AI Courses

AI for SEO | Training Course

Master AI tools for SEO strategy, content and analytics to boost visibility, quality and performance across modern search platforms.

2 day course 10am - 5pm Live Online or Classroom-based

What you will learn

Understanding how generative AI is reshaping search and discovery, empowering you to adapt SEO strategies for emerging AI-driven results.
Learning to transform keyword ideas into structured topic clusters using AI tools, enabling faster, more strategic content planning.
How to create detailed SEO briefs with AI, defining structure, tone and optimisation goals to guide writers with clarity and consistency.
Exploring AI-supported writing techniques, helping you produce engaging, human-sounding content that aligns with current search intent and best practice.
How to verify content quality with AI, detecting weak or duplicate material and maintaining authority through reliable, fact-checked outputs.
Understanding how AI assistants and chatbots rank and recommend brands, enabling you to optimise pages for visibility across new search platforms.
How to automate technical SEO tasks through AI, simplifying audits, indexing and structured data improvements for faster performance results.
Applying AI for SEO reporting and analytics, empowering you to interpret data clearly, explain outcomes and make better strategic decisions.

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This AI for SEO course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Thu 29 - Fri 30 Jan 2026	Live Online	£595
Mon 2 - Tue 3 Feb 2026	London	£595
Thu 26 - Fri 27 Mar 2026	Live Online	£645
Wed 29 - Thu 30 Apr 2026	London	£645
Wed 6 - Thu 7 May 2026	Live Online	£695
Thu 25 - Fri 26 Jun 2026	London	£695
Thu 23 - Fri 24 Jul 2026	Live Online	£695
Thu 27 - Fri 28 Aug 2026	London	£695
Tue 29 - Wed 30 Sep 2026	Live Online	£695
Tue 27 - Wed 28 Oct 2026	London	£695
Thu 26 - Fri 27 Nov 2026	Live Online	£695

Show more dates

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Course Outline for AI for SEO

AI and the Future of SEO

Explaining how generative AI and machine learning are transforming search and discovery
Understanding Google's Search Generative Experience (SGE) and AI-driven results
Adapting SEO strategies for conversational and intent-based search

AI Tools for Keyword and Topic Research

Turning seed ideas into keyword universes using AI research platforms
Mapping user intent, content gaps and entity clusters with prompt frameworks
Prioritising search topics based on authority signals and ranking potential

Creating SEO Content Briefs with AI

Generating structured briefs with keywords, FAQs and entity relationships
Using AI to define tone, structure and optimisation goals before writing
Preparing briefs for human writers and AI co-writing tools

AI-Powered Content Writing and Optimisation

Producing high-quality, human-sounding drafts through controlled prompting
Optimising headings, meta descriptions, schema and internal links
Using AI to refresh or repurpose existing pages for new search intent

AI-Assisted Quality and Fact-Checking

Detecting thin or duplicated content with AI content scoring
Using AI to verify facts, statistics and source authority
Creating a scalable quality assurance workflow for SEO content teams

Optimising for AI Search, Chatbots and Brand Discovery

Understanding how chatbots and AI assistants select recommended sources
Building brand assets optimised for AI recommendations
Testing visibility within Google SGE, Bing Copilot and ChatGPT search

AI for Technical SEO Automation

Translating crawl, indexing and structured-data issues into plain English
Using AI to audit site architecture, links and redirects
Creating prompt-driven workflows for large-scale technical fixes

AI Strategies for Local, E-commerce and B2B SEO

Local SEO: using AI prompts for reviews, listings and structured citations
E-commerce: enhancing product content, filters, schema and descriptions
B2B: generating long-form thought-leadership content with AI support

AI for SEO Analytics, Insights and Reporting

Turning analytics data into narrative summaries and next steps
Detecting performance drops, keyword shifts and index anomalies
Building one-page visual reports and dashboards using AI tools

AI SEO Ethics, Governance and Best Practice

Aligning AI-generated content with Google's EEAT and quality guidelines
Avoiding spam signals, hallucinated data and privacy risks
Maintaining transparent human oversight in AI-assisted SEO

Class Project

Creating an AI-informed SEO plan including research, brief and sample page
Applying prompt frameworks to research, content and analytics

AI SEO Toolkit and Continued Learning

Accessing curated prompt templates and AI tools for SEO professionals
Following a 30-day practice plan for skill development and certification readiness

FAQs about the AI for SEO course

Is this AI for SEO course suitable for me?

This course is designed for people who are new to using AI for SEO or have been using AI for SEO for a while but have never had formal training or who would like to learn best practice in AI for SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the AI for SEO course?

Our AI for SEO course is extremely interactive. You will be using AI to optimise your writings for SEO throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.

How many people are likely to be in the class when I attend the AI for SEO course?

For private classes in AI for SEO, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the AI for SEO course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the AI for SEO course?

We offer ongoing support to our AI for SEO course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my AI for SEO course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for SEO course. Our certificates note our Authorised Training Centre status.

AI for SEO — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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