Advertising on LinkedIn Introduction
Course Facts
- 1 day course
- Our Trainers are Authorised Professionals
- Live Online or Classroom-based
- Certificate of completion
- Maximum class size of 6 for scheduled courses
- Unlimited support after your course
- Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses
Course Outline
- Introduction to LinkedIn Advertising
- Advertising Options on LinkedIn
- Building your Advertising campaign
- Developing and Managing your Campaign
- Examining an Organic Campaign in parallel
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Overview
Course Outline
Introduction to LinkedIn Advertising
- LinkedIn as part of your sales and marketing toolkit
- Why LinkedIn Advertising is something to consider
- Company level marketing options and the importance of the Company Page
- Using the Company marketing opportunities as well
Advertising Options on LinkedIn
- Evaluating the different options on LinkedIn
- Sponsored Content opportunities in the newsfeed
- Boosting posts as an additional channel
- The potential of Text ads and Dynamic Ads
- How Message Ads may play a role in the advertising mix
Building your Advertising campaign
- Setting up your Campaign Groups in Campaign Manager
- Structuring your campaigns and naming conventions
- Setting Campaign Objectives and the implications
- Audience Creation and targeting options
- Bespoke audience development and Remarketing opportunities
- Different Ad Types and their benefits
- Bidding options and budgeting limits
Developing and Managing your Campaign
- Working your bidding options to best effect
- Bid Adjustments and budget allocation
- Adapting audience segmentation to target effectively
- A/B testing options and which should be tried
- Ad frequency and ad fatigue
- Key Metrics and KPIS to check
- Evaluating a campaign’s success
Examining an Organic Campaign in parallel
- Developing a Company content strategy
- Using different Pillar content options
- Building in differing post types and creatives
- Supporting and developing the Company page posts
- Leveraging employee advocacy and internal ambassadors
- Mixing alternatives with Events, Newsletters to LinkedIn Live
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SEE COURSESUseful Links
- How to advertise on LinkedIn – Six key steps to run a self-service ad campaign, as given by LinkedIn
- A complete guide to making the most of LinkedIn advertising – A step-by-step walkthrough on the fastest, easiest and most effective ways to start advertising on LinkedIn
- How to advertise on LinkedIn – HubSpot article on how to use LinkedIn advertising to create impactful inbound marketing campaigns
- Complete LinkedIn advertising quick-start guide – Great introduction to advertising on LinkedIn from the WordStream blog
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