Creating a Digital and Social Media Strategy Training – Live Online or Classroom

Social Media Training by industry professionals

Creating a Digital and Social Media Strategy

Creating a Digital and Social Media Strategy

Absolutely top quality training and facilities.
National Museum of Wales
August 2024
Using LinkedIn for Business Development and Marketing

The trainer had great experience and was very patient.
Kieran M
August 2024
Using LinkedIn for Business Development and Marketing

Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.
RAF
August 2024
Social Media Marketing Introduction

Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.
MICROBIOLOGY SOCIETY
October 2024
Social Media Content Marketing Introduction

The course was an excellent experience and will further my career opportunities.
Adjective Graphic Design
August 2024
LinkedIn Fundamentals for Business

I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
September 2024
Social Media Content Marketing Introduction

Lovely accommodation and atmosphere. The training was well structured and clear.
Alistair Sawday Publishing
August 2024
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

August 2024
Great delivery, enjoyable training session.

August 2024

Course Facts

1 day course
Our Trainers are Authorised Professionals
Live Online or Classroom-based
Certificate of completion
Maximum class size of 6 for scheduled courses
Unlimited support after your course
Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

Introduction
Looking at digital and social media today
Identifying your proposition
Understanding different ways to drive traffice
Knowing how to get people to take action through stories

FULL OUTLINE

Related Courses

Creating a Digital and Social Media Strategy

Absolutely top quality training and facilities.
National Museum of Wales
August 2024
Using LinkedIn for Business Development and Marketing

The trainer had great experience and was very patient.
Kieran M
August 2024
Using LinkedIn for Business Development and Marketing

Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.
RAF
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Amazing, thank you for the slides! The course was great, it gave me a deeper understanding of how best to work with each social media channel and how that knowledge can help to elevate our company.
MICROBIOLOGY SOCIETY
October 2024
Social Media Content Marketing Introduction

The course was an excellent experience and will further my career opportunities.
Adjective Graphic Design
August 2024
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I have been very impressed with the trainer and I thought the course was very good.
Leaders Roman Group
September 2024
Social Media Content Marketing Introduction

Lovely accommodation and atmosphere. The training was well structured and clear.
Alistair Sawday Publishing
August 2024
An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

August 2024
Great delivery, enjoyable training session.

August 2024

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Enquire Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

Sessions can be run online or in person, on your site or at our London training centre.
We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

This one day course will provide students with the knowledge to have a strategy created that can be executed after the workshop. They will know what digital and social media best practice looks like, aligned with your objectives. They will be able to use skills and resources to deliver and manage a digital strategy and apply a planning process to all stages of the digital and social media life-cycle, to ultimately help monetise their pipeline and stand out from the competition. They will also be able to evaluate appropriate channels, tools, engagement techniques and metrics and understand and feel confident when executing their digital and social media strategy.

Course Outline

Introduction

Introduction to the day and trainer
Introduction to agenda and course objectives

Looking at digital and social media today

Explaining current digital and social media and how it has changed over time
Breaking down the 2 factors that drive all online activity
Looking at a proven and tested framework to help build your strategy

Identifying your proposition

Explaining what you do in a clear, concise manner across multiple platforms
Finding catchy slogans, keywords or phrases

Understanding different ways to drive traffice

Demonstrating ways to be creative and fun when creating content that works
Creating and establishing yourself on visual platforms like Instagram and YouTube
Looking at traffic drivers such as social media advertising
Understanding Search marketing in 2019.

Knowing how to get people to take action through stories

Structuring and telling stories online to move people along the user journey
Identifying customer wants, needs and challenges and how to support them

Building relationships and engagement

Building relations, communities and interactions on social media
Creating and establishing yourself on networks like Facebook, LinkedIn and Twitter.
Looking at best practice monitoring and engagement techniques.