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Effective Media Relations | Training Course


  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    February 2025
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    February 2025
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    February 2025
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    January 2025
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    January 2025
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    February 2025
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    January 2025
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    January 2025
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    January 2025
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    February 2025
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    January 2025
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    February 2025
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    January 2025
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    January 2025
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    January 2025

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Definitions
  • Managing effective media relations
  • Crisis management
FULL OUTLINE
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    February 2025
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    February 2025
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    February 2025
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    January 2025
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    January 2025
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    February 2025
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    January 2025
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    January 2025
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    January 2025
  • Professional Copywriting

    This was a very engaging course. As a 'newbie', I found it easy to follow and understand. My trainer was extremely encouraging and I thoroughly enjoyed the course.

    Oak Furnitureland
    February 2025
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    January 2025
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    February 2025
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    January 2025
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    January 2025
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    January 2025

We offer Effective Media Relations as a private course, which means the course content can be fully customised to your exact learning requirements and run on your preferred dates.

Communications and Marketing Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Communications and Marketing Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Effective Media Relations — Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.

Overview of Effective Media Relations

This course provides a clear understanding of the media, including how it works, what it wants (and does not want) and how you can achieve the optimum media coverage for your organisation. You will understand the difference between pro-active and re-active media relations, the different ways to reach and influence journalists and how and when to use them. This is an interactive workshop, which will give you the chance to work in teams on real life media relations projects.
Read More...

Course Outline for the Effective Media Relations Training Course

Definitions

  • What is the media?
  • The value of the media
  • The media relations mix
  • Pro-active and re-active media relations

Managing effective media relations

  • Understanding journalists and developing relationships
  • Securing media coverage
  • The requirements of the print, broadcast and e-media
  • Producing the news release
  • Responding to and utilising media coverage

Crisis management

  • How to utilise media relations to best effect during a crisis

Our Clients

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