Master effective media relations. Learn from experts to optimise communication, enhance brand reputation and boost marketing strategies for business leaders and marketing professionals alike.
1 day course 10am - 5pm Live Online or Classroom-based
What you will learn
- Exploring media channels to promote a brand.
- How to engage the media and clients.
- Understanding how to communicate with a defined tone and style to create the best brand image.
- How to create press releases and advertising materials.
- Exploring social media as a valuable media outlet to promote content and a brand image.
- How to use best mediums to connect with an audience.
- Understanding how to create a positive working environment.
This Effective Media Relations course includes
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Authorised Certificate
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Lifetime support after your course
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Course materials
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Live Instructor-led training
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Refreshments all day
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Latest Mac or PC ready to go
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Authorised Trainers
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Hands-on exercises
Book this course
We offer Effective Media Relations as a private course.
You can select a date which suits you or your team.
The course content can be fully customised to your exact learning requirements.
Request datesCourse Outline for Effective Media Relations
Definitions
- What is the media?
- The value of the media
- The media relations mix
- Pro-active and re-active media relations
Managing effective media relations
- Understanding journalists and developing relationships
- Securing media coverage
- The requirements of the print, broadcast and e-media
- Producing the news release
- Responding to and utilising media coverage
Crisis management
- How to utilise media relations to best effect during a crisis
FAQs about the Effective Media Relations course
Will I receive a certificate upon completion of my Effective Media Relations course?
Yes, you'll receive a certificate of completion from Transmedia, demonstrating your knowledge and attendance on our Effective Media Relations course. Our certificates note our Authorised Training Centre status.
Is this Effective Media Relations course suitable for me?
This course is designed for people who are new to Effective Media Relations or have been using Effective Media Relations for a while but have never had formal training or who would like to learn best practice in Effective Media Relations. If you are have any questions about whether the course could meet your needs, please speak to our customer service team, who will be delighted to advise you.
How is the content taught throughout the Effective Media Relations course?
Our Effective Media Relations course is extremely interactive. You will be working to understand effective media relations throughout the day, under the guidance of our trainer, who will be supporting you through each step.
What is the recommended number of people for the class when I attend the Effective Media Relations course?
For private classes in Effective Media Relations, we recommend a maximum of 8 to 10 people from the same company in the class. Please ask our customer service team to help you find the right balance of people per class and the number of days training you need.
Should I attend the Effective Media Relations course in person or live online?
For in-person courses at our London training centre, you will receive a warm personal welcome, your choice of the latest Mac or PC and morning and afternoon refreshments. If you prefer to attend remotely, rest assured that you will be taught live by the same experts that deliver our in-person courses, covering the same training content, using the same exercises and materials. A second monitor is recommended but not essential.
What support is available after I attend the Effective Media Relations course?
We offer ongoing support to our Effective Media Relations course attendees through email and by arrangement, phone calls. You are welcome to ask any questions on topics covered during training. Our trainer will always do their best to explain principles and help you with any issues you encounter.
Effective Media Relations — Team and Bespoke Training
Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
- Sessions can be run online or in person, on your site or at our London training centre.
- We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
- Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
- We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT, depending on the course and number of people.
Costs include all preparation time to customise the course to your exact requirements.
Private One-to-One Training
One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.
Enquire nowTeam Training for Companies
Group bookings provide you with the most cost-effective way to train your team.
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