Video Skills for Digital Marketing


  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    October 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    August 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    August 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    August 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    August 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    August 2024
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    September 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    August 2024
  • Great delivery, enjoyable training session.

    August 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Introduction
  • Video and social media
  • Video and SEO
  • Video Content
  • Filming and equipment
FULL OUTLINE
  • Social Media Marketing Introduction

    Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.

    MICROBIOLOGY SOCIETY
    October 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    August 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    August 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    August 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    August 2024
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    August 2024
  • LinkedIn Fundamentals for Business

    I have been very impressed with the trainer and I thought the course was very good.

    Leaders Roman Group
    September 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    August 2024
  • Great delivery, enjoyable training session.

    August 2024

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

Marketers in all sectors and industries are increasingly using videos to promote their products and services. As a very direct and personal medium, video can help build a brand and establish lasting relationships with customers. Whether it's for landing pages, in social media, in webinars or within emails, video just engages audiences more effectively - which is why marketers are investing significant time and money in online video budgets. Our one day course teaches the importance of video in digital marketing and explains why you should join those who have already reaped the benefits of adding digital video to your marketing mix. Whether you decide to outsource your video content creation or do it yourself,we'll show you how to maximise your sales by using video effectively. Topics covered include Video and Social Media, why social networks are focusing on video, what is native video and why is it important, the value of live streaming, video and SEO and video content creation.
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Course Outline

Introduction

  • The changing role of video in digital marketing
  • Why it is a vital part of your digital strategy

Video and social media

  • Why social networks are focusing on video
  • What is native video and why is it important
  • The value of live streaming

Video and SEO

  • How video improves your website SEO
  • How video affects sales conversion
  • Why YouTube is your best website video option

Video Content

  • Differentiating your audience
  • What makes good content
  • The principles of content marketing

Filming and equipment

  • Basic tools
  • Lighting and camera position
  • Maintaining engagement
  • Basic editing

Our Clients

Our Recent Success Stories

InDesign Training

InDesign

Sumble's Story

Graphic Designer at Houses of Parliament

Sketch Training

Sketch

Mark's Story

Graphic Designer at Just Eat

Resolve Training

Resolve

Greg's Story

Head of Video at Hurst UK

30 years working with our clients
Five Star Training Five Star Training Five Star Training Five Star Training Five Star Training   600+ Reviews

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

SEE COURSES

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