Master AI for copywriting and create compelling content faster. Learn from experts to optimise tone, style and SEO as a digital marketer.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding the capabilities and limitations of AI tools like ChatGPT and Google Bard to enhance your copywriting workflows.
- How to write effective AI prompts that generate tailored, high-quality content while troubleshooting issues for improved responses.
- Learning to train AI tools to adopt your brand's tone and style, ensuring consistent and authentic messaging across all platforms.
- How to save time by using AI for brainstorming ideas, structuring content and generating concise summaries for various formats.
- Exploring techniques for adapting copy to different audiences by adjusting style, tone and length to maximise engagement.
- How to integrate AI into SEO strategies by generating compelling headlines and identifying effective keywords to boost visibility.
- Developing skills in switching from a writer's mindset to an editor's mindset to refine AI-generated content for professional use.
- How to produce impactful, audience-focused copy more efficiently, enhancing your productivity and creative output.
This AI for Copywriting course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Wed 21 Jan 2026 | London |
£345
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| Thu 22 Jan 2026 | Live Online |
£375
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| Thu 19 Feb 2026 | London |
£375
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| Fri 20 Feb 2026 | Live Online |
£375
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| Thu 19 Mar 2026 | London |
£395
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| Fri 20 Mar 2026 | Live Online |
£395
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| Tue 21 Apr 2026 | London |
£395
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| Wed 22 Apr 2026 | Live Online |
£395
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| Thu 21 May 2026 | London |
£395
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| Fri 22 May 2026 | Live Online |
£395
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| Thu 18 Jun 2026 | London |
£395
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| Fri 19 Jun 2026 | Live Online |
£395
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| Mon 20 Jul 2026 | London |
£395
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| Tue 21 Jul 2026 | Live Online |
£395
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| Thu 20 Aug 2026 | London |
£395
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| Fri 21 Aug 2026 | Live Online |
£395
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| Mon 21 Sep 2026 | London |
£395
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| Tue 22 Sep 2026 | Live Online |
£395
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| Tue 20 Oct 2026 | London |
£395
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| Wed 21 Oct 2026 | Live Online |
£395
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| Thu 19 Nov 2026 | London |
£395
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| Fri 20 Nov 2026 | Live Online |
£395
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| Fri 18 Dec 2026 | London |
£395
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| Mon 21 Dec 2026 | Live Online |
£395
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Course Outline for AI for Copywriting
Introduction to the Latest AI Copywriting Tools
- Explaining the editor mindset for modern copywriters
- Reviewing ChatGPT, Claude, Jasper AI, Gemini and Writer.com for professional copywriting
- Comparing platform strengths, weaknesses and specific business use cases
Understanding and Writing AI Prompts
- Defining AI prompts and proven structures for copywriting
- Writing effective prompts for headlines, CTAs and storytelling
- Troubleshooting results and refining prompts in iterative workflows
- Prompt chaining for campaign writing and multi-format output
Tailoring AI Copy to Your Brand
- Applying the right tone, style and voice across channels
- Training and instructing AI to follow brand guidelines and audience preferences
- Analysing competitor copy to identify differentiation opportunities
Accelerating Copywriting with AI
- Brainstorming fresh ideas and creative angles
- Structuring copy for readability and conversion
- Generating summaries for websites, emails, social posts and announcements
- Automating repetitive tasks and batch content production
Adapting Copy for Different Audiences and Channels
- Customising style, length and tone for specific audiences
- Adjusting messaging for web, email, social media, blogs and landing pages
- Repurposing long-form content for snackable social campaigns
AI and SEO for Copywriters
- Generating high-impact headlines, meta descriptions and hooks
- Researching and creating keywords, FAQs and search-friendly copy
- Optimising copy for algorithmic ranking and readability
- Using competitor analysis for SEO-driven improvement
FAQs about the AI for Copywriting course
Is this AI for Copywriting course suitable for me?
This course is designed for people who are new to applying AI to their copywriting work or have some experience but no formal training or who would like to learn best practice in how to use AI for copywriting.
How is the content taught throughout the AI for Copywriting course?
Our AI for Copywriting course is extremely interactive. You will be learning and generating written copy throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
Should I attend the AI for Copywriting course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
How many people are likely to be in the class when I attend the AI for Copywriting course?
We have the smallest class sizes in the industry. On average there are 2 to 3 people on our AI for Copywriting public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.
What support is available after I attend the AI for Copywriting course?
We offer ongoing support to our AI for Copywriting course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for Copywriting course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Copywriting course. Our certificates note our Authorised Training Centre status.
AI for Copywriting — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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Unlimited Training Support
We offer unlimited training support after your course.
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Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.