Marketing Communications


  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    August 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    August 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    August 2024
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    August 2024
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    August 2024
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    August 2024
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    August 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    August 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    August 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    August 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Definitions
  • The Advertising Business
  • Direct Marketing
  • Sales Promotion
  • The Future of Marketing Communications
FULL OUTLINE
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    August 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    August 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    August 2024
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    August 2024
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    August 2024
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    August 2024
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    August 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    August 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    August 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    August 2024

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

This course introduces effective marketing communications, and the different media and techniques that marketers employ. Advertising, direct marketing, e-marketing and sales promotion are all vital parts of the mix, but you'll also learn about newer techniques that have become popular with the rise of social media, blogging, podcasting and effective participation in social networking spaces. Topics covered include Definitions, the Advertising business, Direct marketing, Sales promotion and the Future of marketing communications.
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Course Outline

Definitions

  • What do we mean by marketing communications?
  • What makes â€"marcoms” different from marketing?

The Advertising Business

  • The role of agencies
  • Principles of successful advertising
  • Judging creative work
  • Measuring your effectiveness

Direct Marketing

  • Direct mail that really works
  • Email with impact
  • Other ways of forming direct relationships

Sales Promotion

  • Different offers to the customer
  • Advantages and disadvantages of sales promotion campaigns

The Future of Marketing Communications

  • Web 2.0 and user-generated content
  • Guerrilla marketing
  • Viral marketing

Our Clients

Our Recent Success Stories

InDesign Training

InDesign

Amy's Story

Graphic Designer at Bedfont Scientific

InDesign Training

InDesign

Cassie's Story

Designer at Dixon Interiors

Photoshop Training

Photoshop

Karen's Story

Picture Editor at Reach PLC

30 years working with our clients
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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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