Blogging for your business


Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Blogging Formats
  • Essential Elements
  • Good Blogging Practice
  • Connecting with your audience
  • Long term blogging strategies
FULL OUTLINE

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

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Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

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Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

A successful blog can make a significant impact on a business, its marketing success and its customer relationships. It can help CEOs and other leaders to establish themselves as experts in their field and build long-term relationships with their peers and clientele. Our course will enable those who want to build their expertise in blogging to practise and improve various techniques for engaging their readers, encouraging comment, and creating a blogging ‘voice'. The course starts by exploring good and bad examples and how to use the blogs of others to gain exposure. We then move on to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers. We help you understand keyword and phrase integration, improve writing styles and structures, create impactful headlines, proof-read blog copy and maximise the potential of links. By the end of the course, you'll have learned a considerable amount about the process of content creation, promotion, and fostering interaction on your blog, which will in turn help you to grow your business.
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Course Outline

Blogging Formats

  • Defining the purpose and target audience of your blog
  • How different formats suit different aims
  • How blogging is different from journalism or business copywriting
  • Matching the words with the look and feel of your blog

Essential Elements

  • Identifying key words and phrases
  • Using key words and phrases discreetly in your blog
  • Devising the best length and frequency for your posts
  • E.A.T. (Expertise, Authoritativeness and Trustworthiness) Google Algorithm

Good Blogging Practice

  • Planning content and themes
  • Good structure for SEO and readers
  • Good writing practice
  • Why proofreading before publishing is essential
  • Hands on with Wordpress.com

Connecting with your audience

  • Tone of voice
  • Marketing your blog effectively
  • Managing comments and feedback
  • Attracting new readers

Long term blogging strategies

  • Coming up with ideas and opportunities for posts
  • Using the blog to personalise your brand or business
  • Inviting guest bloggers

Our Clients

Our Recent Success Stories

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Kiren's Story

Marketing Manager at Dataminer

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Sumble's Story

Graphic Designer at Houses of Parliament

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Resolve

Greg's Story

Head of Video at Hurst UK

30 years working with our clients
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Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

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Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

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Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

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