Public Relations Introduction


  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    August 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    August 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    August 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    August 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    August 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.

    KPMG
    August 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    August 2024
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    August 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Definitions
  • PR planning
  • Creativity
  • Public relations activities
  • Integrated PR
FULL OUTLINE
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    August 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    August 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    August 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    August 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    August 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.

    KPMG
    August 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    August 2024
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    August 2024

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Overview

This course provides a thorough overview of the role that integrated PR can play in communicating the aims, objectives and achievements of an organisation. It explains how PR is used to reach and influence stakeholders and also how PR can integrate or support the other communications skills of media, marketing and advertising. The course is presented as an interactive workshop, working in teams, on real life PR campaigns.
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Course Outline

Definitions

  • The role of public relations
  • The PR process
  • The approach to PR planning and the public relations professional

PR planning

  • Producing the draft strategy
  • Developing the strategy
  • The core brief, objectives and evaluation
  • Financial management
  • Stakeholder management

Creativity

  • Creating and reinforcing corporate and campaign public relations

Public relations activities

  • The PR communications mix

Integrated PR

  • Media relations
  • Marketing and promotion

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