Copywriting for SEO
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Introduction
- The SEO copywriting process
- Keyword research
- Anatomy of SEO copy
- Enhancements to focus on
We can tailor this course to you
If you have specific requirements, talk to us about customising this course to meet your exact needs.
Course Dates
We are currently updating our schedule for this course. Please enquire for the next available dates.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Our course will guide you through the best practices for creating SEO-friendly content that ranks highly in search engine results. You'll learn how to seamlessly integrate keywords, enhance on-page SEO and write compelling copy that converts. After completing the course, you'll be able to write content that improves your website's search engine rankings and attracts qualified visitors.
Topics covered include Introduction, The SEO copywriting process, Keyword research, the Anatomy of SEO copy and Enhancements to focus on.
Course Outline
Introduction
- How content fits in to the SEO picture
- Understanding the importance of content for SEO
- How Google understands text
The SEO copywriting process
- Knowing your audience and therefore how and what to write
- The overall structure of your content
- Techniques to keep your users engaged
Keyword research
- An introduction to the process
- Differentiating between primary and secondary keywords
- Long tail and short tail keywords
- The importance of researching and the best tools to use
Anatomy of SEO copy
- Placement and density
- Different types of embedded links and how to best use them
- Headlines, other headings and tags
- Number of keywords used
- Overall dos and don'ts of SEO
Enhancements to focus on
- Keeping your writing style optimised for tone and fluency
- How to best incorporate your favourite keywords and how to avoid over-using them
- Adjusting voice for different purposes and platforms
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Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
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Customised training and software solutions based on your exact specification.
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Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- The SEO guide for developers, from Google – Official Google SEO Starter Guide
- What is SEO? – Guide from Search Engine Land
- The Beginner's Guide to SEO – Boost your rankings and traffic through search engine optimisation
- What is SEO and how does it work? – Learn how to leverage SEO to drive traffic and generate quality leads.
- AI in Digital Marketing - The Ultimate Guide – Excellent guide from the Digital Marketing Institute
The Ultimate Guide to Using Internal, External and Back Links to Improve Your SEO
Why is keyword research so important to SEO?
The Role of Technical SEO in Keeping Your Website Search Engine Friendly