Learn AI-driven skills for paid ads, creative testing, targeting and campaign optimisation across Google, Meta and full-funnel workflows.
2 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding AI-powered ad platforms, enabling you to interpret bidding, targeting and creative automation decisions with greater strategic confidence.
- How to structure paid campaigns using AI-driven search, audience signals and budget logic, improving efficiency and reducing wasted spend.
- Understanding AI-guided audience modelling, enabling you to map intent stages, motivations and friction points beyond basic demographic targeting.
- How to develop messaging angles and creative briefs with AI, producing clearer value propositions and stronger alignment across paid channels.
- Understanding AI-assisted creative workflows, enabling faster production of ad copy, UGC scripts and visual concepts without losing brand control.
- How to optimise landing pages and funnel continuity using AI rewriting, improving message match, conversion clarity and learning signals.
- Understanding AI analytics and experimentation frameworks, helping you diagnose performance shifts and make confident scale or pause decisions.
Related Courses
This AI for Paid Ads and Performance Marketing course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
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| Thu 7 - Fri 8 May 2026 | Live Online |
£645
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| Mon 29 - Tue 30 Jun 2026 | London |
£645
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| Tue 28 - Wed 29 Jul 2026 | Live Online |
£645
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| Mon 3 - Tue 4 Aug 2026 | London |
£645
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| Wed 2 - Thu 3 Sep 2026 | Live Online |
£695
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| Thu 29 - Fri 30 Oct 2026 | London |
£695
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| Mon 2 - Tue 3 Nov 2026 | Live Online |
£695
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| Tue 1 - Wed 2 Dec 2026 | London |
£695
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Video success stories
Course Outline for AI for Paid Ads and Performance Marketing
AI for Paid Advertising Systems and Platform Behaviour
- Explaining how Google Ads, Meta Ads and retail media platforms apply machine learning across bidding, targeting and delivery
- Interpreting how platforms prioritise signals, creatives and conversion data in automated environments
- Identifying where algorithmic optimisation ends and strategic human input still determines outcomes
- Recognising how platform defaults influence performance decisions if left unchallenged
AI for Search Behaviour, Discovery and Demand Capture
- Understanding how AI-driven search experiences reshape intent discovery and query interpretation
- Analysing changes introduced by Google SGE, Bing Copilot and conversational discovery models
- Structuring campaigns to capture ambiguous, exploratory and problem-led search behaviour
AI-Guided Audience Understanding and Intent Modelling
- Analysing behavioural drivers, motivations and friction points using structured AI prompts
- Grouping users by problem awareness, urgency and decision stage rather than demographics alone
- Translating qualitative insight into platform-ready audience signals and exclusions
- Identifying gaps between perceived and actual user intent that limit campaign performance
Campaign Architecture and Budget Strategy Using AI
- Translating commercial objectives into scalable campaign structures and channel roles
- Planning budgets, pacing and learning phases in AI-optimised bidding environments
- Defining success metrics that reflect incrementality rather than surface-level efficiency
- Avoiding over-fragmentation that restricts algorithmic learning
AI for Ad Messaging Strategy and Angle Development
- Generating value propositions, benefit hierarchies and objection-handling frameworks using AI
- Mapping messaging angles to awareness, consideration and conversion stages
- Creating structured creative briefs that guide consistent output across formats and channels
AI-Assisted Creative Development for Paid Media
- Producing ad concepts, hooks and narratives suitable for static, carousel and short-form video formats
- Drafting UGC-style scripts, scene outlines and creator prompts for performance video
- Evaluating creative ideas against platform delivery patterns and audience fatigue risk
- Refreshing concepts efficiently without eroding brand consistency
Writing and Scaling Paid Ad Copy with AI Support
- Creating compliant, high-variation copy sets for Google Ads, Meta Ads and discovery placements
- Optimising tone, clarity and differentiation through prompt-driven refinement
- Aligning copy intent with keyword themes, audience signals and creative formats
- Reducing copy fatigue through structured iteration rather than constant reinvention
AI-Enabled Visual and Motion Concepts for Advertising
- Developing visual directions, mood references and creative constraints using AI image tools
- Planning motion concepts, shot sequences and pacing for paid video environments
- Applying ethical, brand-safe guidelines when generating or adapting AI-supported visuals
Signal Quality and Conversion Feedback Loops
- Strengthening conversion signals that feed smart bidding and delivery models
- Aligning landing page intent, creative messaging and platform optimisation logic
- Reducing signal noise caused by weak attribution or inconsistent messaging
- Identifying when performance issues are signal-related rather than creative-related
AI for Landing Pages and Funnel Continuity
- Drafting landing page structures that reinforce ad intent and minimise drop-off
- Improving clarity across hero sections, proof points and calls to action using AI rewriting
- Designing funnel flows that support learning across awareness, conversion and retention
Experimentation Design and Performance Learning with AI
- Designing structured test plans based on hypotheses rather than volume experimentation
- Generating controlled creative and copy variants for meaningful comparison
- Interpreting results to inform scale, pause or iteration decisions with confidence
Platform-Specific Performance Workflows Using AI
- Structuring Google Ads accounts for automation-friendly performance and signal clarity
- Developing Meta Ads creative systems for broad delivery and scalable learning
- Adapting workflows to evolving platform features without over-engineering accounts
- Recognising when simplicity outperforms complexity in AI-led environments
Performance Analysis, Reporting and Strategic Decision Support
- Translating metrics such as CPA, ROAS, CVR and fatigue into actionable narratives
- Diagnosing performance shifts using AI-supported analysis rather than reactive changes
- Writing clear performance summaries that support stakeholder confidence and decision making
Responsible AI Use and Advertising Governance
- Avoiding policy breaches, exaggerated claims and compliance risks through careful prompting
- Maintaining authentic brand voice while reducing generic AI output
- Establishing review processes that support accuracy, accountability and trust
FAQs about the AI for Paid Ads and Performance Marketing course
Is this AI for Paid Ads and Performance Marketing course suitable for me?
This course is designed for people who are new to using AI to help them get the most from paid ads and performance marketing or have been using AI for this task for a while but have never had formal training or who would like to learn best practice in this skill. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI for Paid Ads and Performance Marketing course?
Our AI for Paid Ads and Performance Marketing course is extremely interactive. You will be using AI in the context of paid ads and performance marketing throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI for Paid Ads and Performance Marketing course?
For private classes in AI for Paid Ads and Performance Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI for Paid Ads and Performance Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI for Paid Ads and Performance Marketing course?
We offer ongoing support to our AI for Paid Ads and Performance Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for Paid Ads and Performance Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Paid Ads and Performance Marketing course. Our certificates note our Authorised Training Centre status.
AI for Paid Ads and Performance Marketing — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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