Master journalism basics. Learn from experts to improve your writing and reporting and convey engaging content effectively, for marketers and writing professionals across industries.
2 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Understanding the core principles of journalism and news values, enabling you to identify and develop compelling, newsworthy stories.
- How to conduct effective interviews and gather information, empowering you to produce accurate, insightful and engaging content.
- Exploring the structure and style of news writing, helping you craft clear, concise articles that capture and retain reader interest.
- How to research and verify facts, enabling you to maintain credibility and uphold professional standards in your reporting.
- Understanding the ethical responsibilities of journalists, helping you navigate challenges around accuracy, fairness and impartiality in your work.
- How to adapt your writing for different platforms, empowering you to create content for print, digital and social media audiences.
- Exploring techniques for pitching stories and working with editors, enabling you to contribute more effectively within media teams.
- How to apply journalistic skills in your current role, helping you communicate ideas more persuasively and enhance your professional impact.
We can tailor this course to you
If you have specific requirements, talk to us about customising this course to meet your exact needs.
This Introduction to Journalism course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
|---|---|---|---|
| Thu 1 - Fri 2 Jan 2026 | Live Online |
£595
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| Tue 3 - Wed 4 Feb 2026 | London |
£595
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| Tue 31 - Wed 1 Apr 2026 | Live Online |
£645
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| Wed 1 - Thu 2 Apr 2026 | London |
£645
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| Wed 6 - Thu 7 May 2026 | Live Online |
£695
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| Tue 30 - Wed 1 Jul 2026 | London |
£695
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| Thu 30 - Fri 31 Jul 2026 | Live Online |
£695
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| Mon 3 - Tue 4 Aug 2026 | London |
£695
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| Wed 2 - Thu 3 Sep 2026 | Live Online |
£695
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| Thu 29 - Fri 30 Oct 2026 | London |
£695
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| Mon 2 - Tue 3 Nov 2026 | Live Online |
£695
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| Tue 1 - Wed 2 Dec 2026 | London |
£695
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Course Outline for Introduction to Journalism
Introduction to journalism
- How journalism has changed over time
- Research tools at your disposal
- Sources available to a journalist
- How to find stories and think and operate as a journalist
News reporting
- The difference between news reporting and other types of journalism
- How to write, structure and present information as a concise and easy to follow news report
- Feature writing: learn to write engaging, long format content to put across your opinion in an intelligent way
- How to develop a story and keep your audience hooked
- Working to deadlines and news desk organisation
Feature reporting
- Creating ideas that will work
- Understanding the different styles of long form writing, including comment writing, reviewing, interviews, news background pieces, travel and lifestyle
- Understanding how to use humour, emotion, facts and opinions
Interviewing
- How to prepare an interview for different scenarios
- The art of interviewing and collating/extracting key information to present a well-rounded piece
Sub-editing
- How to write captivating SEO headlines
- Editing copy and headlines to fit the space available
- How to edit content: when to rewrite, when to cut and when to leave it alone
- Removing waffle and expressing yourself clearly and consistently
- Identifying an angle
- Developing a style guide that will enhance your brand
- Grammar, spelling and punctuation
- Delivering information your digital audience needs
Writing for a digital audience
- The difference between print and online
- Writing for readers who are short of time
- Writing to make your copy searchable
- Working with rich content eg. images, animations and video clips
FAQs about the Introduction to Journalism course
Will I receive a certificate upon completion of my Introduction to Journalism course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Introduction to Journalism course. Our certificates note our Authorised Training Centre status.
Is this Introduction to Journalism course suitable for me?
This course is designed for people who are new to Writing Skills or have been using Writing Skills for a while but have never had formal training or who would like to learn best practice in Writing Skills. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Introduction to Journalism course?
Our Introduction to Journalism course is extremely interactive. You will be working on improving your writing skills throughout the day and studying examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Introduction to Journalism course?
For private classes in Introduction to Journalism, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Introduction to Journalism course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Introduction to Journalism course?
We offer ongoing support to our Introduction to Journalism course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Introduction to Journalism — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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