Search Engine Optimisation Advanced
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Creating and Using Sitemaps
- Developing a link building strategy
- Using Social Media
- Link Analysis
- Keywords
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire NowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
Creating and Using Sitemaps
- Google sitemaps
- ROR sitemaps
- Creating sitemaps using specialised tools
- Syndicating articles that link to your sitemap
Developing a link building strategy
- Generating inbound traffic
- Translating your website Into other languages
- Localisation and getting found in Local Search
- Understanding "Link Bait"
- Link Bait and viral marketing on the Web
- Creating content many people will want to link to naturally
Using Social Media
- Building an online network and reputation
- Using Twitter, Facebook, LinkedIn and others to generate traffic
Link Analysis
- Link popularity and page rank
- Trust rank and authority
- Other link analysis algorithms
- Search Engine Operators
Keywords
- Choosing keyword phrases that convert
- Analysing your site and competitors' sites using keyword density analysis
- Understand link reputation and how to increase link popularity
On-page site-wide SEO techniques for optimisation
- Optimising the site and site structure
- Code optimisation and standards compliance
- Site architecture issues and data organisation
- Semantic web and website accessibility
- Reorganising and repurposing content
- Avoiding duplicate content penalties
Advanced SEO copywriting
- Making text scannable
- Targeting keywords
- Latent semantic indexing
- Adjusting keyword density
Advanced technical SEO tools
- Using a robots.txt file
- Robots meta tag
- URL rewriting
The 'Big Picture'
- Understanding trends in web use, search techniques, and where the web is going
Improving the user experience
- Determining visitor behaviour patterns
- Understanding how people engage with websites using Eyetracker research
- Using clicktrails and heatmaps to plan and improve your site layout
- Understanding and planning 'linear path' improvement
- Planning site and content
Our Clients
Our Recent Success Stories
InDesign
Sumble's Story
Graphic Designer at Houses of Parliament
Sketch
Mark's Story
Graphic Designer at Just Eat
InDesign
Amy's Story
Graphic Designer at Bedfont Scientific
600+ Reviews
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- The SEO guide for developers, from Google – Official Google SEO Starter Guide
- What is SEO? – Guide from Search Engine Land
- The Beginner's Guide to SEO – Boost your rankings and traffic through search engine optimisation
- What is SEO and how does it work? – Learn how to leverage SEO to drive traffic and generate quality leads.
- AI in Digital Marketing - The Ultimate Guide – Excellent guide from the Digital Marketing Institute
The Ultimate Guide to Using Internal, External and Back Links to Improve Your SEO
Why is keyword research so important to SEO?
The Role of Technical SEO in Keeping Your Website Search Engine Friendly