Social Media Advertising

Duration: 1 Day

Objectives

This course will provide you with the required knowledge to: launch your social media advertising campaign; discover the different types of advertising options available; create best practice content for ads including videos, images and text; know which social media platforms are right for your organisation; integrate social media platforms with your marketing campaigns on and offline; understand the key components for a social advertising plan; manage ad campaigns and control budgets; define, measure and deliver on social advertising KPI’s; target the most relevant audience for different ads.

Pre-requisites

The course is appropriate for anyone using social media platforms such as LinkedIn, Twitter, Facebook and Instagram. There are no specific pre-requisites.

Course includes

Follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline

Introduction to the day

  • Introduction to the day and trainer
  • Introduction to agenda and course objectives

Introduction to social media advertising

  • Explaining why social media is becoming a ‘pay to play’ channel
  • Breaking down the advantages and disadvantages of advertising online

Building an advertising strategy

  • Connecting advertising with business objectives
  • Analysing simple frameworks and processes that you can use to implement your advertising

Looking at the different social media platforms to advertise on

  • Understanding how the advertising platforms on the most popular social media sites work, including Facebook, YouTube, LinkedIn, Twitter and Instagram

Driving traffic through advertising

  • Looking at the pixel and why it is important
  • Setting up campaigns on the main platforms
  • Setting goals for your campaigns
  • Selecting and targeting your audience through the ad platforms
  • Looking and creating different forms of adverts across platforms

Capturing leads and information

  • Analysing the customer journey from the advert to your owned properties
  • Understanding the best forms of call to actions

Relationship building and reporting

  • Understanding the power of retargeting
  • Understanding look-a-like audiences
  • Reporting and measuring success

Summary and next steps

  • Summary of the day’s activities
  • Q&A

Live Chat

Course Dates

London CentralLondon GreenwichBristol

London Greenwich

Dates Price Book Now
21 Jun £345 + VAT Book Now
14 Aug £345 + VAT Book Now
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All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)


"Trainer's knowledge was immense, clearly an experienced practitioner."

Joseph Chamberlain College

"First class - The trainer was extremely knowledgeable and answered all our questions."

MOD

"Concepts were explained clearly - very much so. What a great instructor! "

Jason Mather



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