Creating a Marketing Plan


  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.

    KPMG
    August 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    August 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    August 2024
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    August 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    August 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    August 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    August 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    August 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    August 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Definitions
  • Review of Mission, Vision, and Value statements
  • The external planning process
  • The internal planning process
  • Linking results to decisions and actions
FULL OUTLINE
  • Professional Copywriting

    Our trainer was engaging and delivered the content well. It provoked a lot of discussion and was really good food for thought on how we do things as a company.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer's style was well suited to my way of learning (which is challenging for most lecturers). He is extremely patient and so very knowledgeable.

    KPMG
    August 2024
  • Professional Copywriting

    The trainer was extremely knowledgeable and delivered the course exceptionally well. Content was concise and certainly left me with a list of very useful takeaways.

    Dermalogica
    August 2024
  • Professional Copywriting

    The course was brilliant and included engaging content that was both insightful and useful. The trainer was a fountain of knowledge and presented the course in a really digestible and enjoyable way.

    August 2024
  • Professional Copywriting

    Fantastic teacher. His genuine interest in the topic of Copywriting and his curiosity were contagious. The whole room being focused until the last minute. 5/5 stars!

    Ogilvy
    August 2024
  • Professional Copywriting

    Amazing workshop! A lot of learnings to take away!! Interested throughout.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was fantastic, engaging and shared the content with such ease for easy digestion. I've taken so much away from the course and implemented lots already. Thank you for such a wonderful day.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my every day role. Our trainer managed to convey a lot of information. The best course I've been on for a long time!

    Dermalogica UK
    August 2024
  • Professional Copywriting

    Good course with good people :)

    Microbiology Society
    August 2024
  • Professional Copywriting

    I found the course interesting and will definitely be applying the learnings to my everyday role. Our trainer was very engaging and managed to convey a lot of information in the time available. The best course I've been on for a long time!

    Dermalogica
    August 2024
  • Professional Copywriting

    Was a comprehensive day for an introductory course. Training was clear, I enjoyed the interactive tasks and it was all applicable to the work that I do in copywriting for my company.

    Dermalogica
    August 2024
  • Professional Copywriting

    I found the course extremely helpful and can definitely apply what I have learnt into my role as a designer. I now know when to go back to the marketeer with any feedback on the purpose of the copy.

    Dermalogica
    August 2024
  • Professional Copywriting

    Our trainer was calm, reassuring and passionate about the course.

    Torpedo Group
    August 2024
  • Professional Copywriting

    I found the course eye opening. It gave me an insight into the importance of being open minded when copywriting.

    Dermalogica
    August 2024
  • Professional Copywriting

    Great delivery, was kept engaged the whole day.

    Ogilvy
    August 2024

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Overview

To provide candidates with an outline Marketing Plan and some key tools to use in its construction.
Read More...

Course Outline

Definitions

  • What is a marketing plan?
  • What is contained within a marketing plan?

Review of Mission, Vision, and Value statements

  • How is value created?
  • Business Models
  • How to measure a good statement from a bad one

The external planning process

  • Creating a market research plan
  • What is proof?
  • How much needs to be done?
  • Tools for analysing:
  • - The competitive landscape - Customers - Other relevant factors

The internal planning process

  • What are we good at?
  • A competency framework (people)
  • Product and service audit
  • Culture – what do we like doing?

Linking results to decisions and actions

  • Making good decisions
  • Creating the formal plan for implementation
  • Creating the flexible plan for implementation

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