Master copywriting for SEO. Learn to create compelling content that enhances search engine rankings, optimise marketing strategies and engage your target audience effectively.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring SEO Copywriting, allowing for improved brand and client recognition.
- How to engage clients through design, improving business engagement and trust.
- Understanding how to integrate SEO in business plans.
- How to effectively use written materials to increase conversion rates.
- Exploring best methods for promoting brands using text content.
- How to create a loyal customer base through creative and persuasive SEO.
- Understanding how to test and implement new SEO techniques.
We can tailor this course to you
If you have specific requirements, talk to us about customising this course to meet your exact needs.
This Copywriting for SEO course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Course Dates
| Date | Location | Price (ex VAT) | |
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| Fri 16 Jan 2026 | London |
£395
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| Fri 20 Feb 2026 | Live Online |
£395
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| Fri 20 Mar 2026 | London |
£395
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| Fri 17 Apr 2026 | Live Online |
£395
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| Fri 15 May 2026 | London |
£395
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| Fri 19 Jun 2026 | Live Online |
£395
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| Fri 17 Jul 2026 | London |
£395
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| Fri 21 Aug 2026 | Live Online |
£395
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| Fri 18 Sep 2026 | London |
£395
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| Fri 16 Oct 2026 | Live Online |
£395
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| Fri 20 Nov 2026 | London |
£395
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Course Outline for Copywriting for SEO
Introduction
- How content fits in to the SEO picture
- Understanding the importance of content for SEO
- How Google understands text
The SEO copywriting process
- Knowing your audience and therefore how and what to write
- The overall structure of your content
- Techniques to keep your users engaged
Keyword research
- An introduction to the process
- Differentiating between primary and secondary keywords
- Long tail and short tail keywords
- The importance of researching and the best tools to use
Anatomy of SEO copy
- Placement and density
- Different types of embedded links and how to best use them
- Headlines, other headings and tags
- Number of keywords used
- Overall dos and don'ts of SEO
Enhancements to focus on
- Keeping your writing style optimised for tone and fluency
- How to best incorporate your favourite keywords and how to avoid over-using them
- Adjusting voice for different purposes and platforms
FAQs about the Copywriting for SEO course
Is this Copywriting for SEO course suitable for me?
This course is designed for people who are new to tailoring their copywriting to the needs of SEO or have been using doing this for a while but have never had formal training or who would like to learn best practice in copywriting for SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Copywriting for SEO course?
Our Copywriting for SEO course is extremely interactive. You will be using learning how to write copy oriented to SEO throughout the day, working through examples under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Copywriting for SEO course?
For private classes in Copywriting for SEO, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Copywriting for SEO course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Copywriting for SEO course?
We offer ongoing support to our Copywriting for SEO course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Copywriting for SEO course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Copywriting for SEO course. Our certificates note our Authorised Training Centre status.
Copywriting for SEO — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Book NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
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We offer unlimited training support after your course.
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