

    Royal Military Police
    March 2026
  • It was a great course, covering all the basics - well taught and Lee, our trainer was endlessly patient!

    Jenny B
    January 2026
  • The training session was great - I have heard really great feedback from the team and they are really excited to get started using Figma! Thanks very much.

    Oyster Design
    March 2026
  • I was very impressed. Nick was very reassuring and patient. Really delighted with the content we managed to get through and am now feeling more confident with my new learned skills and abilities.

    Beaulieu Motor Museum
    March 2026
  • We all really enjoyed the two days training. Please thank our trainer as we all had a great time. We spent yesterday trying to get our heads around the Auto-Layout - I think we are getting there!

    LTE Group
    March 2026

This AI Image Generation Introduction course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Wed 24 Jun 2026 Live Online £375
Thu 23 Jul 2026 London £375
Thu 27 Aug 2026 Live Online £375
Mon 28 Sep 2026 London £375
Mon 26 Oct 2026 Live Online £395
Thu 26 Nov 2026 London £395
Tue 29 Dec 2026 Live Online £395

Video success stories

Elena
Josie and Vanessa
Exeter University Gloria
NHM Emma
Roze and Erin
Sage Francesca
Danielle

Course Outline for AI Image Generation Introduction

Introduction to image-generation prompt engineering

  • Understanding how AI imaging tools interpret text: subject, style, composition, lighting
  • How image generation is integrated into ChatGPT
  • Why prompt engineering is essential: separating subject description, composition/material control and hand-off readiness
  • Evaluating examples of raw prompts and predicting how image creation AI tools will interpret them

Crafting precise subject and scene description

  • Use of visual-art terminology to enhance clarity (for example "low-angle view", "warm rim-light", "minimal flat-design")
  • Positive specification rather than negative exclusion
  • Practice: refining basic prompts into detailed scene descriptions

Composition, lighting and material specification

  • Why composition, depth and balance still matter in generative images; model does not invent design theory
  • How to specify lighting direction, texture quality, material surfaces and depth of field
  • Exercise: convert a raw prompt into a production-ready prompt with composition and material constraints

Variant generation and editing-ready outputs

  • Prompt design that anticipates downstream editing or hand-off (e.g. layers in Photoshop)
  • Strategies for generating multiple variants and selecting best-fit outputs
  • Crafting a prompt that yields distinct variants suitable for A/B testing or retouching

Image creation behaviours

  • Understanding a tool's strengths and limitations: text in image, heavy subject lists, complex interactions
  • How to ask for images "in the style of", including model behaviour and style references
  • Comparing the output of two different prompt styles in different image generation tools and analysing the differences

Mapping use-cases and integrating workflow

  • Matching prompt patterns to professional scenarios: marketing hero visuals, concept art, social media imagery
  • Workflow integration: from prompt to generation, to retouch, to hand-off, to delivery
  • Workshop a real-world scenario, draft prompt, generate image, review and refine

Advanced prompt iteration, review and next steps

  • Iterative improvement: refining prompts based on output evaluation; stacking constraints; role-play prompting ("act as a …")
  • Review of three "poor prompt to good prompt" case studies
  • How to continue improving your prompt-engineering competence after the course
  • QandA and wrap-up
Show more

FAQs about the AI Image Generation Introduction course

Is this Prompt Engineering for AI Image Generation course suitable for me?

This course is designed for people who are new to prompt engineering for AI image generation or have been writing prompts for AI image generation for a while but have never had formal training or who would like to learn best practice in the art. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Prompt Engineering for AI Image Generation course?

Our Prompt Engineering for AI Image Generation course is extremely interactive. You will be learning about prompt-writing for AI image generation throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.

How many people are likely to be in the class when I attend the Prompt Engineering for AI Image Generation course?

For private classes in Prompt Engineering for AI Image Generation, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Prompt Engineering for AI Image Generation course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Prompt Engineering for AI Image Generation course?

We offer ongoing support to our Prompt Engineering for AI Image Generation course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Prompt Engineering for AI Image Generation course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Prompt Engineering for AI Image Generation course. Our certificates note our Authorised Training Centre status.

AI Image Generation Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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