Search Engine Optimisation Introduction (SEO)
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- How Search Engines work
- Keywords and Keyword Groups
- Site and page structure
- Supporting SEO
- External Sites
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| Mon 9 Dec 2024 | London | £295 |
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| Tue 24 Dec 2024 | Live Online | £295 |
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| Tue 7 Jan 2025 | Live Online | £295 |
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| Thu 9 Jan 2025 | London | £295 |
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| Tue 28 Jan 2025 | Live Online | £295 |
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| Thu 30 Jan 2025 | London | £295 |
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| Mon 3 Feb 2025 | Live Online | £295 |
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| Mon 10 Feb 2025 | London | £295 |
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| Mon 17 Feb 2025 | London | £295 |
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| Wed 26 Feb 2025 | Live Online | £295 |
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| Fri 7 Mar 2025 | Live Online | £295 |
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| Thu 13 Mar 2025 | London | £295 |
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| Mon 24 Mar 2025 | London | £295 |
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| Tue 25 Mar 2025 | Live Online | £295 |
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| Wed 2 Apr 2025 | Live Online | £295 |
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| Wed 9 Apr 2025 | London | £295 |
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| Fri 11 Apr 2025 | London | £295 |
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| Tue 29 Apr 2025 | Live Online | £295 |
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| Mon 12 May 2025 | London | £295 |
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| Tue 13 May 2025 | Live Online | £295 |
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| Mon 19 May 2025 | Live Online | £295 |
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| Tue 27 May 2025 | London | £295 |
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| Mon 2 Jun 2025 | Live Online | £295 |
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| Tue 10 Jun 2025 | London | £295 |
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| Thu 19 Jun 2025 | London | £295 |
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| Tue 24 Jun 2025 | Live Online | £295 |
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| Fri 4 Jul 2025 | London | £295 |
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| Mon 14 Jul 2025 | Live Online | £295 |
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| Mon 21 Jul 2025 | London | £295 |
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| Fri 25 Jul 2025 | Live Online | £295 |
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| Thu 7 Aug 2025 | Live Online | £295 |
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| Mon 11 Aug 2025 | London | £295 |
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| Mon 18 Aug 2025 | London | £295 |
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| Fri 22 Aug 2025 | Live Online | £295 |
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| Mon 8 Sep 2025 | Live Online | £295 |
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| Thu 11 Sep 2025 | London | £295 |
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| Thu 18 Sep 2025 | London | £295 |
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| Mon 22 Sep 2025 | Live Online | £295 |
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| Mon 6 Oct 2025 | Live Online | £295 |
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| Mon 13 Oct 2025 | London | £295 |
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| Thu 23 Oct 2025 | Live Online | £295 |
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| Fri 24 Oct 2025 | London | £295 |
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| Fri 7 Nov 2025 | London | £295 |
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| Tue 11 Nov 2025 | Live Online | £295 |
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| Mon 24 Nov 2025 | London | £295 |
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| Wed 26 Nov 2025 | Live Online | £295 |
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Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Search Engine Optimisation (SEO) is the process of improving a website to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through tweaks in your code and the structure of your site. SEO is key to search visibility, reaches your entire target audience, provides 24/7 promotion and better still, is something you can learn how to do yourself.
Our course teaches the accepted techniques and technologies that will give your website the highest rankings in Search Engines. After attending, delegates will be able to optimise their websites for Search Engines such as Google using the most valid and proven techniques. Topics covered include How search engines work, Keywords and keyword groups, Site and page structure, Supporting SEO, External sites and Useful tools.
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Course Outline
How Search Engines work
- Site Indexing
- Spiders and bots
- Google PageRank technology
- Reciprocal Linking
Keywords and Keyword Groups
- What are keywords
- Useful tools to identify effective keywords
- Why some keywords are better than others
- Analysing keyword Density
- Where to use keywords on your page
Site and page structure
- Navigation vs Searchable pages
- Using titles and subtitles effectively
- Alt tags on photos
- Why video is important
- Hands on practice with a Wordpress.com account
Supporting SEO
- Marketing your site
- The importance of blogging
- Google Business Profile
External Sites
- The importance on internal linking
- Effective inbound links
- Back links
Useful tools
- Keyword Density Checkers
- Keyword suggestions
- Site Maps
- Google Webmasters- tools
Our Clients
Our Recent Success Stories
Animate
Stuart's Story
Graphic Designer at S4C
Photoshop
Karen's Story
Picture Editor at Reach PLC
Consultancy and Development
Carly's Story
Managing Director at FSL Aerospace
30 years working with our clients
600+ Reviews
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- The SEO guide for developers, from Google – Official Google SEO Starter Guide
- What is SEO? – Guide from Search Engine Land
- The Beginner's Guide to SEO – Boost your rankings and traffic through search engine optimisation
- What is SEO and how does it work? – Learn how to leverage SEO to drive traffic and generate quality leads.
- AI in Digital Marketing - The Ultimate Guide – Excellent guide from the Digital Marketing Institute
The Ultimate Guide to Using Internal, External and Back Links to Improve Your SEO
Why is keyword research so important to SEO?
The Role of Technical SEO in Keeping Your Website Search Engine Friendly