Master digital marketing fundamentals. Learn from experts to build strategies, enhance engagement and boost brand visibility effectively for business leaders and marketing professionals.
2 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring the tools and techniques used in digital marketing.
- How to create an effective SEO strategy to improve engagement.
- Understanding techniques to improve social media to achieve marketing goals.
- How to use data to track marketing outcomes.
- Exploring techniques to create a successful portfolio.
- How to use email marketing to reach more clients.
- Understanding essential marketing skills to improve brand awareness and make you a more effective marketer.
We can tailor this course to you
If you have specific requirements, talk to us about customising this course to meet your exact needs.
This Digital Marketing Introduction course includes
-
Authorised Certificate
-
Lifetime support after your course
-
Course materials
-
Live Instructor-led training
-
Refreshments all day
-
Latest Mac or PC ready to go
-
Authorised Trainers
-
Hands-on exercises
Book this course
We offer Digital Marketing Introduction as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Digital Marketing Introduction
Fundamentals of Digital Marketing
- Definition and evolution of digital marketing
- The digital marketing landscape
- Key components of digital marketing
- Benefits of digital marketing for businesses
Developing a Digital Marketing Strategy
- Setting clear marketing objectives
- Identifying and understanding target audiences
- Choosing appropriate digital channels
- Creating compelling content
- Implementing and monitoring campaigns
- Optimising and improving strategies
Search Engine Optimisation (SEO)
- On-page SEO techniques
- Off-page SEO and link building
- Technical SEO and website optimisation
- Keyword research and content optimisation
Content Marketing
- Types of content (blog posts, whitepapers, e-books, infographics, videos)
- Content strategy development
- Creating and distributing valuable content
- Measuring content marketing effectiveness
Social Media Marketing
- Overview of major social media platforms
- Developing a social media strategy
- Creating engaging social media content
- Social media advertising
Pay-Per-Click (PPC) Advertising
- Introduction to PPC and Google Ads
- Setting up and managing PPC campaigns
- Ad targeting and optimisation
- Measuring PPC campaign performance
Email Marketing
- Building and segmenting email lists
- Creating effective email campaigns
- Email automation and personalisation
- Measuring email marketing success
Mobile Marketing
- Mobile-first design principles
- Mobile advertising strategies
- App marketing
Analytics and Data Analysis
- Introduction to web analytics tools (e.g., Google Analytics)
- Key performance indicators (KPIs) for digital marketing
- Data interpretation and actionable insights
- Using data to optimise marketing strategies
Emerging Trends in Digital Marketing
- Artificial intelligence and machine learning in marketing
- Voice search optimisation
- Video marketing strategies
- Privacy and data protection considerations
Digital Marketing Integration and Campaign Planning
- Integrating various digital marketing channels
- Developing comprehensive digital marketing campaigns
- Budget allocation and resource management
- Measuring overall campaign effectiveness
Practical Skills for Digital Marketers
- Basic coding (HTML, CSS)
- Graphic design for digital marketing
- Video creation and editing
- Project management for marketing campaigns
FAQs about the Digital Marketing Introduction course
Is this Digital Marketing Introduction course suitable for me?
This course is designed for people who are new to digital marketing or have been working in digital marketing for a while but have never had formal training or who would like to learn best practice in digital marketing. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
Will I receive a certificate upon completion of my Digital Marketing Introduction course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Digital Marketing Introduction course. Our certificates note our Authorised Training Centre status.
How is the content taught throughout the Digital Marketing Introduction course?
Our Digital Marketing Introduction course is extremely interactive. You will be using digital marketing tools and techniques throughout the day, working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Digital Marketing Introduction course?
For private classes in Digital Marketing Introduction, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Digital Marketing Introduction course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Digital Marketing Introduction course?
We offer ongoing support to our Digital Marketing Introduction course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Digital Marketing Introduction — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Book NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Book Now
Our Clients
Latest Blog Articles
Why you need to start your blog as soon as possible
What is digital marketing?
Organic Search and Video: Navigating Google's Stance on AI-Created ContentWhy Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact requirements.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.