Design iconic logos using Adobe Illustrator. Learn from experts to create memorable brand identities, taking your creative and design skills to professional standards.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding the essential principles of effective logo design, enabling you to create visually memorable and versatile brand identities in Illustrator.
- How to sketch concepts and import them for digital tracing, empowering you to transform initial ideas into scalable vector graphics with precision.
- Exploring the use of grids and guides, helping you achieve balance and accuracy in every logo you design.
- How to master Illustrator's shape creation and drawing tools, enabling you to combine, edit and refine forms for unique, distinctive logos.
- Understanding colour theory and custom palettes, helping you select and apply impactful colours that reinforce a brand's personality and work across all media.
- How to integrate typography as a design element, empowering you to choose, customise and edit fonts for logos that communicate clearly and stand out.
- Exploring the process of creating multiple logo versions, enabling you to refine ideas and deliver versatile solutions that meet diverse client application requirements.
- How to prepare and export logos for print, web and social media, helping you deliver professional assets that enhance your value as a graphic design professional.
This Logo Design With Adobe Illustrator course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Logo Design With Adobe Illustrator as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Logo Design With Adobe Illustrator
Research
- Identify current design trends within your industry to find any gaps or relevant styles
- Define the target audience - this helps understand their age, interests, demographics, preferences, etc
- Collate competitors' logos to assess how your design will be able to stand out (and avoid any unintended plagiarism)
- Explore brands outside your industry for fresh ideas - how do they use typography, spacing, colour, minimalism, etc?
The Brief
- Based on research and before proceeding, agree with your client or manager:
- Who is the audience?
- Who are the key competitors?
- What is the required longevity of the logo?
- What will be the required applications (from billboards to app icons or web favicons)?
- What emotions or ideas should the logo evoke?
- Does the logo have to fit any existing brand guidelines?
- Will the logo need to evolve into a broader brand system, such as a logo family or sub- brand variations?
- What is your budget or allowed time?
Sketch Concepts
- Drawing skills make little difference!
- Drawing 3-4 (or more) ideas on paper allows for focus on the concept rather than the rendition.
- Share concepts with your client/manger or colleagues to get feedback on best option
Concept Development
- Redraw preferred concept(s) if development is needed
- Source image and/or typographic references as required
Logo Drawing Techniques
- Using approved sketch option start drawing outline logo on layered Illustrator artboard
- Use shape tools, shape builder, pen tool, image trace, etc to construct elements
- Add colours, gradients and effects as required
Finished Artwork
- Convert final logo into different colour formats (CMYK, RGB, black and white)
- Export for print and digital applications (.AI, .PDF, .SVG, .JPG, .PNG etc)
- Adding logo in different formats to CC Libraries for use in Photoshop and InDesign or sharing with colleagues
Q&A
- Follow up with relevant questions
FAQs about the Logo Design With Adobe Illustrator course
Is this Logo Design With Adobe Illustrator course suitable for me?
This course is designed for people who are new to Illustrator or have been using Illustrator for a while but have never had formal training or who would like to learn best practice in Illustrator. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Logo Design With Adobe Illustrator course?
Our Logo Design With Adobe Illustrator course is extremely interactive. You will be using Illustrator throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Logo Design With Adobe Illustrator course?
For private classes in Logo Design With Adobe Illustrator, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Logo Design With Adobe Illustrator course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Logo Design With Adobe Illustrator course?
We offer ongoing support to our Logo Design With Adobe Illustrator course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Logo Design With Adobe Illustrator course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Logo Design With Adobe Illustrator course. Our certificates note our Authorised Training Centre status.
Logo Design With Adobe Illustrator — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact requirements.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.