Master journalism basics. Learn from experts to improve your writing and reporting and convey engaging content effectively, for marketers and writing professionals across industries.
2 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding modern journalism practice, enabling professionals to apply editorial judgement confidently across digital marketing communications and content strategy.
- How to research stories efficiently using digital research tools, improving source evaluation accuracy and speeding professional content production.
- Applying news writing techniques, helping writers structure clear accurate reports that meet deadlines and support organisational decision making.
- How to develop long form journalism with strong angles, producing credible commentary reviews or background pieces audiences trust.
- Conducting effective interviews, empowering professionals to extract meaningful insights and transform conversations into compelling publishable content.
- How to edit and sub edit copy for digital audiences, optimising SEO headlines clarity consistency and reader engagement.
- Writing journalism for online platforms, improving search visibility multimedia integration and workplace productivity across fast moving teams.
We can tailor this course to you
If you have specific requirements, talk to us about customising this course to meet your exact needs.
This Introduction to Journalism course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Tue 1 - Wed 2 Dec 2026 | London |
£645
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| Mon 18 - Tue 19 Jan 2027 | Live Online |
£645
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| Mon 15 - Tue 16 Feb 2027 | London |
£695
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| Wed 17 - Thu 18 Mar 2027 | Live Online |
£695
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| Tue 13 - Wed 14 Apr 2027 | London |
£695
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| Tue 18 - Wed 19 May 2027 | Live Online |
£695
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| Mon 21 - Tue 22 Jun 2027 | London |
£695
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Video success stories
Course Outline for Introduction to Journalism
Introduction to Modern Journalism Practice
- Examining how journalism has evolved across digital, social and platform-driven environments
- Understanding what it means to think like a journalist in contemporary professional contexts
- Identifying the roles journalism plays in marketing, communications and content strategy
- Recognising how editorial judgement differs from promotional or opinion-led writing
Journalism Research, Sources and Story Discovery
- Finding credible stories using digital research tools, data sources and public records
- Evaluating sources for reliability, bias and relevance in fast-moving news environments
- Generating story ideas by analysing trends, audience questions and information gaps
- Working ethically with primary, secondary and expert sources
Writing and Structuring News for Clarity
- Writing clear, accurate news stories that communicate facts quickly and efficiently
- Structuring copy to prioritise what matters most to the reader
- Applying concise language and logical flow to complex subjects
- Working confidently to deadlines within editorial workflows
Long-Form Journalism and Opinion Writing
- Developing feature ideas with clear angles and reader value
- Writing long-form journalism including commentary, reviews and background pieces
- Using narrative techniques to sustain interest across extended articles
- Balancing evidence, interpretation and voice without losing credibility
Interviewing for Insight and Accuracy
- Preparing interview strategies suited to different subjects and formats
- Asking effective questions that encourage clarity, depth and honesty
- Extracting key information and shaping it into compelling written material
Editing, Sub-Editing and Editorial Decision-Making
- Editing copy for structure, tone and consistency across platforms
- Writing effective SEO-conscious headlines without sacrificing accuracy
- Reducing unnecessary wording while strengthening meaning and impact
- Deciding when to rewrite, refine or remove material entirely
- Applying grammar, spelling and punctuation standards with confidence
Writing Journalism for Digital Audiences
- Adapting journalistic writing for online reading habits and limited attention spans
- Structuring content to support scanning, sharing and search visibility
- Integrating images, video and other rich media to support storytelling
- Delivering information that meets the expectations of modern digital readers
FAQs about the Introduction to Journalism course
Will I receive a certificate upon completion of my Introduction to Journalism course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Introduction to Journalism course. Our certificates note our Authorised Training Centre status.
Is this Introduction to Journalism course suitable for me?
This course is designed for people who are new to Writing Skills or have been using Writing Skills for a while but have never had formal training or who would like to learn best practice in Writing Skills. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Introduction to Journalism course?
Our Introduction to Journalism course is extremely interactive. You will be working on improving your writing skills throughout the day and studying examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Introduction to Journalism course?
For private classes in Introduction to Journalism, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Introduction to Journalism course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Introduction to Journalism course?
We offer ongoing support to our Introduction to Journalism course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Introduction to Journalism — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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