Master AI tools for SEO strategy, content and analytics to boost visibility, quality and performance across modern search platforms.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding how generative AI is reshaping search and discovery, empowering you to adapt SEO strategies for emerging AI-driven results.
- Learning to transform keyword ideas into structured topic clusters using AI tools, enabling faster, more strategic content planning.
- How to create detailed SEO briefs with AI, defining structure, tone and optimisation goals to guide writers with clarity and consistency.
- Exploring AI-supported writing techniques, helping you produce engaging, human-sounding content that aligns with current search intent and best practice.
- How to verify content quality with AI, detecting weak or duplicate material and maintaining authority through reliable, fact-checked outputs.
- Understanding how AI assistants and chatbots rank and recommend brands, enabling you to optimise pages for visibility across new search platforms.
- How to automate technical SEO tasks through AI, simplifying audits, indexing and structured data improvements for faster performance results.
- Applying AI for SEO reporting and analytics, empowering you to interpret data clearly, explain outcomes and make better strategic decisions.
This AI for SEO course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer AI for SEO as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for AI for SEO
AI and the Future of SEO
- Explaining how generative AI and machine learning are transforming search and discovery
- Understanding Google's Search Generative Experience (SGE) and AI-driven results
- Adapting SEO strategies for conversational and intent-based search
AI Tools for Keyword and Topic Research
- Turning seed ideas into keyword universes using AI research platforms
- Mapping user intent, content gaps and entity clusters with prompt frameworks
- Prioritising search topics based on authority signals and ranking potential
Creating SEO Content Briefs with AI
- Generating structured briefs with keywords, FAQs and entity relationships
- Using AI to define tone, structure and optimisation goals before writing
- Preparing briefs for human writers and AI co-writing tools
AI-Powered Content Writing and Optimisation
- Producing high-quality, human-sounding drafts through controlled prompting
- Optimising headings, meta descriptions, schema and internal links
- Using AI to refresh or repurpose existing pages for new search intent
AI-Assisted Quality and Fact-Checking
- Detecting thin or duplicated content with AI content scoring
- Using AI to verify facts, statistics and source authority
- Creating a scalable quality assurance workflow for SEO content teams
Optimising for AI Search, Chatbots and Brand Discovery
- Understanding how chatbots and AI assistants select recommended sources
- Building brand assets optimised for AI recommendations
- Testing visibility within Google SGE, Bing Copilot and ChatGPT search
AI for Technical SEO Automation
- Translating crawl, indexing and structured-data issues into plain English
- Using AI to audit site architecture, links and redirects
- Creating prompt-driven workflows for large-scale technical fixes
AI Strategies for Local, E-commerce and B2B SEO
- Local SEO: using AI prompts for reviews, listings and structured citations
- E-commerce: enhancing product content, filters, schema and descriptions
- B2B: generating long-form thought-leadership content with AI support
AI for SEO Analytics, Insights and Reporting
- Turning analytics data into narrative summaries and next steps
- Detecting performance drops, keyword shifts and index anomalies
- Building one-page visual reports and dashboards using AI tools
AI SEO Ethics, Governance and Best Practice
- Aligning AI-generated content with Google's EEAT and quality guidelines
- Avoiding spam signals, hallucinated data and privacy risks
- Maintaining transparent human oversight in AI-assisted SEO
Class Project
- Creating an AI-informed SEO plan including research, brief and sample page
- Applying prompt frameworks to research, content and analytics
AI SEO Toolkit and Continued Learning
- Accessing curated prompt templates and AI tools for SEO professionals
- Following a 30-day practice plan for skill development and certification readiness
FAQs about the AI for SEO course
Is this AI for SEO course suitable for me?
This course is designed for people who are new to using AI for SEO or have been using AI for SEO for a while but have never had formal training or who would like to learn best practice in AI for SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI for SEO course?
Our AI for SEO course is extremely interactive. You will be using AI to optimise your writings for SEO throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI for SEO course?
For private classes in AI for SEO, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI for SEO course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI for SEO course?
We offer ongoing support to our AI for SEO course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for SEO course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for SEO course. Our certificates note our Authorised Training Centre status.
AI for SEO — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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