Marketing, Writing and Social Media Search Engine Optimisation Courses Copywriting for SEO

Copywriting for SEO | Training Course

Master copywriting for SEO. Learn to create compelling content that enhances search engine rankings, optimise marketing strategies and engage your target audience effectively.

1 day course 10am - 5pm Live Online or Classroom-based

What you will learn

Exploring SEO Copywriting, allowing for improved brand and client recognition.
How to engage clients through design, improving business engagement and trust.
Understanding how to integrate SEO in business plans.
How to effectively use written materials to increase conversion rates.
Exploring best methods for promoting brands using text content.
How to create a loyal customer base through creative and persuasive SEO.
Understanding how to test and implement new SEO techniques.

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We can tailor this course to you

If you have specific requirements, talk to us about customising this course to meet your exact needs.

Copywriting for SEO

The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.
Artful Dog Publishing
May 2026
SEO Advanced

Extremely friendly and helpful. Excellent knowledge and presentation.
Just Digital
July 2026
SEO Introduction

Amazing! Learnt so much.
Paulina M
July 2026
SEO Introduction

Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!
Charlotte E
July 2026
The course was great! Our tutor was great as well, very friendly and extremely knowledgeable. Thanks for the all the helpful links and appreciate the ongoing support too!
CPL One Limited
August 2026
I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
July 2026
I found it so easy to understand and it was so beneficial. The way our trainer went through everything made the course so easy to pick up and absorb all of the handy tricks and information.
Wren Kitchens
June 2026
Excellent training. Our trainer Lee was endlessly patient with questions and did not press on until we had understood. We covered everything needed to produce effective video posts in one day.
Office for Students
August 2026
Amazing! Looking forward to the follow-up course!
MOD
June 2026
The session on the 25th was brilliant, thank you. The SEs found it very useful and loved the trainer's tips and tricks to help us update our prototypes quickly.
Salesforce
July 2026
The course was very informative and practical. The formula of talk through watching a shared screen followed by doing it ourselves with Lee giving the step by step instructions was great.
MarketForceLive
July 2026
Lots of glowing comments from the first lot of training - especially about how good and engaging our trainer was - sounds like the team got a lot of benefit from it!
Dyson
August 2026
Fantastic two day course led by the very patient Lee! Covered everything we needed to get us started editing away from the course. Thank you!
Sunset + Vine
August 2026
The team was great, really friendly and welcoming and we had a brilliant 2 days with Tom! It's really helped to open our eyes regarding workflow. Everything we learned was invaluable.
Angling Direct
May 2026
This has been a fantastic course - really insightful and engaging and so much fun! Lee has been an excellent tutor and I'm excited to get creating on Photoshop!
Art Against Knives
May 2026

Copywriting for SEO

The course was really useful and our trainer was a great instructor. The course went at a good pace and there was lots of useful information here for us.
Artful Dog Publishing
May 2026
SEO Advanced

Extremely friendly and helpful. Excellent knowledge and presentation.
Just Digital
July 2026
SEO Introduction

Amazing! Learnt so much.
Paulina M
July 2026
SEO Introduction

Very in depth training, extremely useful tips! Can't wait to put them into practice! Thank you so much!
Charlotte E
July 2026
The course was great! Our tutor was great as well, very friendly and extremely knowledgeable. Thanks for the all the helpful links and appreciate the ongoing support too!
CPL One Limited
August 2026
I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
July 2026
I found it so easy to understand and it was so beneficial. The way our trainer went through everything made the course so easy to pick up and absorb all of the handy tricks and information.
Wren Kitchens
June 2026
Excellent training. Our trainer Lee was endlessly patient with questions and did not press on until we had understood. We covered everything needed to produce effective video posts in one day.
Office for Students
August 2026
Amazing! Looking forward to the follow-up course!
MOD
June 2026
The session on the 25th was brilliant, thank you. The SEs found it very useful and loved the trainer's tips and tricks to help us update our prototypes quickly.
Salesforce
July 2026
The course was very informative and practical. The formula of talk through watching a shared screen followed by doing it ourselves with Lee giving the step by step instructions was great.
MarketForceLive
July 2026
Lots of glowing comments from the first lot of training - especially about how good and engaging our trainer was - sounds like the team got a lot of benefit from it!
Dyson
August 2026
Fantastic two day course led by the very patient Lee! Covered everything we needed to get us started editing away from the course. Thank you!
Sunset + Vine
August 2026
The team was great, really friendly and welcoming and we had a brilliant 2 days with Tom! It's really helped to open our eyes regarding workflow. Everything we learned was invaluable.
Angling Direct
May 2026
This has been a fantastic course - really insightful and engaging and so much fun! Lee has been an excellent tutor and I'm excited to get creating on Photoshop!
Art Against Knives
May 2026

This Copywriting for SEO course includes

Authorised Certificate
Lifetime support after your course
Course materials
Live Instructor-led training

Refreshments all day
Latest Mac or PC ready to go
Authorised Trainers
Hands-on exercises

Course Dates

Location: Live Online London

Date	Location	Price (ex VAT)
Wed 30 Sep 2026	London	£345
Thu 29 Oct 2026	Live Online	£345
Mon 30 Nov 2026	London	£375
Thu 31 Dec 2026	Live Online	£375
Fri 22 Jan 2027	London	£395
Wed 10 Feb 2027	Live Online	£395
Mon 15 Mar 2027	London	£395
Wed 21 Apr 2027	Live Online	£395
Thu 13 May 2027	London	£395
Wed 16 Jun 2027	Live Online	£395

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Video success stories

Course Outline for Copywriting for SEO

Introduction

How content fits in to the SEO picture
Understanding the importance of content for SEO
How Google understands text

The SEO copywriting process

Knowing your audience and therefore how and what to write
The overall structure of your content
Techniques to keep your users engaged

Keyword research

An introduction to the process
Differentiating between primary and secondary keywords
Long tail and short tail keywords
The importance of researching and the best tools to use

Anatomy of SEO copy

Placement and density
Different types of embedded links and how to best use them
Headlines, other headings and tags
Number of keywords used
Overall dos and don'ts of SEO

Enhancements to focus on

Keeping your writing style optimised for tone and fluency
How to best incorporate your favourite keywords and how to avoid over-using them
Adjusting voice for different purposes and platforms

FAQs about the Copywriting for SEO course

Is this Copywriting for SEO course suitable for me?

This course is designed for people who are new to tailoring their copywriting to the needs of SEO or have been using doing this for a while but have never had formal training or who would like to learn best practice in copywriting for SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.

How is the content taught throughout the Copywriting for SEO course?

Our Copywriting for SEO course is extremely interactive. You will be using learning how to write copy oriented to SEO throughout the day, working through examples under the guidance of our trainer, who will be supporting you through each step.

What is the recommended number of people for the class when I attend the Copywriting for SEO course?

For private classes in Copywriting for SEO, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.

Should I attend the Copywriting for SEO course in person or live online?

For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.

What support is available after I attend the Copywriting for SEO course?

We offer ongoing support to our Copywriting for SEO course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.

Will I receive a certificate upon completion of my Copywriting for SEO course?

Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Copywriting for SEO course. Our certificates note our Authorised Training Centre status.

Copywriting for SEO — Team and Bespoke Training

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Our Clients

Who we work with

Latest Blog Articles

Search Engine Optimisation training abstract illustration representing search intent, content structure, keywords and optimisation workflow

The Ultimate Guide to Using Internal External and Back Links to Improve Your SEO

Why is keyword research so important to SEO

The Role of Technical SEO in Keeping Your Website Search Engine Friendly

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact requirements.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Transmedia is a leading UK provider of Authorised Adobe, Apple, and Claris FileMaker training, and a specialist in Artificial Intelligence training for business teams.

With over 32 years' experience and 150,000+ people trained, we deliver live online or in-classroom courses from our London training centre, including ChatGPT, Claude, Adobe Firefly, and generative AI for creative and marketing teams, alongside Adobe Creative Cloud, animation and video, coding, Figma, Google, Microsoft Office, and business skills: for individuals, corporate teams, and charities across the UK and worldwide.