Master Instagram for business marketing. Learn from experts to improve content, enhance engagement and boost brand visibility effectively on the Instagram platform and beyond.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring Instagram and business opportunities that arise from this, enabling you to market successfully.
- How to create a profile that looks professional and engages your client base, improving your standing and increasing income.
- Understanding techniques to make your posts stand out from the crowd, improving client engagement and conversions.
- How to use data from analytics to drive business decisions and actions, enabling you to make more accurate business plans.
- Exploring techniques and tools to automate Instagram tasks, saving time and increasing the effectiveness of marketing.
- How to protect your business from negative feedback and external attacks, securing your business presence and reputation.
- Understanding new tools and techniques that will increase conversion and improve your brand on Instagram.
Related Courses
This Instagram for Business Introduction course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Instagram for Business Introduction as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Instagram for Business Introduction
Introduction and Instagram Landscape
- Welcome and course overview
- The role of Instagram in modern digital marketing
- Key differences between personal and business accounts
Setting Up and Optimising Your Instagram Business Profile
- Converting to a business account
- Crafting an effective bio and choosing the right profile picture
- Leveraging Instagram's business-specific features
Content Strategy and Creation
- Understanding your target audience
- Developing a content calendar
- Best practices for creating engaging posts, Stories and Reels
- Hands-on exercise: Creating a post using provided templates
Advanced Instagram Features for Business
- Maximising the impact of Instagram Stories and Highlights
- Creating effective Reels for business promotion
- Using Instagram TV for long-form content
Growing Your Instagram Presence
- Hashtag strategies for increased visibility
- Collaborations and influencer partnerships
- Running contests and give-aways
- Paid promotion basics
Analytics and Optimisation
- Understanding Instagram Insights
- Key metrics for measuring success
- Using data to refine your strategy
- Q&A and course wrap-up
FAQs about the Instagram for Business Introduction course
Is this Instagram for Business Introduction course suitable for me?
This course is designed for people who are new to Instagram for business or have been using Instagram in a business context for a while but have never had structured training or who would like to learn best practice in using Instagram for business. If you are have any questions about whether the course could meet your needs, please speak to our customer service team. They will be delighted to advise you.
Will I receive a certificate upon completion of my Instagram for Business Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Instagram for Business Introduction course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Instagram for Business Introduction course?
Our Instagram for Business Introduction course is extremely interactive. You will be using Instagram throughout the day, working on your profile and content creation strategies, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Instagram for Business Introduction course?
For private classes in Instagram for Business Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Instagram for Business Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Instagram for Business Introduction course?
We offer ongoing support to our Instagram for Business Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Instagram for Business Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
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One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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