Feature Writing
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- How Features Work
- The Value of Good Research
- Planning Features
- Writing Features
- Interviewing for Features
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
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Group bookings provide you with the most cost-effective way to train your team.
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Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.
Overview
Course Outline
How Features Work
- Reasons why publications and brochures use feature-type articles to attract and inform their readers
- The different types of feature, from interview-based profiles to case studies and news-led reportage
- Identifying where a feature-based approach could add impact to your written communications
The Value of Good Research
- Planning the research arc to meet your deadline
- Using the Internet to establish the cornerstones of your review
- Identifying the best sources for information
- Coming up with the right questions
Planning Features
- Coming up with the right structure for your article
- Deciding what your reader needs to know
- Choosing the best angle on your subject
- Ordering the feature content for maximum impact
Writing Features
- Cracking intros: how to craft the vital lead paragraph and deliver the USP of your story up front
- Developing the story: the art of good transitions
- Bold conclusions: ending features with a bang rather than a whimper
- Using the Q & A format
Interviewing for Features
- Getting the most out of tricky interview subjects
- Making the time work for you, whether you have ten minutes or an hour
- The questions most likely to get results
- Listening for the best quotes so that voices add substance to your content
Our Clients
Why Transmedia?
Unlimited Training Support
We offer unlimited training support after your course.
Bespoke Training Solutions
Customised training and software solutions based on your exact specification.
Worldwide Creative Skills Training
Join our authorised training courses live online from anywhere in the world.
Authorised Training Professionals
Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.
Courses Live Online
Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.
SEE COURSESClassroom Training
Join us at one of our Authorised Training Centres for a traditional classroom-based experience.
We have everything ready for you to have the best training experience.
SEE COURSESPrivate Courses
One-to-one tuition or a private group training with just you or your colleagues.
We can train you live online, at one of our centres or onsite, wherever you are located.
SEE COURSESUseful Links
- 5 reasons why writing skills are essential for every job – Learn how to be proud of your writing skills!
- Article from Grammarly – Steps to help you make dramatic improvements to the quality of your writing
- 50 Free Resources That Will Improve Your Writing Skills – More than 50 useful and practical tools and resources that will help you to improve your writing skills
- Article from the Nielsen Norman Group – Another great article from the masters of web communication