Using LinkedIn for Business Development and Marketing | Training Course

Using LinkedIn for Business Development and Marketing

The trainer had great experience and was very patient.
Kieran M
February 2025
Using LinkedIn for Business Development and Marketing

Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.
RAF
January 2025
Social Media Content Marketing Introduction

Lovely accommodation and atmosphere. The training was well structured and clear.
Alistair Sawday Publishing
January 2025
Social Media Content Marketing Introduction

The course was an excellent experience and will further my career opportunities.
Adjective Graphic Design
January 2025
Absolutely top quality training and facilities.
National Museum of Wales
January 2025
LinkedIn Fundamentals for Business

I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
February 2025
Social Media Marketing Introduction

Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.
MICROBIOLOGY SOCIETY
February 2025
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

February 2025
Great delivery, enjoyable training session.

February 2025

Course Facts

1 day course
Our Trainers are Authorised Professionals
Live Online or Classroom-based
Certificate of completion
Maximum class size of 6 for scheduled courses
Unlimited support after your course
Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

Introduction to LinkedIn as a business development tool
Building a client focused Personal profile
Identifying prospects, contacts and opportunities
Engagement and warm introductions on LinkedIn
Inbound marketing opportunities and raising your profile
Integration and best practice

FULL OUTLINE

Related Courses

Using LinkedIn for Business Development and Marketing

The trainer had great experience and was very patient.
Kieran M
February 2025
Using LinkedIn for Business Development and Marketing

Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.
RAF
January 2025
Social Media Content Marketing Introduction

Lovely accommodation and atmosphere. The training was well structured and clear.
Alistair Sawday Publishing
January 2025
Social Media Content Marketing Introduction

The course was an excellent experience and will further my career opportunities.
Adjective Graphic Design
January 2025
Absolutely top quality training and facilities.
National Museum of Wales
January 2025
LinkedIn Fundamentals for Business

I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
February 2025
Social Media Marketing Introduction

Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.
MICROBIOLOGY SOCIETY
February 2025
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

February 2025
Great delivery, enjoyable training session.

February 2025

We offer Using LinkedIn for Business Development and Marketing as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.

Social Media Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Enquire Now

Social Media Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

Enquire Now

Using LinkedIn for Business Development and Marketing — Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Overview of Using LinkedIn for Business Development and Marketing

LinkedIn is still the pre-eminent online business networking tool with fast approaching 1 billion members worldwide. It is a powerful business tool offering huge opportunities for businesses and individuals alike in the areas of sales, business development, inbound marketing, referrals, real-time research, relationship building and much more. In this course, we open up the opportunities that exist and not only introduce the key building blocks available to promote and build sales and business channels, but also look at the practical steps so that you never have to feel that you are on LinkedIn, but don't really know how to use it. Topics covered include Introduction to LinkedIn as a business development tool, Building a client focused personal profile, Identifying prospects, contacts and opportunities, Engagement and warm introductions on LinkedIn, Inbound marketing opportunities and raising your profile and Integration and best practice.

Course Outline for the Using LinkedIn for Business Development and Marketing Training Course

Introduction to LinkedIn as a business development tool

Understanding LinkedIn as part of your sales and marketing toolkit
Introducing LinkedInâ€™s Social Selling Index and how to improve yours
Using LinkedInâ€™s settings to customise and use the site effectively
Benefits of LinkedIn Premium accounts

Building a client focused Personal profile

Develop your Personal profile to best attract your target audience
Use the Profile as a pre-sales and Social Proof tool supporting your business activity
Make sure your Introduction Card presents you and your services/products in the way prospects will remember
8 key areas that you need to get right on your Personal Profile
Create your About section to deliver your key messages effectively
What to include in your Featured area and how to build in Calls to Action
Use imagery and graphics to grab attention and enhance your visibility and credibility

Identifying prospects, contacts and opportunities

Build your real world network around you and understand how to use that effectively
Use LinkedInâ€™s advanced search to target new prospects by job title, location, industry and other key criteria
Find target companies and identify key stakeholders to approach
Tap into your connections to create referral opportunities
Build warm opening using connection and past activities
Successful ways to connect (and some to avoid)

Engagement and warm introductions on LinkedIn

Find and develop conversations with key stakeholders within target organisations or bodies
Identify where past clients are working to leverage introductions
Use 7 key channels to create warm introductions to your Ideal Customer Profiles
Find Conversations, Groups and Events where you can represent the organisation effectively
Using voice and video options in your engagement channels

Inbound marketing opportunities and raising your profile

Market and maintain visibility with your LinkedIn connections
Create business awareness and sales interest using Posts
Building a Content marketing plan for LinkedIn
Understand the benefits of the posting options available including video, document, polls and more
Supporting Company posts to best effect for company visibility
Tap into the direct marketing opportunities
Understanding whatâ€™s available from Events and Newsletters to LinkedIn Live