Learn AI-driven skills for paid ads, creative testing, targeting and campaign optimisation across Google, Meta and full-funnel workflows.
2 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding AI performance marketing workflows, enabling you to work confidently with bidding automation and targeting signals.
- How to map search intent clusters for Google SGE and Copilot, helping you build structures that support smarter bidding.
- Applying AI audience prompts to uncover motivations and triggers, empowering you to create segments that improve campaign efficiency.
- How to write strategic briefs with angles and value props, helping you plan campaigns that convert more reliably across channels.
- Producing ad concepts and UGC scripts with AI-driven storytelling, enabling you to create stronger creative ideas in less time at work.
- How to draft high-performing Google and Meta copy, helping you improve clarity relevance and compliance for better campaign results.
- Applying AI to video imagery and landing pages, enabling you to optimise creative quality and conversion-focused messaging.
- How to analyse performance data using AI analytics prompts, helping you make faster decisions that improve everyday marketing productivity.
Related Courses
This AI for Paid Ads and Performance Marketing course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer AI for Paid Ads and Performance Marketing as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for AI for Paid Ads and Performance Marketing
AI for Performance Marketing Fundamentals
- Explaining how modern ads platforms use AI for bidding targeting and creative delivery
- Understanding signal quality and how platforms interpret audience behaviour
- Identifying where AI accelerates workflows and where human judgement remains essential
AI for Paid Search and Discovery Campaigns
- Understanding how AI shapes search behaviour in Google SGE and Bing Copilot
- Mapping search intent clusters using prompt frameworks
- Building search-ready structures that support broad match and smart bidding
AI for Audience Insight and Segmentation
- Analysing customer motivations pain points and buying triggers using AI prompts
- Building intent segments psychographic profiles and problem-solution groupings
- Aligning audience signals with platform algorithms for stronger performance
Strategic Campaign Planning with AI
- Translating business goals into channel mixes budgets and campaign structures
- Creating messaging prompts that highlight benefits objections and value props
- Generating strategic briefs covering angles hooks and creative directions
AI for Creative Ideation and Concept Development
- Producing ad concepts scroll-stoppers and benefit-driven hooks using AI
- Turning product features into emotional and outcome-focused storytelling
- Drafting UGC scripts shot lists and storyboard outlines for video ads
Copywriting for Google Ads and Meta Ads
- Creating high-performing variations for headlines primary text CTAs and assets
- Optimising tone clarity and compliance using structured prompting
- Improving quality scores and relevance through AI-assisted keyword alignment
AI-Powered Image and Video Creative
- Producing concepts moodboards and creative references using AI image tools
- Drafting video scripts voiceover directions and shot sequences
- Understanding safe ethical and brand-compliant use of AI visuals in ads
AI for Targeting Signals and Conversion Quality
- Building audience signals that improve algorithmic targeting performance
- Aligning creative angles with platform learning models and feed signals
- Creating source-of-truth assets that improve optimisation efficiency
Landing Pages and Conversion Flow with AI
- Drafting landing page hero sections objections and benefit frameworks
- Creating funnel flows from awareness to retention using AI guidance
- Improving conversion clarity through structured rewriting and testing ideas
Testing Frameworks and Creative Experimentation
- Planning test matrices and hypothesis prompts for scientific experimentation
- Generating variant ideas for structured A/B and multi-cell tests
- Using AI to support scale-stop-iterate decisions in live campaigns
Google Ads Performance Workflows Using AI
- Drafting responsive search ads and improving asset combinations
- Exploring keyword themes intent signals and prompt-driven expansion
- Aligning accounts with smart bidding automation and simplified structures
Meta Ads Creative and Scaling Using AI
- Applying creative frameworks for feed Reels and story formats
- Producing hooks scripts and variants for broad audiences and ASC
- Using AI to support scaling decisions budget distribution and CBO testing
Analytics Reporting and Decision Making with AI
- Translating performance data into plain-English insights and explanations
- Diagnosing issues related to click through rate, cost per click, cost per acquisition, conversion rate, return on ad spend and fatigue
- Writing weekly performance summaries and improvement plans using AI
AI Safety Accuracy and Compliance in Advertising
- Avoiding claims restrictions and platform policy risks through careful prompting
- Maintaining authentic brand tone while avoiding generic AI-sounding language
- Building safe sign-off review and quality processes for AI-assisted work
FAQs about the AI for Paid Ads and Performance Marketing course
Is this AI for Paid Ads and Performance Marketing course suitable for me?
This course is designed for people who are new to using AI to help them get the most from paid ads and performance marketing or have been using AI for this task for a while but have never had formal training or who would like to learn best practice in this skill. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI for Paid Ads and Performance Marketing course?
Our AI for Paid Ads and Performance Marketing course is extremely interactive. You will be using AI in the context of paid ads and performance marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI for Paid Ads and Performance Marketing course?
For private classes in AI for Paid Ads and Performance Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI for Paid Ads and Performance Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI for Paid Ads and Performance Marketing course?
We offer ongoing support to our AI for Paid Ads and Performance Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for Paid Ads and Performance Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Paid Ads and Performance Marketing course. Our certificates note our Authorised Training Centre status.
AI for Paid Ads and Performance Marketing — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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