Search Engine Optimisation Advanced | Training Course
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Creating and Using Sitemaps
- Developing a link building strategy
- Using Social Media
- Link Analysis
- Keywords
- On-page site-wide SEO techniques for optimisation
- Advanced SEO copywriting
- Advanced technical SEO tools
We offer Search Engine Optimisation Advanced as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.
Search Engine Optimisation Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowSearch Engine Optimisation Team Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowSearch Engine Optimisation Advanced — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
FAQs about the Search Engine Optimisation Advanced course
Is this Search Engine Optimisation (SEO) Advanced course suitable for me?
This course is designed for people who have experience in SEO or have already attended one of our SEO training courses or who would like to further their knowledge of best practice in SEO. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Search Engine Optimisation Advanced course?
Our Search Engine Optimisation Advanced course is extremely interactive. You will be learning advanced SEO techniques throughout the day, working through examples and live projects under the guidance of our trainer, who will be supporting you through each step.
How many people are likely to be in the class when I attend the Search Engine Optimisation Advanced course?
For private classes in Search Engine Optimisation Advanced, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Search Engine Optimisation Advanced course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Search Engine Optimisation Advanced course?
We offer ongoing support to our Search Engine Optimisation Advanced course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Will I receive a certificate upon completion of my Search Engine Optimisation Advanced course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Search Engine Optimisation Advanced course. Our certificates note our Authorised Training Centre status.
Overview of Search Engine Optimisation Advanced
Course Outline for Search Engine Optimisation Advanced
Creating and Using Sitemaps
- Google sitemaps
- ROR sitemaps
- Creating sitemaps using specialised tools
- Syndicating articles that link to your sitemap
Developing a link building strategy
- Generating inbound traffic
- Translating your website Into other languages
- Localisation and getting found in Local Search
- Understanding "Link Bait"
- Link Bait and viral marketing on the Web
- Creating content many people will want to link to naturally
Using Social Media
- Building an online network and reputation
- Using Twitter, Facebook, LinkedIn and others to generate traffic
Link Analysis
- Link popularity and page rank
- Trust rank and authority
- Other link analysis algorithms
- Search Engine Operators
Keywords
- Choosing keyword phrases that convert
- Analysing your site and competitors' sites using keyword density analysis
- Understand link reputation and how to increase link popularity
On-page site-wide SEO techniques for optimisation
- Optimising the site and site structure
- Code optimisation and standards compliance
- Site architecture issues and data organisation
- Semantic web and website accessibility
- Reorganising and repurposing content
- Avoiding duplicate content penalties
Advanced SEO copywriting
- Making text scannable
- Targeting keywords
- Latent semantic indexing
- Adjusting keyword density
Advanced technical SEO tools
- Using a robots.txt file
- Robots meta tag
- URL rewriting
The 'Big Picture'
- Understanding trends in web use, search techniques, and where the web is going
Improving the user experience
- Determining visitor behaviour patterns
- Understanding how people engage with websites using Eyetracker research
- Using clicktrails and heatmaps to plan and improve your site layout
- Understanding and planning 'linear path' improvement
- Planning site and content
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Why Transmedia?
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We offer unlimited training support after your course.
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Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- The SEO guide for developers, from Google – Official Google SEO Starter Guide
- What is SEO? – Guide from Search Engine Land
- The Beginner's Guide to SEO – Boost your rankings and traffic through search engine optimisation
- What is SEO and how does it work? – Learn how to leverage SEO to drive traffic and generate quality leads.
- AI in Digital Marketing - The Ultimate Guide – Excellent guide from the Digital Marketing Institute
Latest Blog Articles
The Ultimate Guide to Using Internal, External and Back Links to Improve Your SEO
Why is keyword research so important to SEO?
The Role of Technical SEO in Keeping Your Website Search Engine Friendly