Creating a Digital and Social Media Strategy


  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024
  • Great delivery, enjoyable training session.

    March 2024

Course Facts

  • 1 day course
  • Our Trainers are Authorised Professionals
  • Live Online or Classroom-based
  • Certificate of completion
  • Maximum class size of 6 for scheduled courses
  • Unlimited support after your course
  • Courses at all levels: Introduction, Intermediate, Advanced and Masterclasses

Course Outline

  • Introduction
  • Looking at digital and social media today
  • Identifying your proposition
  • Understanding different ways to drive traffice
  • Knowing how to get people to take action through stories
FULL OUTLINE
  • Creating a Digital and Social Media Strategy

    Absolutely top quality training and facilities.

    National Museum of Wales
    March 2024
  • Using LinkedIn for Business Development and Marketing

    Very enjoyable, well-paced tuition, tailored and relevant to my workplace demands.

    RAF
    March 2024
  • Social Media Content Marketing Introduction

    Lovely accommodation and atmosphere. The training was well structured and clear.

    Alistair Sawday Publishing
    March 2024
  • Using LinkedIn for Business Development and Marketing

    The trainer had great experience and was very patient.

    Kieran M
    March 2024
  • Social Media Content Marketing Introduction

    The course was an excellent experience and will further my career opportunities.

    Adjective Graphic Design
    March 2024
  • An excellent trainer with extreme depth of knowledge in the product. Also some really good and helpful shortcuts.

    March 2024
  • Great delivery, enjoyable training session.

    March 2024

Private One-to-One Training

One-to-one tuition tailored to your exact requirements. Your choice of duration, dates and content.

Enquire Now

Team Training for Companies

Group bookings provide you with the most cost-effective way to train your team.

Enquire Now

Team Training and Bespoke Sessions

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.

  • Sessions can be run online or in person, on your site or at our London training centre.
  • We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
  • Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
  • We offer a free consultation service to work out every detail of your course.

Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Overview

This one day course will provide students with the knowledge to have a strategy created that can be executed after the workshop. They will know what digital and social media best practice looks like, aligned with your objectives. They will be able to use skills and resources to deliver and manage a digital strategy and apply a planning process to all stages of the digital and social media life-cycle, to ultimately help monetise their pipeline and stand out from the competition. They will also be able to evaluate appropriate channels, tools, engagement techniques and metrics and understand and feel confident when executing their digital and social media strategy.
Read More...

Course Outline

Introduction

  • Introduction to the day and trainer
  • Introduction to agenda and course objectives

Looking at digital and social media today

  • Explaining current digital and social media and how it has changed over time
  • Breaking down the 2 factors that drive all online activity
  • Looking at a proven and tested framework to help build your strategy

Identifying your proposition

  • Explaining what you do in a clear, concise manner across multiple platforms
  • Finding catchy slogans, keywords or phrases

Understanding different ways to drive traffice

  • Demonstrating ways to be creative and fun when creating content that works
  • Creating and establishing yourself on visual platforms like Instagram and YouTube
  • Looking at traffic drivers such as social media advertising
  • Understanding Search marketing in 2019.

Knowing how to get people to take action through stories

  • Structuring and telling stories online to move people along the user journey
  • Identifying customer wants, needs and challenges and how to support them

Building relationships and engagement

  • Building relations, communities and interactions on social media
  • Creating and establishing yourself on networks like Facebook, LinkedIn and Twitter.
  • Looking at best practice monitoring and engagement techniques.

Converting and understanding metrics to measure success

  • Looking at data metrics, tracking and measurement

Summary and next steps

  • Summary of the day’s activities and questions

Our Clients

Our Recent Success Stories

InDesign Training

InDesign

Sumble's Story

Graphic Designer at Houses of Parliament

Animate Training

Animate

Stuart's Story

Graphic Designer at S4C

InDesign Training

InDesign

Amy's Story

Graphic Designer at Bedfont Scientific

30 years working with our clients
Five Star Training Five Star Training Five Star Training Five Star Training Five Star Training   600+ Reviews

Why Transmedia?

Unlimited Training Support

We offer unlimited training support after your course.

Bespoke Training Solutions

Customised training and software solutions based on your exact specification.

Worldwide Creative Skills Training

Join our authorised training courses live online from anywhere in the world.

Authorised Training Professionals

Our experts are accredited by Adobe, Apple and Claris and bring years of experience and real-world expertise.

Courses Live Online

Join our virtual classrooms to learn from the comfort of your own space in real time from our accredited training experts.

SEE COURSES

Classroom Training

Join us at one of our Authorised Training Centres for a traditional classroom-based experience.

We have everything ready for you to have the best training experience.

SEE COURSES

Private Courses

One-to-one tuition or a private group training with just you or your colleagues.

We can train you live online, at one of our centres or onsite, wherever you are located.

SEE COURSES

Latest Help Station Articles