A practical, executive-focused course that helps leaders identify AI opportunities, assess commercial impact and build practical business cases for strategic adoption across all operations
2 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding AI business fundamentals, enabling leaders to link machine learning and AI analytics directly to commercial performance and decision making.
- How to analyse AI-driven search and customer behaviour, helping teams align content optimisation and funnel design with evolving discovery models.
- Understanding data pipelines and model behaviour, enabling managers to assess hallucinations bias and reliability when reviewing AI-powered insights and forecasts.
- How to identify high value AI opportunities, helping executives map processes prioritise use cases and avoid unproductive AI theatre projects.
- Understanding ROI modelling and feasibility, enabling faster approvals by translating AI analytics into cost savings revenue uplift and quantified risk reduction.
- How to build robust AI business cases, helping managers present technical SEO style evidence to stakeholders with clarity and financial credibility.
- Understanding governance and compliance, enabling organisations to deploy AI responsibly while maintaining brand trust data privacy and regulatory alignment.
Related Courses
This AI Business Strategies and Applications course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer AI Business Strategies and Applications as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for AI Business Strategies and Applications
What AI really is and why it matters to business
- Defining Artificial Intelligence in business terms rather than technical ones
- How modern AI differs from automation, analytics and traditional IT
- The evolution from rules-based systems to machine learning and generative models
- Core AI branches and what they enable commercially (eg. Machine learning, Natural language systems, Computer vision, Predictive and optimisation engines)
- Where tools such as ChatGPT, Copilot and industry-specific AI actually fit
- How AI creates value through speed, scale, accuracy and personalisation
- Case examples of AI shifting cost structures, revenue models and customer experience
How AI systems actually work at executive level
- How data becomes predictions, classifications and decisions
- What training, inference and deployment mean in business terms
- Why data quality and volume determine AI value
- What models do and what they do not do
- Why hallucinations, bias and drift occur
- The difference between predictive AI, generative AI and decision-support AI
- Where human judgement must remain in the loop
Where AI creates business advantage
- The economic logic of AI adoption
- Cost reduction vs revenue growth vs risk mitigation
- How AI changes unit economics and scalability
- Competitive advantage vs operational parity
- Which functions gain value fastest from AI (eg. Marketing and customer insight, Finance and forecasting, Operations and supply chains, HR and talent analytics, Cybersecurity and risk)
Identifying AI opportunities inside your organisation
- Mapping core business processes
- Where friction, delay and uncertainty exist
- Where human decision-making is inconsistent or slow
- Where large data volumes already exist
- Separating viable AI use cases from ”AI theatre”
- Shortlisting opportunities that create measurable business value
Evaluating which AI opportunities are worth pursuing
- Feasibility vs business value
- Data availability and data readiness
- Technical complexity vs organisational complexity
- Speed to value
- Risk exposure and reputational impact
- Why some AI projects fail even when the technology works
Building a strong AI business case
- Defining the problem in business terms
- Quantifying value (Cost savings, Revenue uplift, Risk reduction, Productivity gains)
- Estimating development and operating costs
- Understanding vendor vs in-house models
- Calculating return on investment and payback period
- Presenting uncertainty and risk to stakeholders
Working with technical teams and vendors
- How AI teams think differently from traditional IT
- Translating business objectives into technical requirements
- How to evaluate AI suppliers and platforms
- Avoiding vendor lock-in
- Governance models for AI delivery
- Who should own AI inside the organisation
Ethics, governance and responsible AI
- Bias, fairness and explainability
- Data privacy and compliance
- Legal liability in AI decisions
- Reputational risk
- Regulatory direction in the UK and EU
- How to build AI governance without killing innovation
Scaling and sustaining AI
- From pilot to production
- How models degrade over time
- Why monitoring and retraining matter
- Embedding AI into workflows
- Measuring long-term value
- Preparing for future AI capability shifts
FAQs about the AI Business Strategies and Applications course
Is this AI Business Strategies and Applications course suitable for me?
This course is designed for people who are new to implementing AI in an organisation or who would like to learn best practice in doing so. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the AI Business Strategies and Applications course?
Our AI Business Strategies and Applications course is extremely interactive. You will be working through examples and live projects under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the AI Business Strategies and Applications course?
For private classes in AI Business Strategies and Applications, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the AI Business Strategies and Applications course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the AI Business Strategies and Applications course?
We offer ongoing support to our AI Business Strategies and Applications course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my AI Business Strategies and Applications course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our AI Business Strategies and Applications course. Our certificates note our Authorised Training Centre status.
AI Business Strategies and Applications — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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