Learn how to build a confident, professional online presence. Understand your online impact, create engaging content, improve privacy settings and craft a consistent brand identity across major social platforms.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding your digital footprint, enabling you to take control of your online visibility and manage your professional reputation confidently across key social platforms.
- How to optimise your online presence, using effective profile writing and digital audit tools to align your personal or corporate brand with professional goals and audience expectations.
- Creating compelling and trustworthy content, helping you build credibility, consistency and engagement with your followers using accessible design tools such as Canva and Adobe Express.
- Managing online privacy and data security, empowering you to navigate cookies, trackers and platform settings safely while maintaining compliance with GDPR and ethical communication practices.
- How to analyse social media performance, interpreting analytics data from LinkedIn, Facebook and Instagram to improve reach, refine messaging and target content more effectively.
- Developing a clear social media strategy, enabling you to plan purposeful posts, maintain consistent branding and use scheduling tools for steady audience growth and engagement.
- Applying responsible social media practices, helping you identify ethical boundaries, avoid misinformation and communicate transparently when collaborating with brands or managing partnerships.
- How to future-proof your professional presence, using AI content tools and trend monitoring to stay adaptable as technologies, audiences and social algorithms evolve.
This Online Personal Branding course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Online Personal Branding as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Online Personal Branding
Understanding Your Digital Footprint and Online Presence
- Exploring what a digital footprint is and how it shapes professional reputation
- Differentiating between active and passive footprints created through posts, comments and browsing
- Recognising how social media activity affects discoverability on Google, LinkedIn and other platforms
- Discussing the benefits and risks of increased visibility for creative professionals
Building a Positive Professional Brand Online
- Mapping your current online presence using free digital audit tools
- Setting professional boundaries and defining a personal or company tone of voice
- Writing effective bios, profiles and summaries on LinkedIn, Instagram and X (formerly Twitter)
- Reviewing examples of well-managed digital identities from creative industries
Creating Content that Engages and Builds Trust
- Learning what makes content shareable and credible across platforms
- Balancing authenticity and professionalism when creating visual and written posts
- Using popular tools such as Canva, Adobe Express or CapCut to produce quick, branded content
- Exploring practical examples from marketing and design professionals who built loyal followings
Managing Privacy, Security and Online Safety
- Understanding how cookies, trackers and data collection shape your digital trail
- Adjusting privacy settings across Facebook, Instagram, LinkedIn and TikTok
- Identifying common scams and misinformation risks in social media engagement
- Reviewing how GDPR and international privacy laws influence brand communication
Analysing Your Social Media Impact Using Insights Tools
- Learning how to use built-in analytics in platforms like Facebook Insights, LinkedIn Analytics and Instagram Professional Dashboard
- Interpreting engagement, reach and impression metrics in plain English
- Turning analytics into actions: refining posting times, visual choices and audience focus
- Case study: identifying successful engagement campaigns and applying those principles to your own content
Developing a Personal or Brand Social Media Strategy
- Setting achievable goals for awareness, engagement and client conversion
- Choosing the right mix of platforms based on audience and professional purpose
- Planning a simple posting calendar using tools such as Buffer or Meta Business Suite
- Creating consistency in tone, imagery and message across multiple channels
Best Practices for Ethical and Responsible Social Media Use
- Discussing responsibility in content creation, reposting and audience interaction
- Avoiding plagiarism, copyright issues and unverified information
- Understanding influencer disclosure, brand partnerships and transparent communication
- Group activity: evaluating real-world posts that succeeded or failed based on ethics or tone
Applying What You've Learned: Hands-On Digital Footprint Workshop
- Conducting a guided personal audit of attendees' professional social profiles
- Revising one personal or company post using best-practice content principles
- Creating a short action plan to improve visibility and digital reputation
- Sharing outcomes and feedback in a supportive group discussion
Future-Proofing Your Online Presence
- Identifying evolving platforms and audience trends (Threads, LinkedIn newsletters, TikTok for business)
- Exploring AI-powered tools such as ChatGPT, Copilot and Claude for content generation
- Learning how to stay adaptable as algorithms, audiences and technologies change
- Summarising key takeaways and building confidence to maintain a healthy, professional digital presence
FAQs about the Online Personal Branding course
Is this Managing Your Social Media Profile And Digital Footprint course suitable for me?
This course is designed for people who are new to the concept of properly managing their social media profile and digital footprint or have been doing so for a while but without formal training or who would like to learn best practice in the art. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Managing Your Social Media Profile And Digital Footprint course?
Our Managing Your Social Media Profile And Digital Footprint course is extremely interactive. You will be working through examples and live projects throughout the day, under the guidance of our trainer, who will be inviting questions and supporting you through each step.
How many people are likely to be in the class when I attend the Managing Your Social Media Profile And Digital Footprint course?
For private classes in Managing Your Social Media Profile And Digital Footprint, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Managing Your Social Media Profile And Digital Footprint course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Managing Your Social Media Profile And Digital Footprint course?
We offer ongoing support to our Managing Your Social Media Profile And Digital Footprint course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Managing Your Social Media Profile And Digital Footprint course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Managing Your Social Media Profile And Digital Footprint course. Our certificates note our Authorised Training Centre status.
Online Personal Branding — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
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