Learn practical AI skills for marketing, from prompting and insight to content, testing and analytics, with a usable campaign plan.
2 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding how modern AI behaves in marketing workflows, enabling you to apply prompt techniques with confidence.
- How to interpret AI-driven search and discovery signals, helping you optimise visibility across SGE and conversational tools.
- Mapping user intent and keyword themes with AI research methods, empowering you to prioritise high-value audience opportunities.
- How to create structured marketing briefs using AI, enabling you to define tone, messaging and content requirements efficiently.
- Producing human-quality content with AI-assisted drafting and optimisation, helping you deliver stronger work in less time.
- How to generate campaign ideas and brand messaging variations, empowering you to improve creativity and strategic planning.
- Analysing performance data using AI-generated insights, enabling you to diagnose issues quickly and recommend clear next actions.
This AI for Marketing course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Thu 29 - Fri 30 Jan 2026 | London |
£595
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| Tue 3 - Wed 4 Feb 2026 | Live Online |
£595
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| Thu 26 - Fri 27 Mar 2026 | London |
£645
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| Thu 30 - Fri 1 May 2026 | Live Online |
£645
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| Thu 7 - Fri 8 May 2026 | London |
£695
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| Thu 25 - Fri 26 Jun 2026 | Live Online |
£695
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| Mon 27 - Tue 28 Jul 2026 | London |
£695
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| Mon 31 - Tue 1 Sep 2026 | Live Online |
£695
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| Wed 30 - Thu 1 Oct 2026 | London |
£695
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| Wed 28 - Thu 29 Oct 2026 | Live Online |
£695
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| Mon 30 - Tue 1 Dec 2026 | London |
£695
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Course Outline for AI for Marketing
Introduction
- Explaining how modern AI models work in everyday marketing tasks
- Understanding how AI interprets prompts, tone and brand context
- Identifying strengths, risks and common errors in marketing outputs
AI for Audience, Keyword and Topic Insight
- Turning basic ideas into audience questions and topic lists using AI
- Mapping user intent and identifying opportunity themes
- Creating simple audience profiles and value propositions
Creating Effective Prompts for Marketing Workflows
- Structuring prompts using context, role, action and format
- Writing iterative prompts that refine accuracy and brand fit
- Building reusable templates for repeated marketing tasks
AI-Powered Content Creation and Editing
- Generating human-quality drafts for blogs, posts and scripts
- Adjusting tone, messaging and SEO elements using prompts
- Repurposing existing material for new channels or audiences
Creative Ideation and Messaging with AI
- Producing campaign angles, headlines and messaging variations
- Creating brand voice examples and testing stylistic consistency
- Ensuring originality and quality through structured prompting
AI for Simple Funnel Planning and Campaign Support
- Mapping a basic marketing funnel using AI guidance
- Generating test ideas and content variations quickly
- Creating small campaign workflows using prompt systems
AI-Assisted Reporting and Insight Summaries
- Turning analytics data or KPI notes into narrative insights
- Identifying performance issues and next-step actions
- Creating clear one-page summaries for stakeholders
Safe, Responsible and Brand-Compliant Use of AI
- Avoiding hallucinations, bias and unsafe marketing claims
- Understanding UK regulatory considerations and brand safeguards
- Building simple approval and review steps around AI outputs
FAQs about the AI for Marketing course
Is this AI for Marketing course suitable for me?
This course is designed for people who are new to using AI for marketing purposes or have been using AI for marketing for a while but have never had formal training or who would like to learn best practice in this AI skill. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI for Marketing course?
Our AI for Marketing course is extremely interactive. You will be using AI and writing prompts for marketing purposes throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI for Marketing course?
For private classes in AI for Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI for Marketing course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI for Marketing course?
We offer ongoing support to our AI for Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI for Marketing course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Marketing course. Our certificates note our Authorised Training Centre status.
AI for Marketing — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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