Creating a Digital and Social Media Strategy

Duration: 1 Day


This one day course will provide you with the knowledge to: have a strategy created that can be executed after workshop; know what digital and social media best practice looks like aligned with your objectives; use skills and resources to deliver and manage a digital strategy; apply a planning process to all stages of the digital and social media life-cycle to ultimately help monetise your pipeline and stand out from the competition; evaluate appropriate channels, tools, engagement techniques and metrics; understand and feel confident when executing your digital and social media strategy.


The course is appropriate for anyone who has just started using social media platforms such as LinkedIn, Twitter, Facebook and Google+. There are no specific pre-requisites.

Course includes

A comprehensive set of reference notes covering course topics, follow-up telephone support and, for training on Transmedia premises, lunch and refreshments.

Course outline


  • Introduction to the day and trainer
  • Introduction to agenda and course objectives

Looking at digital and social media in 2019

  • Explaining current digital and social media and how it has changed over time
  • Breaking down the 2 factors that drive all online activity
  • Looking at a proven and tested framework to help build your strategy

Identifying your proposition

  • Explaining what you do in a clear, concise manner across multiple platforms
  • Finding catchy slogans, keywords or phrases

Understanding different ways to drive traffice

  • Demonstrating ways to be creative and fun when creating content that works
  • Creating and establishing yourself on visual platforms like Instagram and YouTube
  • Looking at traffic drivers such as social media advertising
  • Understanding Search marketing in 2019.

Knowing how to get people to take action through stories

  • Structuring and telling stories online to move people along the user journey
  • Identifying customer wants, needs and challenges and how to support them

Building relationships and engagement

  • Building relations, communities and interactions on social media
  • Creating and establishing yourself on networks like Facebook, LinkedIn and Twitter.
  • Looking at best practice monitoring and engagement techniques.

Converting and understanding metrics to measure success

  • Looking at data metrics, tracking and measurement

Summary and next steps

  • Summary of the dayís activities and questions

Live Chat

Course Dates

London CentralLondon GreenwichBristol

London Greenwich

Dates Price Book Now
27 Feb £345 + VAT Book Now
1 May £345 + VAT Book Now
1 Jul £345 + VAT Book Now
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All our courses run in London and Bristol, or can be tailored to requirements at your own offices. For alternative dates, please email or call us on 0208 269 4260
All prices are per person and are subject to VAT
15% discount for groups of four delegates.
10% discount for groups of three delegates.
(This offer applies for delegates on the same public scheduled course on the same date.)

"Trainer's knowledge was immense, clearly an experienced practitioner."

Joseph Chamberlain College

"Lovely surroundings, easy-going people, interesting learning- brilliant, first time Iíve enjoyed editing!"

Southwest Screen

"Probably the best course I have been on. Very thorough and entertaining."

Cancer Research UK

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