How to write effectively
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
We can tailor this course to you
If you have specific requirements, talk to us about customising this course to meet your exact needs.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
Enquire NowTeam Training and Bespoke Sessions
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
The course begins by learning how to interpret a brief, to ensure that your writing meets objectives and expectations. Next, there's a focus on keeping your audience at the centre of your writing, to keep them fully engaged. We then move into planning and structure, understanding the inverted pyramid model and how to present content for mobile and tablets.
The course wraps up by learning how to adapt copy for different types of content, ensuring your writing is effective across various platforms and purposes. By the end of the course you'll have the skills to write engaging, structured and audience-focused content for any format.
Course Outline
The brief
- How a brief works
- What should be included
- How to outline your article from the beginning
- Identifying intended outcomes and calls to action in your readers
Audience
- Keeping your audience at the forefront of your work
- Catering to their needs and presenting information they want to see
- Developing your tone of voice across different areas of your site to maximise growth
Planning and structure
- Master the inverted pyramid
- How to present your content on mobile/tablets
- The principle types of readers every article will have
Adapting copy
- Writing effectively for a range of different pieces
- Short form and long form content
- Writing consistently and with a recognisable style
- Always engaging your audience
Our Clients
Our Recent Success Stories
Animate
Stuart's Story
Graphic Designer at S4C
Photoshop
Karen's Story
Picture Editor at Reach PLC
eLearning
Julie's Story
Learning Technologist at Imperial College
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Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
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Classroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
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Private Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- 5 reasons why writing skills are essential for every job – Learn how to be proud of your writing skills!
- Article from Grammarly – Steps to help you make dramatic improvements to the quality of your writing
- 50 Free Resources That Will Improve Your Writing Skills – More than 50 useful and practical tools and resources that will help you to improve your writing skills
- Article from the Nielsen Norman Group – Another great article from the masters of web communication
How Copywriters can engage with AI
Embracing the Digital Revolution: Unlocking Efficiency and Growth for SMEs
Understanding Website Engagement and How to Improve It