Video Marketing With YouTube

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Strategic Overview
  • Online Video Essentials
  • Finding Audiences
  • Producing Content
  • Campaign Measurement and Making Continuous Improvements

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Enquire Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

Enquire Now

Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.


This course shows delegates how to use YouTube to market their business to millions of people for next to nothing. It explains how to use web videos to reach out to current and potential customers, build more personal relationships with their client base and reap the benefits of this creative indirect marketing strategy.

Course Outline

Strategic Overview

  • Corporate video, viral films and branded entertainment
  • The impact of user-generated content (UGC)
  • Defining your goals, metrics and budget

Online Video Essentials

  • YouTube's business model
  • How video on YouTube works
  • The social sharing effect
  • Comments and reviews

Finding Audiences

  • YouTube branded pages
  • Paying for promotion
  • Pre-roll advertising
  • Video SEO (Search Engine Optimisation)

Producing Content

  • Briefing and working with video production companies
  • How to brief, shortlist and choose the right supplier
  • Producing content in-house

Campaign Measurement and Making Continuous Improvements

  • Measuring views, click-throughts and duration
  • Understanding audience demographics
  • Integrating YouTube metrics into Google Analytics

The Future Of Online Video

  • Understanding accessibility legislation
  • Professional content versus user-generated content
  • Continued growth and technological developments
  • Changes in length, content type and audience expectations
  • Balancing commerce and entertainment

Our Clients

Our Recent Success Stories

eLearning Training


Julie's Story

Learning Technologist at Imperial College

InDesign Training


Amy's Story

Graphic Designer at Bedfont Scientific

InDesign Training


Cassie's Story

Designer at Dixon Interiors

30 years working with our clients
Five Star Training Five Star Training Five Star Training Five Star Training Five Star Training   600+ Reviews

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.


Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.


Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.


Latest Help Station Articles