Copywriting for SEO | Training Course

Copywriting for SEO

The course was really useful and our trainer was a great instructor. The course went at a good pace, and there was lots of useful information here for us.
Artful Dog Publishing
January 2025
Search Engine Optimisation Advanced

Extremely friendly and helpful. Excellent knowledge and presentation.
Just Digital
January 2025
Search Engine Optimisation Introduction (SEO)

Amazing! Learnt so much.
Paulina M
January 2025
Search Engine Optimisation Introduction (SEO)

Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!
Charlotte E
January 2025
Great delivery, enjoyable training session.

February 2025
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

February 2025

Course Facts

1 day course
Our Trainers are Authorised Professionals
Live Online or Classroom-based
Certificate of completion
Maximum class size of 6 for scheduled courses
Unlimited support after your course
Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

Introduction
The SEO copywriting process
Keyword research
Anatomy of SEO copy
Enhancements to focus on

FULL OUTLINE

We can tailor this course to you

If you have specific requirements, talk to us about customising this course to meet your exact needs.

Enquire Now

Copywriting for SEO

The course was really useful and our trainer was a great instructor. The course went at a good pace, and there was lots of useful information here for us.
Artful Dog Publishing
January 2025
Search Engine Optimisation Advanced

Extremely friendly and helpful. Excellent knowledge and presentation.
Just Digital
January 2025
Search Engine Optimisation Introduction (SEO)

Amazing! Learnt so much.
Paulina M
January 2025
Search Engine Optimisation Introduction (SEO)

Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!
Charlotte E
January 2025
Great delivery, enjoyable training session.

February 2025
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

February 2025

We offer Copywriting for SEO as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.

Search Engine Optimisation Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Search Engine Optimisation Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Copywriting for SEO — Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Overview of Copywriting for SEO

Copywriting for SEO is the art of crafting content that ranks well in search engines, while engaging and informing your audience. The goal is to write content that not only appeals to your target readers but also satisfies search engine algorithms, improving your site's visibility for key search queries. Effective SEO copywriting strikes a balance between readability, keyword optimisation and user intent, ultimately driving more relevant traffic to your website. Our course will guide you through the best practices for creating SEO-friendly content that ranks highly in search engine results. You'll learn how to seamlessly integrate keywords, enhance on-page SEO and write compelling copy that converts. After completing the course, you'll be able to write content that improves your website's search engine rankings and attracts qualified visitors. Topics covered include Introduction, The SEO copywriting process, Keyword research, the Anatomy of SEO copy and Enhancements to focus on.

Course Outline for the Copywriting for SEO Training Course

Introduction

How content fits in to the SEO picture
Understanding the importance of content for SEO
How Google understands text

The SEO copywriting process

Knowing your audience and therefore how and what to write
The overall structure of your content
Techniques to keep your users engaged

Keyword research

An introduction to the process
Differentiating between primary and secondary keywords
Long tail and short tail keywords
The importance of researching and the best tools to use

Anatomy of SEO copy

Placement and density
Different types of embedded links and how to best use them
Headlines, other headings and tags
Number of keywords used
Overall dos and don'ts of SEO

Enhancements to focus on

Keeping your writing style optimised for tone and fluency
How to best incorporate your favourite keywords and how to avoid over-using them
Adjusting voice for different purposes and platforms

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31 years working with our clients

600+ Reviews

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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Useful Links

The SEO guide for developers, from Google – Official Google SEO Starter Guide
What is SEO? – Guide from Search Engine Land
The Beginner's Guide to SEO – Boost your rankings and traffic through search engine optimisation
What is SEO and how does it work? – Learn how to leverage SEO to drive traffic and generate quality leads.
AI in Digital Marketing - The Ultimate Guide – Excellent guide from the Digital Marketing Institute

Latest Help Station Articles

The Ultimate Guide to Using Internal, External and Back Links to Improve Your SEO

Why is keyword research so important to SEO?

The Role of Technical SEO in Keeping Your Website Search Engine Friendly