Writing for Internal Publications
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Building an Editorial Strategy
- Content, Tone and Style
- Company news
- Features and Articles
- Reader Reaction
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
Building an Editorial Strategy
- Knowing the purpose and focus of an internal publication
- Researching your readers: the better you know them, the better you can target them
- Editorial focus: getting ideas from successful commercial role models
- How to identify and reinforce your editorial ‘voice’
Content, Tone and Style
- Balancing news and features
- Making corporate messages and directives relevant and inspiring
- How to keep the content interesting and readable
- Achieving the right look and feel for better traction with your readers
Company news
- Making the most of the news: setting readers’ expectations
- Sourcing stories and making them relevant
- Journalistic structures: using the inverted pyramid to hook and engage your readers
- Prioritising a dynamic mixture of stories
Features and Articles
- Generating feature ideas for broader or more detailed articles
- Sourcing subjects, people and ideas that will boost the feature content of your publication
- Using Q&A structures for maximum impact
- Using features to promote different departments, staff achievements and corporate success
Reader Reaction
- How to use your publication to build a community
- Encouraging responses: incentives and features to make your readers feel involved
- Reader forums: how focus groups can sharpen your editorial focus
- Contributors: how to encourage readers to come to you with ideas and stories that they would like to see in your publication
Our Clients
Our Recent Success Stories
Photoshop
Kiren's Story
Marketing Manager at Dataminer
InDesign
Sumble's Story
Graphic Designer at Houses of Parliament
Animate
Stuart's Story
Graphic Designer at S4C
600+ Reviews
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- 5 reasons why writing skills are essential for every job – Learn how to be proud of your writing skills!
- Article from Grammarly – Steps to help you make dramatic improvements to the quality of your writing
- 50 Free Resources That Will Improve Your Writing Skills – More than 50 useful and practical tools and resources that will help you to improve your writing skills
- Article from the Nielsen Norman Group – Another great article from the masters of web communication
How Copywriters can engage with AI
Embracing the Digital Revolution: Unlocking Efficiency and Growth for SMEs
Understanding Website Engagement and How to Improve It