AI Courses AI for Marketing

AI for Marketing | Training Course

Learn practical AI skills for marketing, from prompting and insight to content, testing and analytics, with a usable campaign plan.

2 day course 10am - 5pm Live Online or Classroom-based

What you will learn

Understanding how modern AI behaves in marketing workflows, enabling you to apply prompt techniques with confidence.
How to interpret AI-driven search and discovery signals, helping you optimise visibility across SGE and conversational tools.
Mapping user intent and keyword themes with AI research methods, empowering you to prioritise high-value audience opportunities.
How to create structured marketing briefs using AI, enabling you to define tone, messaging and content requirements efficiently.
Producing human-quality content with AI-assisted drafting and optimisation, helping you deliver stronger work in less time.
How to generate campaign ideas and brand messaging variations, empowering you to improve creativity and strategic planning.
Analysing performance data using AI-generated insights, enabling you to diagnose issues quickly and recommend clear next actions.

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This AI for Marketing course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Wed 30 - Thu 1 Oct 2026	London	£645
Wed 28 - Thu 29 Oct 2026	Live Online	£645
Mon 30 - Tue 1 Dec 2026	London	£645
Thu 31 Dec 2026 - Fri 1 Jan 2027	Live Online	£645
Wed 13 - Thu 14 Jan 2027	Live Online	£695
Wed 27 - Thu 28 Jan 2027	London	£695
Tue 9 - Wed 10 Feb 2027	Live Online	£695
Thu 18 - Fri 19 Feb 2027	London	£695
Thu 4 - Fri 5 Mar 2027	Live Online	£695
Mon 22 - Tue 23 Mar 2027	London	£695
Thu 8 - Fri 9 Apr 2027	Live Online	£695
Tue 27 - Wed 28 Apr 2027	London	£695
Wed 12 - Thu 13 May 2027	Live Online	£695
Thu 20 - Fri 21 May 2027	London	£695
Mon 7 - Tue 8 Jun 2027	Live Online	£695
Wed 23 - Thu 24 Jun 2027	London	£695

Show more dates

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Course Outline for AI for Marketing

Introduction

Explaining how modern AI models work in everyday marketing tasks
Understanding how AI interprets prompts, tone and brand context
Identifying strengths, risks and common errors in marketing outputs

AI for Audience, Keyword and Topic Insight

Turning basic ideas into audience questions and topic lists using AI
Mapping user intent and identifying opportunity themes
Creating simple audience profiles and value propositions

Creating Effective Prompts for Marketing Workflows

Structuring prompts using context, role, action and format
Writing iterative prompts that refine accuracy and brand fit
Building reusable templates for repeated marketing tasks

AI-Powered Content Creation and Editing

Generating human-quality drafts for blogs, posts and scripts
Adjusting tone, messaging and SEO elements using prompts
Repurposing existing material for new channels or audiences

Creative Ideation and Messaging with AI

Producing campaign angles, headlines and messaging variations
Creating brand voice examples and testing stylistic consistency
Ensuring originality and quality through structured prompting

AI for Simple Funnel Planning and Campaign Support

Mapping a basic marketing funnel using AI guidance
Generating test ideas and content variations quickly
Creating small campaign workflows using prompt systems

AI-Assisted Reporting and Insight Summaries

Turning analytics data or KPI notes into narrative insights
Identifying performance issues and next-step actions
Creating clear one-page summaries for stakeholders

Safe, Responsible and Brand-Compliant Use of AI

Avoiding hallucinations, bias and unsafe marketing claims
Understanding UK regulatory considerations and brand safeguards
Building simple approval and review steps around AI outputs

FAQs about the AI for Marketing course

Is this AI for Marketing course suitable for me?

This course is designed for people who are new to using AI for marketing purposes or have been using AI for marketing for a while but have never had formal training or who would like to learn best practice in this AI skill. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the AI for Marketing course?

Our AI for Marketing course is extremely interactive. You will be using AI and writing prompts for marketing purposes throughout the day, working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.

How many people are likely to be in the class when I attend the AI for Marketing course?

For private classes in AI for Marketing, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the AI for Marketing course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the AI for Marketing course?

We offer ongoing support to our AI for Marketing course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my AI for Marketing course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI for Marketing course. Our certificates note our Authorised Training Centre status.

AI for Marketing — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Transmedia is a leading UK provider of Authorised Adobe, Apple, and Claris FileMaker training, and a specialist in Artificial Intelligence training for business teams.

With over 32 years' experience and 150,000+ people trained, we deliver live online or in-classroom courses from our London training centre, including ChatGPT, Claude, Adobe Firefly, and generative AI for creative and marketing teams, alongside Adobe Creative Cloud, animation and video, coding, Figma, Google, Microsoft Office, and business skills: for individuals, corporate teams, and charities across the UK and worldwide.