Video Marketing With YouTube
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Strategic Overview
- Online Video Essentials
- Finding Audiences
- Producing Content
- Campaign Measurement and Making Continuous Improvements
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Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
Strategic Overview
- Corporate video, viral films and branded entertainment
- The impact of user-generated content (UGC)
- Defining your goals, metrics and budget
Online Video Essentials
- YouTube's business model
- How video on YouTube works
- The social sharing effect
- Comments and reviews
Finding Audiences
- YouTube branded pages
- Paying for promotion
- Pre-roll advertising
- Video SEO (Search Engine Optimisation)
Producing Content
- Briefing and working with video production companies
- How to brief, shortlist and choose the right supplier
- Producing content in-house
Campaign Measurement and Making Continuous Improvements
- Measuring views, click-throughts and duration
- Understanding audience demographics
- Integrating YouTube metrics into Google Analytics
The Future Of Online Video
- Understanding accessibility legislation
- Professional content versus user-generated content
- Continued growth and technological developments
- Changes in length, content type and audience expectations
- Balancing commerce and entertainment
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Our Clients
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
SEE COURSESClassroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
SEE COURSESPrivate Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- YouTube marketing: a complete guide – Master YouTube marketing from the Sprout Social guide
- Understand YouTube marketing with the help of HubSpot – A complete guide to creating, promoting and optimising your video content
- Understand how to grow your business with YouTube ads – Official YouTube page
- A beginner's guide to YouTube marketing – Read about starting - and growing - a YouTube channel from scratch