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Master SEO fundamentals to optimise websites for search engines. Learn from experts to enhance online visibility and improve marketing strategies.

1 day course     10am - 5pm     Live Online or Classroom-based

What you will learn

  • Exploring the fundamentals of SEO, enabling you to improve the online visibility of your website and attract more organic traffic.
  • How to use keyword research tools, such as Google Keyword Planner and SEMrush, empowering you to identify high-value keywords.
  • Understanding how to optimise your website's content, structure and metadata for search engines, helping you improve your rankings.
  • How to build high-quality backlinks from other websites, enabling you to increase your website's authority.
  • Exploring how to use Google Analytics and Google Search Console, helping you track your website's performance.
  • How to optimise your website for mobile devices, ensuring your site is accessible to all users and improve design.
  • Understanding SEO best practice to achieve improved business marketing and results.
  • Search Engine Optimisation (SEO) Introduction

    Amazing! Learnt so much.

    Paulina M
    September 2025
  • Search Engine Optimisation (SEO) Introduction

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    August 2025
  • Search Engine Optimisation (SEO) Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    August 2025
  • Copywriting for SEO

    The course was really useful and our trainer was a great instructor. The course went at a good pace, and there was lots of useful information here for us.

    Artful Dog Publishing
    August 2025
  • Really good, feel like I can use Figma for client work straight away. What was nice is that everything taught felt like it would be useful the next time I load Figma. Would definitely use in future.

    BWP Group
    August 2025
  • Our needs and expectations were surpassed.

    FSL Aerospace
    September 2025
  • The feedback from Charlotte about the advanced Figma training was very positive so thanks for delivering a great course!

    British Business Bank
    August 2025
  • The trainer was an excellent and made everything very interesting.

    Microbiology Society
    August 2025
  • Very helpful, knowledgeable and responsive trainer.

    Westminster University
    August 2025
  • Our trainer made everything clear, engaging and easy to follow. He really knows his stuff and made the training enjoyable and useful. The admin was organised smoothly and communication was spot on.

    Hachette Partworks
    August 2025
  • We had a wonderful time training with you guys and have passed you on to everyone here at the Gallery. I can't thank you all enough for creating such an engaging and warm environment to learn in!

    National Gallery
    August 2025
  • Really insightful, very detailed help and advice including a review of our company websites and proposed solutions for issues we are experiencing. We built a website from scratch!

    Queen’s College
    August 2025
  • I came away full of knowledge and confidence. A thoroughly enjoyable course ran by a very experienced tutor who made me feel at ease from the get go. I will be booking more courses in the near future.

    Leah P
    September 2025
  • We use Transmedia all the time and this course was as good as always. Lee is a wonderful trainer, very patient and answered all my extra questions. Thank you!

    Ogilvy
    August 2025
  • I really enjoyed my two days. I thought the location and ambience was really nice, my trainer was really excellent, I learned a huge amount and the whole process was very efficient.

    Hugh G
    September 2025
  • Search Engine Optimisation (SEO) Introduction

    Amazing! Learnt so much.

    Paulina M
    September 2025
  • Search Engine Optimisation (SEO) Introduction

    Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!

    Charlotte E
    August 2025
  • Search Engine Optimisation (SEO) Advanced

    Extremely friendly and helpful. Excellent knowledge and presentation.

    Just Digital
    August 2025
  • Copywriting for SEO

    The course was really useful and our trainer was a great instructor. The course went at a good pace, and there was lots of useful information here for us.

    Artful Dog Publishing
    August 2025
  • Really good, feel like I can use Figma for client work straight away. What was nice is that everything taught felt like it would be useful the next time I load Figma. Would definitely use in future.

    BWP Group
    August 2025
  • Our needs and expectations were surpassed.

    FSL Aerospace
    September 2025
  • The feedback from Charlotte about the advanced Figma training was very positive so thanks for delivering a great course!

    British Business Bank
    August 2025
  • The trainer was an excellent and made everything very interesting.

    Microbiology Society
    August 2025
  • Very helpful, knowledgeable and responsive trainer.

    Westminster University
    August 2025
  • Our trainer made everything clear, engaging and easy to follow. He really knows his stuff and made the training enjoyable and useful. The admin was organised smoothly and communication was spot on.

    Hachette Partworks
    August 2025
  • We had a wonderful time training with you guys and have passed you on to everyone here at the Gallery. I can't thank you all enough for creating such an engaging and warm environment to learn in!

    National Gallery
    August 2025
  • Really insightful, very detailed help and advice including a review of our company websites and proposed solutions for issues we are experiencing. We built a website from scratch!

    Queen’s College
    August 2025
  • I came away full of knowledge and confidence. A thoroughly enjoyable course ran by a very experienced tutor who made me feel at ease from the get go. I will be booking more courses in the near future.

    Leah P
    September 2025
  • We use Transmedia all the time and this course was as good as always. Lee is a wonderful trainer, very patient and answered all my extra questions. Thank you!

    Ogilvy
    August 2025
  • I really enjoyed my two days. I thought the location and ambience was really nice, my trainer was really excellent, I learned a huge amount and the whole process was very efficient.

    Hugh G
    September 2025

This Search Engine Optimisation (SEO) Introduction course includes

  • bullet point icon Authorised Certificate
  • bullet point icon Lifetime support after your course
  • bullet point icon Course materials
  • bullet point icon Live Instructor-led training
  • bullet point icon Refreshments all day
  • bullet point icon Latest Mac or PC ready to go
  • bullet point icon Authorised Trainers
  • bullet point icon Hands-on exercises

Course Dates


Date Location Price (ex VAT)  
Fri 7 Nov 2025 London £295
Tue 11 Nov 2025 Live Online £295
Mon 24 Nov 2025 London £295
Wed 26 Nov 2025 Live Online £295
Tue 9 Dec 2025 London £295
Thu 11 Dec 2025 Live Online £295
Tue 6 Jan 2026 London £495
Wed 14 Jan 2026 Live Online £495
Thu 22 Jan 2026 London £495
Thu 29 Jan 2026 Live Online £495
Tue 3 Feb 2026 London £495
Wed 11 Feb 2026 Live Online £495
Thu 19 Feb 2026 London £495
Fri 27 Feb 2026 Live Online £495
Tue 3 Mar 2026 London £495
Wed 11 Mar 2026 Live Online £495
Thu 19 Mar 2026 London £495
Fri 27 Mar 2026 Live Online £495
Tue 7 Apr 2026 London £495
Wed 15 Apr 2026 Live Online £495
Thu 23 Apr 2026 London £495
Thu 30 Apr 2026 Live Online £495
Tue 5 May 2026 London £495
Wed 13 May 2026 Live Online £495
Thu 21 May 2026 London £495
Fri 29 May 2026 Live Online £495
Tue 2 Jun 2026 London £495
Wed 10 Jun 2026 Live Online £495
Thu 18 Jun 2026 London £495
Fri 26 Jun 2026 Live Online £495
Tue 7 Jul 2026 London £495
Wed 15 Jul 2026 Live Online £495
Thu 23 Jul 2026 London £495
Fri 31 Jul 2026 Live Online £495
Tue 4 Aug 2026 London £495
Wed 12 Aug 2026 Live Online £495
Thu 20 Aug 2026 London £495
Fri 28 Aug 2026 Live Online £495
Tue 1 Sep 2026 London £495
Wed 9 Sep 2026 Live Online £495
Thu 17 Sep 2026 London £495
Fri 25 Sep 2026 Live Online £495
Tue 6 Oct 2026 London £495
Wed 14 Oct 2026 Live Online £495
Thu 22 Oct 2026 London £495
Show more dates

Google Reviews

Amazing! Learnt so much.

Paulina M
September 2025

Course Outline for Search Engine Optimisation (SEO) Introduction

How Search Engines work

  • Site Indexing
  • Spiders and bots
  • Google PageRank technology
  • Reciprocal Linking

Keywords and Keyword Groups

  • What are keywords
  • Useful tools to identify effective keywords
  • Why some keywords are better than others
  • Analysing keyword Density
  • Where to use keywords on your page

Site and page structure

  • Navigation vs Searchable pages
  • Using titles and subtitles effectively
  • Alt tags on photos
  • Why video is important
  • Hands on practice with a Wordpress.com account

Supporting SEO

  • Marketing your site
  • The importance of blogging
  • Google Business Profile

External Sites

  • The importance on internal linking
  • Effective inbound links
  • Back links

Useful tools

  • Keyword Density Checkers
  • Keyword suggestions
  • Site Maps
  • Google Webmaster's tools
Show more

FAQs about the Search Engine Optimisation (SEO) Introduction course

Is this Search Engine Optimisation Introduction (SEO) course suitable for me?

This course is designed for people who are new to SEO or have been practising SEO for a while but have never had formal training or who would like to learn best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Search Engine Optimisation Introduction (SEO) course?

Our Search Engine Optimisation Introduction (SEO) course is extremely interactive. You will be learning SEO skills throughout the day, studying and working through examples under the guidance of our trainer, who will be supporting you through each step.

How many people are likely to be in the class when I attend the Search Engine Optimisation Introduction (SEO) course?

We have the smallest class sizes in the industry. On average there are 2 to 3 people on our Search Engine Optimisation Introduction (SEO) public courses. When we are oversubscribed, rather than put more people on the same course, we open up a new course date, which ensures everyone has maximum interaction with our trainer and the chance to ask questions throughout the day.

Should I attend the Search Engine Optimisation Introduction (SEO) course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Search Engine Optimisation Introduction (SEO) course?

We offer ongoing support to our Search Engine Optimisation Introduction (SEO) course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Search Engine Optimisation Introduction (SEO) course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Introduction (SEO) course. Our certificates note our Authorised Training Centre status.

Search Engine Optimisation (SEO) Introduction — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Group bookings provide you with the most cost-effective way to train your team.


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