Digital Marketing Introduction | Training Course

Professional Copywriting

I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.
Dermalogica
January 2025
Professional Copywriting

Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.
KPMG
January 2025
Professional Copywriting

I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.
Dermalogica
February 2025
Professional Copywriting

Our trainer was calm, reassuring and passionate about the course.
Torpedo Group
January 2025
Professional Copywriting

Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!
Ogilvy
February 2025
Professional Copywriting

Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.
Dermalogica
January 2025
Professional Copywriting

The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

January 2025
Professional Copywriting

Amazing workshop! A lot of learnings to take away!! Interested throughout.
Dermalogica
January 2025
Professional Copywriting

Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.
Dermalogica
February 2025
Professional Copywriting

The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.
Dermalogica
January 2025
Professional Copywriting

I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!
Dermalogica UK
January 2025
Professional Copywriting

Good course with good people :)
Microbiology Society
February 2025
Professional Copywriting

Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.
Dermalogica
February 2025
Professional Copywriting

I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!
Dermalogica
January 2025
Professional Copywriting

This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.
Oak Furnitureland
February 2025

Course Facts

2 day course
Our Trainers are Authorised Professionals
Live Online or Classroom-based
Certificate of completion
Maximum class size of 6 for scheduled courses
Unlimited support after your course
Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

Fundamentals of Digital Marketing
Developing a Digital Marketing Strategy
Search Engine Optimisation (SEO)
Content Marketing
Social Media Marketing
Pay-Per-Click (PPC) Advertising
Email Marketing
Mobile Marketing

FULL OUTLINE

We can tailor this course to you

If you have specific requirements, talk to us about customising this course to meet your exact needs.

Enquire Now

Professional Copywriting

I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.
Dermalogica
January 2025
Professional Copywriting

Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.
KPMG
January 2025
Professional Copywriting

I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.
Dermalogica
February 2025
Professional Copywriting

Our trainer was calm, reassuring and passionate about the course.
Torpedo Group
January 2025
Professional Copywriting

Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!
Ogilvy
February 2025
Professional Copywriting

Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.
Dermalogica
January 2025
Professional Copywriting

The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

January 2025
Professional Copywriting

Amazing workshop! A lot of learnings to take away!! Interested throughout.
Dermalogica
January 2025
Professional Copywriting

Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.
Dermalogica
February 2025
Professional Copywriting

The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.
Dermalogica
January 2025
Professional Copywriting

I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!
Dermalogica UK
January 2025
Professional Copywriting

Good course with good people :)
Microbiology Society
February 2025
Professional Copywriting

Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.
Dermalogica
February 2025
Professional Copywriting

I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!
Dermalogica
January 2025
Professional Copywriting

This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.
Oak Furnitureland
February 2025

We offer Digital Marketing Introduction as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.

Communications and Marketing Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Enquire Now

Communications and Marketing Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

Enquire Now

Digital Marketing Introduction — Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Overview of Digital Marketing Introduction

This course is aimed at digital professionals who want to gain a comprehensive understanding of digital marketing fundamentals and strategies. Learners will develop the skills to create and implement effective campaigns across various channels, including SEO, content marketing, social media, PPC advertising, email marketing, and mobile marketing. By the end of the course, participants will be equipped to set clear marketing objectives, engage their target audience, select appropriate channels, create compelling content, and measure and optimise their efforts while staying informed about emerging trends in the digital landscape. Topics covered include Fundamentals of digital marketing, Developing a digital marketing strategy, Search engine optimisation (seo), Content marketing, Social media marketing, Pay-per-click (ppc) advertising, Email marketing, Mobile marketing, Analytics and data analysis, Emerging trends in digital marketing, Digital marketing integration and campaign planning and Practical skills for digital marketers.